This course on Social Media Marketing aims to teach learners about the pillars of social media marketing, strategies for achieving better results, planning and publishing content, monitoring performance, analyzing data, and utilizing advertising. Students will also learn about creating personalized experiences, building communities, employing brand advocates, running cross-channel campaigns, engaging in storytelling, and using chatbots. The course is designed for individuals interested in enhancing their social media marketing skills and knowledge.
Overview
Syllabus
Introduction.
What is Social Media Marketing.
5 pillars of Social Media Marketing.
Strategy.
Planning and publishing.
Monitoring.
Analytics.
Advertising.
Social Media Marketing strategies.
Create a personalized experience.
Build a community for your audience.
Employ brand advocates.
Cross channel campaigns.
Storytelling session.
Employ chatbots.
Summary.
Taught by
Great Learning
