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Learn how Bluesky's small engineering team managed a massive user surge with 1 million new users daily and a 1,200% increase in daily active users during November 2024. This conference talk from SREcon25 Americas follows Jaz Volpert of Bluesky PBC as they detail the intense 11-day period where engineers worked 16+ hours daily to rapidly mature their data architecture. Discover the technical challenges and solutions implemented to support over 1 million hourly active users generating more than 1,600 events per second, all while maintaining their physical infrastructure. Gain valuable insights into crisis management and scaling strategies for handling exponential growth under extreme pressure.