The 2025 Design in Tech Report: How AI Will Turn Designers into "Autodesigners"

This 55-minute SXSW keynote explores how artificial intelligence is transforming design professionals into "autodesigners" as design automation becomes reality through advanced features in Figma, Vercel, Adobe, and emerging AI startups. Discover the challenges and opportunities presented by this paradigm shift where designers increasingly train AI systems to automate their daily work. Gain historical perspective through reflections on the pioneering contributions of Muriel Cooper and William J. Mitchell, helping to contextualize current progress and future directions in the field. Available with Portuguese and Spanish language translations, this featured session from SXSW 2025 offers valuable insights for creative professionals navigating the evolving intersection of design and technology.