The Co-Creation of Value

Explore the concept of value co-creation in a TEDx talk by Brian Confer at Wabash College. Delve into how community, trust, and authentic engagement are reshaping the way consumer, brand, and individual value is measured and exchanged in our interconnected world. Gain insights into the evolution from Web 2 to Web 3, the metaverse, and beyond, and understand how these shifts are driving innovation. Learn from Confer's experience as a Co-Founder and Chief Growth Officer of a marketing content company focused on humanizing brands. Discover the importance of interdependence and hyper-networking in powering future innovations and value creation across various digital landscapes.