Discover the secrets of designing an effective communications strategy in 2018 with Barri Rafferty of Ketchum in this 22-minute Web Summit talk. Learn how to make your voice heard and your brand noticed amidst the noise. Explore topics such as storytelling, growth hacking, change management, PR essentials, and the role of AI in public relations. Gain valuable insights on avoiding PR mistakes and understanding the importance of strategic communication in today's competitive landscape.
Overview
Syllabus
Intro
Is it tough
Tell your story
Growth hacking
Change management
PR
Advice
AI in PR
PR mistakes
Is PR essential
Taught by
Web Summit
