The Hardest Problem in Computer Science: Marketing

Explore the intriguing parallels between academic research and entrepreneurship in this thought-provoking 59-minute talk by Michael Bernstein from Fission. Delve into the historical spread of groundbreaking ideas in Computer Science and compare them to the strategies used by successful companies to build and market their products. Examine the often-overlooked importance of marketing in the world of software engineering, where problem-solving is typically prioritized. Gain unique insights from a software marketing professional with a passion for Computer Science as they challenge conventional perspectives on idea dissemination and product success. Discover how the principles of marketing apply to both academic and commercial realms, and why it might be considered one of the hardest problems in Computer Science.