The Lost Genius of Irrationality

Explore the revolutionary perspectives on marketing and behavioral economics in this TEDxOxford talk by Rory Sutherland, Executive Creative Director and Vice-Chairman of OgilvyOne. Delve into Sutherland's insights on the "lost genius of irrationality" as he challenges conventional thinking in the fields of marketing and consumer behavior. Gain valuable knowledge from one of the most influential figures in the marketing industry, known for his innovative approaches and twice-featured TED speaker status. Discover how irrational thinking can lead to creative solutions and breakthroughs in understanding human decision-making processes. Learn from Sutherland's expertise as he prepares to take on the role of President of the Institute of Practitioners in Advertising (IPA).