Overview
This comprehensive tutorial video demonstrates how to master Semrush for effective keyword research to attract more visitors by focusing on audience search intent. Learn why traditional keyword research approaches fall short and discover a more strategic methodology. Explore the Keyword Magic Tool to uncover valuable search terms, assess keyword difficulty, and filter for intent-based results. Master the Keyword Strategy Builder to develop a structured content strategy with organized topics, pillar pages, and subpages. Dive into the Organic Research Tool to analyze your website's current rankings, identify opportunities, and improve already-performing pages. Finally, use the Keyword Overview tool to evaluate competition and refine your SEO approach for better search rankings. The 13-minute tutorial hosted by David DeWinter includes an exclusive 14-day free trial offer and covers the complete keyword research workflow from strategy development to implementation.
Syllabus
00:00 - Keyword Strategy
00:42 - Get Started with Semrush
00:58 - How to Approach Research
01:33 - Keyword Magic Tool
06:04 - 1 Keyword is Too Slow
06:22 - Keyword Strategy Builder
09:12 - Organic Research - Build Momentum
11:20 - Keyword Overview - Know Potential
12:46 - This Is Step 1
Taught by
Kevin Stratvert