Track Ecommerce with Enhanced Conversions and Consent Mode for GA4 and Google Ads

This 15-minute Google Tag Manager tutorial demonstrates how to implement enhanced conversions for ecommerce using GTM, Google Analytics 4 (GA4), and Google Ads. Learn the complete process of tracking purchases on a WooCommerce store, securely transmitting customer email addresses through user-provided data, and implementing consent mode with a cookie banner to meet privacy requirements. Follow the step-by-step instructions to improve conversion tracking accuracy while maintaining proper user consent protocols. The video includes sections on ecommerce tracking setup, enhanced conversions configuration, and consent mode implementation, along with links to downloadable containers, additional courses, and recommended tools for digital marketing professionals.