Transforming Game Discovery with Google Play Instant

Explore the potential of Google Play Instant in this 22-minute conference talk from Playtime EMEA 2018. Discover how game developers are achieving success with this technology, learn best practices for designing, building, and optimizing Instant games, and uncover new ways Instant can enhance user discovery of your games. Gain insights from speakers Jonathan Karmel, Product Manager at Google Play, Alasdair McMaster, Partner Development Manager at Google Play, and An Vu, Performance Marketing Director at Small Giant Games, as they share their expertise on transforming game discovery in the Android ecosystem.