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YouTube

Typeface Design and Font Making Process with Mark Davis

Futur Academy via YouTube

Overview

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This course focuses on the art and design of creating an original typeface and the process of making a font. The learning outcomes include understanding the design principles behind typefaces, gaining insights into the font-making process, and learning tips for designing a word mark. The course teaches skills such as analyzing typefaces, designing letterforms, and pricing font revisions. The teaching method involves a mix of theoretical discussions, practical demonstrations, and real-world examples. The intended audience for this course includes graphic designers, typographers, and anyone interested in typography and font design.

Syllabus

- Why Mark is obsessed with fonts.
- the way typefaces were designed originally.
- The way mark looks at type.
- why mark prefers the Hurme cut of Helvetica .
- Why we see horizontal lines thicker than vertical.
- Tips for designing your word mark * (This and the one above together in one cutdown).
- Working on a typeface for a client.
- Looking at Trajan’s characteristics.
- Do you think we lose something when trying to make something consistent (@ ricky TNR).
- Does the font work for you or are you making the font work?.
- Mark’s take on Futura .
- Mark’s demo.
- Mark’s rule of thumb on how to make the letter “O”.
- Mark’s rule of thumb for an overshoot.
- What makes a good typeface.
- How much Mark charges to revise a font.
- Charging for exclusivity.

Taught by

The Futur Academy

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