Unlocking Europe's AI Potential: GenAI Trends, Barriers, and Opportunities

Join this breakout session to learn how AWS is democratizing access to AI, enabling businesses of all sizes and sectors to harness the transformative power of Artificial Intelligence. Discover inspiring AI adoption success stories and gain insights into how AWS is unlocking AI's potential to drive social and economic transformation and innovation across Europe. Explore generative AI adoption trends and opportunities, and understand how AWS is addressing barriers to AI adoption to ensure businesses benefit from this tech-enabled and human-centered future. Learn about recent AWS innovations in responsible AI that address regulations like the AI Act, and get a glimpse of what's coming next. The session is presented by Sasha Rubel, Head of generative AI/ML policy EMEA at AWS, and lasts 35 minutes.