How We Handle Over 1 Trillion HTTP Requests at Criteo's AdTech Platform

This conference talk explores the technical infrastructure behind Criteo, one of the world's largest AdTech platforms. Discover how they manage over 1 trillion HTTP requests during peak events like Black Friday, processing more than 19 million queries per second and serving 5 billion ads daily. Learn about the robust tech stack that powers this massive operation, which is run entirely on-premise with a strong focus on sustainability. Gain insights into the challenges of operating at this scale and how the team maintains system reliability despite the enormous traffic demands. The speakers, Benjamin Degerbaix and Diana Cibu, provide a behind-the-scenes look at the technology that powers personalized advertising across the web and explain the significant role AdTech plays in the digital ecosystem.