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Video Marketing Basics

Great Learning via YouTube


This course on Video Marketing Basics aims to teach learners the fundamentals of utilizing video marketing to effectively engage with their audience and promote products or services. By the end of the course, students will be able to identify different types of marketing videos, such as demo videos, how-to videos, and brand videos. They will also learn the process of creating marketing videos, including planning, scripting, and editing. The course covers video marketing strategies and how to analyze the performance of videos. The intended audience for this course includes working professionals looking to enhance their digital marketing skills and individuals interested in leveraging video content for business growth.


Introduction to Video Marketing.
What is Video Marketing.
Types of marketing videos.
Demo videos.
How-to videos.
Event videos.
Expert interviews.
Brand videos.
Live videos.
360 degree videos.
Animated videos.
Case study videos.
How to create marketing videos.
Plan your video.
Script your video.
Right technical setup.
Bring in a skillful team.
Organize your footage.
Video Marketing strategies.
Analyzing the performance of your videos.

Taught by

Great Learning


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