Who Owns Your Customer Data - Open Source, Digital Sovereignty and Your Marketing Stack

Learn about the critical intersection of customer data ownership, open source solutions, and digital sovereignty in marketing technology during this 16-minute talk from OpenUK. Explore how organizations can maintain control over their customer data while building effective marketing stacks, and understand the implications of data sovereignty in an increasingly digital business landscape. Discover strategies for implementing open source tools that enhance data ownership and privacy compliance while delivering robust marketing capabilities.