You've Got the Product Now Tell the World

Explore strategies for marketing groundbreaking products in this 19-minute conference talk featuring R/GA's Nick Coronges, Saffron Consultants' Jacob Benbunan, and Forbes' Peter Himler at Web Summit. Learn how to effectively communicate and promote your industry-defining innovation when your company lacks widespread recognition. Gain insights on crafting compelling narratives, leveraging various marketing channels, and building brand awareness to ensure your revolutionary product reaches its target audience and achieves market success.