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Oslo Manual defined innovation as the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relation. Inno…
This is a course from IILM Institute for Higher Education, delivered by Prof.Smitha Girija andis developed under the guidance of Prof. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta GAThis…
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