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With an ongoing focus on user privacy, regulations and platforms are making changes to the way that cookies are collected and used. For marketers, this may leave a gap in our understanding of the customer journey. Google has and continues to develop solu…
Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve you…
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buye…
Master the essentials of creating, managing, and reporting on your inventory with AdMob. Learn best practices for growing your revenue and controlling the quality of ads. After completing this foundational Google AdMob learning path, you'll be able to:1)…
Discover the essentials of planning, executing, and measuring your media plans in Display & Video 360. Explore how to design, produce, and manage high impact ads, and learn how to get your ad in front of the users you want to reach the most. After comple…
Grasp the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager 36…
Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products. Afte…
Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives…
Learn how to bring your creative vision to life and develop data-driven creatives with Google Web Designer. Understand how Google Web Designer is seamlessly integrated with Display & Video 360. After completing this foundational Google Web Designer learn…
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. After completing this foundational Creatives learning path, you'll be able to: 1)…
As expectations for privacy grow and the technology/regulatory landscape shifts, a reliable measurement and attribution solution will help connect the dots and model conversions that can’t be observed. Find out how data-driven attribution can help. After…
Learn the fundamentals of Search Ads 360 to create, measure, and optimize campaigns that meet your digital marketing needs. After completing this foundational Search Ads 360 learning path, you'll be able to: Recall the value and products that make up Goo…
Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience usin…
Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.After compl…
Use Google Ad Manager’s robust audience and video solutions to advance your monetization strategy. Engage users with the latest dynamic ad formats, and explore features in the privacy & messaging tab that can help support your advertising business. After…
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