Skillshop Courses

Privacy Resource Hub

With an ongoing focus on user privacy, regulations and platforms are making changes to the way that cookies are collected and used. For marketers, this may leave a gap in our understanding of the customer journey. Google has and continues to develop solu…

• Skillshop
• 1-2 hours worth of material
• Self paced
• Free Online Course

Learn the fundamentals of Google Ads Campaign Measurement

Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve you…

• Skillshop
• 3-4 hours worth of material
• Self paced
• Free Online Course

Get Started as an Authorized Buyer

Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buye…

• Skillshop
• Less than 1 hour of material
• Self paced
• Free Online Course

Get Started with Google AdMob

Master the essentials of creating, managing, and reporting on your inventory with AdMob. Learn best practices for growing your revenue and controlling the quality of ads. After completing this foundational Google AdMob learning path, you'll be able to:1)…

• Skillshop
• 2-3 hours worth of material
• Self paced
• Free Online Course

Power Your Media Plan with Display & Video 360

Discover the essentials of planning, executing, and measuring your media plans in Display & Video 360. Explore how to design, produce, and manage high impact ads, and learn how to get your ad in front of the users you want to reach the most. After comple…

• Skillshop
• 2-3 hours worth of material
• Self paced
• Free Online Course

Get Started with Campaign Manager 360

Grasp the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager 36…

• Skillshop
• 2-3 hours worth of material
• Self paced
• Free Online Course

Create and Implement Engaging, Interactive Creatives with Google Web Designer

Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products. Afte…

• Skillshop
• 1-2 hours worth of material
• Self paced
• Free Online Course

Serve Creative Ad Formats at Scale Using Google Marketing Platform

Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives…

• Skillshop
• 1-2 hours worth of material
• Self paced
• Free Online Course

Make Impactful Creatives with Google Web Designer

Learn how to bring your creative vision to life and develop data-driven creatives with Google Web Designer. Understand how Google Web Designer is seamlessly integrated with Display & Video 360. After completing this foundational Google Web Designer learn…

• Skillshop
• Less than 1 hour of material
• Self paced
• Free Online Course

Explore the Power of Creatives With Google Marketing Platform

Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. After completing this foundational Creatives learning path, you'll be able to: 1)…

• Skillshop
• Less than 1 hour of material
• Self paced
• Free Online Course

Measure the Full Value with Attribution

As expectations for privacy grow and the technology/regulatory landscape shifts, a reliable measurement and attribution solution will help connect the dots and model conversions that can’t be observed. Find out how data-driven attribution can help. After…

• Skillshop
• 1-2 hours worth of material
• Self paced
• Free Online Course

Get Started with Search Ads 360

Learn the fundamentals of Search Ads 360 to create, measure, and optimize campaigns that meet your digital marketing needs. After completing this foundational Search Ads 360 learning path, you'll be able to: Recall the value and products that make up Goo…

• Skillshop
• 1-2 hours worth of material
• Self paced
• Free Online Course

Display & Video 360 Certification Exam

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience usin…

• Skillshop
• 1-2 hours worth of material
• Self paced
• Free Online Course

Measure Your Marketing with Google Analytics

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.After compl…

• Skillshop
• Less than 1 hour of material
• Self paced
• Free Online Course

Grow Your Monetization with Google Ad Manager

Use Google Ad Manager’s robust audience and video solutions to advance your monetization strategy. Engage users with the latest dynamic ad formats, and explore features in the privacy & messaging tab that can help support your advertising business. After…

• Skillshop
• 1-2 hours worth of material
• Self paced
• Free Online Course