Content Marketing is essential for attracting and retaining customers by creating relevant and valuable content. This guide offers courses designed to enhance your skills in creating various forms of content: blog posts, videos, podcasts, and any other format that helps in attracting and retaining your audience. If you wish to improve your content marketing writing skills, this Best Courses Guide (BCG) is tailored for you.

We’ve compiled a list of the best courses from Class Central’s catalog of over 300 content marketing courses. We’ve also included courses from popular providers like Udemy and Skillshare, and recognized institutions like Google Digital Garage, Semrush Academy, HubSpot Academy and Ahrefs. Whether you’re a novice or seasoned content writer you’ll find a course here that aligns with your needs.

For those interested in expanding their skills in writing and marketing, check out some of our BCGs in Copywriting, Creative Writing, Social Media Marketing, YouTube Marketing, and Email Marketing.

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• Our Top Picks
• Why You Should Trust Us
• How We Made Our Picks and Tested Them

Our Top Picks

What is Content Marketing?

Content marketing is a marketing strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The goal is to build trust and authority with the audience, and ultimately drive sales or other desired outcomes.

Content marketing can be used in a variety of formats, including blog posts, articles, infographics, videos, e-books, and case studies. The key is to create content that is interesting, informative, and helpful to the target audience.

There are many benefits to content marketing, including:

• Building trust and authority. Content marketing allows you to establish yourself as an expert in your field and build trust with potential customers.
• Attracting new customers. Well-written content can help you attract new customers who are interested in the information you have to offer.
• Driving sales. Content marketing can help you drive sales by generating leads, increasing website traffic, and converting visitors into customers.
• Improving SEO. Well-written content can help you improve your website’s search engine ranking, which can lead to more traffic and sales.

If you’re looking for a way to reach your target audience, build trust and authority, and drive sales, content marketing is indeed a great option.

Course Ranking Statistics

Here are some aggregate stats about the ranking:

• 4 courses are free and 3 are paid.
• 3 courses offer a free certificate of completion or accredited certification.
• The most featured provider is Udemy with 2 courses.

Best Content Marketing for Beginners With Free Certificate (HubSpot Academy)

This free, hands-on course is perfect for anyone who wants to learn the basics of content marketing. You’ll learn everything from how to create a content marketing strategy to how to promote and measure your content.

By the end of the course, you’ll be able to:

• Create a content marketing strategy
• Generate content ideas
• Create high-quality blog and video content that engages your audience
• Promote your content effectively
• Measure the results of your content marketing efforts

The course is taught by a team of experts from HubSpot, and it includes 12 lessons. Each lesson ends with a quiz to test your knowledge, and you’ll also have the opportunity to participate in a forum to discuss the material with other learners.

You will also receive a free certificate upon completion of the course.

Best Content Marketing Strategy Course for Blogs (Ahrefs)

This free course by Ahrefs, one of the world’s leading SEO tools, will teach you how to create a content marketing strategy that will help you attract more traffic to your blog and grow your business.

The course is taught by Sam Oh, a content marketing expert. Sam will walk you through the entire content marketing process, from brainstorming content ideas to promoting your website or blog to drive sales with content.

By the end of the course, you will be able to:

• Understand the importance of content marketing
• Create a content marketing strategy to your specific goals
• Generate content ideas that will resonate with your audience
• Write high-quality content that ranks in Google
• Promote your content effectively on a budget
• Measure the results of your content marketing efforts

This course is perfect for anyone who wants to learn how to use content marketing to grow their blog or business. It is also a great course for anyone who is already familiar with content marketing but wants to improve their skills.

Best Advanced Content Marketing Course With Free Certificate (Semrush Academy)

Learn how to grow a successful blog in record time with this advanced content marketing course from Semrush Academy.

In this course, you will learn from Brian Dean, an SEO expert and founder of Backlinko, how to create high-performing blog posts, generate traffic, and build an email list.

The course covers a wide range of topics, including:

• How to create high-performing blog post using templates
• How to use curated lists to generate traffic and build relationships with other bloggers
• How to create effective popups without being annoying
• How to craft pre-launch content and launch products to your email list
• How to optimize your blog for conversions

The course includes video tutorials, worksheets, and step-by-step instructions. You will also receive a free certificate upon completion of the course.

Best Digital Marketing Course for Content Writers (Google)

Fundamentals of digital marketing is a comprehensive course from Google Digital Garage. It’s the perfect way for content writers to learn the basics of digital marketing and how to use it to create more effective content.

By learning digital marketing, content writers can:

• Create content that is more likely to be seen by their target audience
• Reach a wider audience through social media
• Measure the results of their content marketing efforts

This course is taught by Google instructors and includes 26 modules full of practical exercises and real-world examples. Upon completion of the course, you will receive a free certification accredited by the Interactive Advertising Bureau Europe and The Open University.

Best Content Marketing Course for Creatives (Skillshare)

In Going Viral: Write, Film & Make Content People Share, you will learn from comedian, writer, and social media star Matt Bellassai how to create hit online content that people read, watch, follow, and share.

In this course, you will learn how to:

• Balance originality and relatability in your work
• Develop your own unique “Internet voice”
• Write “lists” that reach the right audience for you
• Tweet better tweets (and the two types you need to balance)
• Create successful videos (hint: you need a script)
• Get to your best ideas with prompts and exercises
• Write effective headlines

You will also complete four projects to help you put your new skills into practice:

1. List 15 identities that are true to you.
2. Pick one identity from the previous challenge, and list 40 things only that identity would understand.
3. Tweet about a new trending topic every day for five days.
4. Analyze a favorite video and identify what makes it great.

This course is for all levels of creatives who want to learn how to create content that people will love to share. Whether you’re a writer, filmmaker, social media marketer, or just someone who loves to create, this course will give you the tools you need to make your mark online.

Best Content Marketing + AI Course (Udemy)

Learn how to grow your business with content marketing and AI in this beginner-friendly course from Udemy: Content Marketing: Business Growth w/Content Marketing + AI.

In this course, you will learn from Phil Ebiner, a top-rated instructor and content marketing expert, how to create high-performing content, attract more customers, and automate your marketing with AI.

The course covers a wide range of topics, including:

• The basics of content marketing
• How to create content that your audience loves
• How to promote your content on social media and other channels
• How to build marketing funnels that convert leads into customers
• How to automate your marketing with ChatGPT

This course is for anyone who wants to learn how to use content marketing to grow their business. Perfect for small business owners, marketers, or anyone who wants to learn more about content marketing.

Also Great: B2B Content Marketing + ChatGPT Tips (Udemy)

Alan Sharpe’s B2B Content Writing Masterclass is a practical course that teaches you how to write effective content for B2B businesses. You will learn from Alan Sharpe, a master content writer with over 30 years of experience.

In this masterclass, you will learn:

• How to write the most common B2B content-writing assignments, such as blog posts, whitepapers, case studies, video scripts, eBooks, and social media posts.
• How to attract readers, educate buyers, and engage customers with your content.
• How to craft content that meets the needs of today’s B2B buyers.
• How to use ChatGPT to help you write content faster and more effectively.

The masterclass also includes coaching from Alan Sharpe. He will review your content and provide you with feedback on how to improve your writing skills.

If you are a B2B content writer or want to become one, then this is the perfect course for you.

Keep Learning

After you’ve completed a bunch of courses, you might be wondering “where should I go next?” Hopefully, this section will give you a couple of ideas to keep on working on becoming a true expert in content writing.

Writer’s University – Crowd Content

This collection of short guides are useful even for more experienced content writers. It covers tips and tricks for blogging, writing ebooks, social media, e-commerce writing, SEO, grammar and punctuation, spelling, plan & edit, and writing style. 100% free and bookmark worth.

Daphne Gray-Grant Newsletter – Publication Coach

I’ve been following Daphne’s work for a while now. If I remember correctly I signed up to her newsletter during the pandemic and I’ve rarely missed reading one of them (which you can also read directly from her website). Honestly, just get on the (free) distribution list and also participate in the webinars when they happen. It’s a sure way to learn how to become a more productive writer/editor.

I’ll be adding more to this in the future. If you happen to have any other suggestions, leave it in the comments.

Why You Should Trust Us

Class Central, a Tripadvisor for online education, has helped 60 million learners find their next course. We’ve been combing through online education for more than a decade to aggregate a catalog of over 150,000 online courses and 200,000 reviews written by our users. And we’re online learners ourselves: combined, the Class Central team has completed over 400 online courses, including online degrees.

How We Made Our Picks and Tested Them

Trying to find “the best” can be daunting, even for those of us who live and breathe online courses. Here’s how I approached this task.

First, I combed through Class Central’s Catalog and the internet to find a variety of free and paid courses.

Second, when choosing courses, I considered the following factors:

• Renowned Institutions: I picked the most recognized institutions in Content Marketing, SEO, and Digital Marketing.
• Instructor experience: I looked for instructors with extensive experience in Content Writing, Marketing, and Copywriting.
• Course content: I looked for courses that covered a wide range of topics, from the basics to more advanced techniques.
• Student reviews: I read student reviews (when available) to get a sense of the quality of each course.

To evaluate each course, I watched some of the course videos and read the course syllabus. I also looked at the course’s rating and reviews on Class Central.

Ultimately, I used a combination of data and my own judgment to make these picks. I’m confident these recommendations will provide you with the knowledge and skills you need to create high-quality content for your blog, website, and social media.