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Best Courses

8 Best Content Marketing Courses to Take in 2022

Here are the best free and paid courses to learn Content Marketing to reach your audience and optimize your content for Google and other search tools.

 

The courses in this guide are designed to teach you how to create content for your website and use it to attract customers. You’ll learn how to create blog posts, videos, podcasts, and whatever else you can think of to attract and retain your audience. If you are looking for a course or tutorial to improve your Content Marketing writing skills, this guide is for you.

I’ve created this list with the best content marketing courses and ranked them using a well-defined methodology searching through 200+ content marketing courses on Class Central.

But if you’re in a hurry, here are my top picks. Click on one to skip to the course details:

Course Workload In Brief
1. Content Marketing (HubSpot Academy) 6-7 hours Best for Beginners with free certificate
2. Content Marketing and Blogging Tutorials (Ahrefs) 2-3 hours Best for creating a marketing strategy for your blog and website
3. Content Marketing Fundamentals Course with Ashley Segura (Semrush Academy) 2 hours Practical and introductory course with free certificate
4. Fundamentals of digital marketing (Google Digital Garage) 40 hours Comprehensive course for novice marketers and small business owners with free certificate
5. Content Marketing Foundations (LinkedIn Learning) 1 hour Best introductory course for the time constraint with free certificate
6. The Content Creation Process: Digital Content for Beginners (Udemy) 4 hours Best course for writers and freelancers
7. Content Marketing Masterclass (Skillshare) 3-4 hours Step-by-step of planning and execution of a content marketing strategy
8. Going Viral: Write, Film & Make Content People Share (Skillshare) 1-2 hours Content Marketing with a twist of creativity

What is Content Marketing?

Content marketing is the creation and distribution of content in order to attract readers and viewers for your company or product. It can be used in different ways: written blog posts, videos for YouTube or social media, podcasts, or really any other format that helps your audience take action.

The main advantage of content marketing over paid advertising is that you can build trust by giving valuable information and guidance to your customers from the very start. In that sense, content marketing creates a win-win situation for everyone involved. As long as you create high quality content and use the right strategies to rank on search engines, you are set to win.

That’s why it’s important for content marketers, writers, and marketing professionals to align what is the real purpose of any campaign. It’s tempting to focus on increasing the spike when we first share our content to our current audience in search of the most viral content, but in reality, steadily increasing because you’ve ranked well on Google and getting organic traffic over time, might be just as rewarding.

Best Courses Guides Methodology

I built this ranking following the now tried-and-tested methodology used in previous Best Courses Guides (you can find them all here). It involves a three-step process:

  1. Research: I started by leveraging Class Central’s database with 70K+ online courses and 170K reviews. Then, I made a preliminary selection of 200+ content marketing courses by rating, reviews, and bookmarks.
  2. Evaluate: I read through reviews on Class Central, Reddit, and course providers to understand what other learners thought about each course and combined it with my own experience as a learner.
  3. Select: Well-made courses were picked if they presented valuable and engaging content and they have to fit in a set of criteria and be ranked accordingly: comprehensive curriculum, selling price, release date, ratings and enrollments.

Course Ranking Statistics

Here are some aggregate stats about the ranking:

  • 5 courses are Free and 3 are Paid.
  • 4 courses offer a free certificate of completion or accredited certification.
  • The most featured provider is Skillshare with 2 courses.
  • Together they account for over 600k enrollments and YouTube views.

Without further ado, let’s go through the top picks.

1. Content Marketing (HubSpot Academy)

My first pick for the best content marketing course is for Content Marketing by HubSpot Academy.

In this course with a free certificate, you will learn the fundamentals of content marketing with a team of specialists from Hubspot. This course is perfect for beginners who want to learn the very basics of content marketing with actionable steps, supporting materials, frameworks, and a lively community of learners. By the end of this course, you will be able to understand what content marketing is all about and have basic tools and techniques to get you started.

What You’ll Learn

Lessons in this course:

  • The Power of Storytelling
  • Building a Content Creation Framework
  • Planning a Long-Term Content Strategy
  • Generating Content Ideas
  • Creating Quality Blog Content Your Audience Loves to Read and Share
  • How HubSpot Uses Blogging to Rank #1 on Google
  • Extending the Value of Your Content Through Repurposing
  • Creating Topic Clusters and Pillar Pages
  • How to Create a Successful Video Marketing Strategy
  • Building a Guest Blogging Strategy Powered by SEO
  • How to Effectively Promote Content
  • Measuring and Analyzing Your Content

How You’ll Learn

This course is divided into 12 lessons and 54 videos. Each lesson ends with a quiz to test your knowledge and you will be invited to participate in their forum throughout the course (which is optional, but highly recommended). The course also provides supporting materials to easily put what you’ve learned in practice. By the end of this course you will receive a certificate from HubSpot.

Provider HubSpot Academy
Instructor(s) Lindsay Thibeault, Abigael Donahue, AJ Beltis, Justin Champion, Guillaume Delloue, Matthew Howells-Barby, Justin Champion, and Corey Braccialini
Level Beginner
Workload 6-7 hours
Certificate Free

Fun Facts

If you’re interested in this course, you can find more information about the course and how to enroll here.

2. Content Marketing and Blogging Tutorials (Ahrefs)

My second pick for the best content marketing courses is for Content Marketing and Blogging Tutorials by Ahrefs.

In this free course by Ahrefs, one of the world’s leading SEO tools, you will learn the importance of content marketing and how to create content that ranks in Google and other strategies to keep you relevant to your audience and get more traffic. If you already have a basic understanding of content marketing but need to hone your skills, this is the perfect course for you.

Your content is solid gold. On my way to make my 2nd blog attempt, this time studying about it, and your videos and tools are helping me a lot. Thanks. – Adriano S., learner.

What You’ll Learn

Topics covered in this course:

  • Content Marketing For Beginners: Complete Guide.
  • Content Writing for SEO: How to Create Content that Ranks in Google.
  • Republishing Content: How to Update Blog Posts For More Organic Traffic.
  • Content Promotion Checklist for Beginners.
  • Content Hubs: Where SEO and Content Marketing Meet.
  • What is Content Marketing and How to Crush It on a Tiny Budget.
  • Blogging Tips for Beginners That Actually Work.
  • How to Promote Your Website and Get More Traffic (on a Shoestring Budget).
  • How to Write a Blog Post That Actually Gets Traffic.
  • Content Marketing Strategy That Gets Leads and Sales.How to Get More Traffic To Your Website (With Stats).

How You’ll Learn

This course is divided into 11 tutorials. You can watch it on your own time and refer back to any video when you are putting it in practice. It’s worth mentioning that they use paid and free tools to achieve better results, but there is always a free alternative to test what you have learned.

Institution Ahrefs
Provider YouTube
Instructor(s) Sam Oh
Level Beginner/Intermediate
Workload 2-3 hours
Enrollments 482,675 views
Rating 2k per video
Certificate None

Fun Facts

If you’re interested in this course, you can find more information about the course and how to enroll here.

3. Content Marketing Fundamentals Course with Ashley Segura (Semrush Academy)

My third pick is for the Content Marketing Fundamentals Course with Ashley Segura by Semrush Academy.

In this introductory course on content marketing with a free certificate, you will learn the fundamentals of content marketing and practice using their provided SEO tools with a Semrush free account, which is enough for testing and learning. The presented resources and techniques can be equally applied using most SEO tools available in the market.

What You’ll Learn

Topics covered in this course:

  • What is Content Marketing?
  • How to Implement Content Marketing in Your Business
  • Business Goals of Content Marketing
  • Competitor Research
  • Audience Research
  • How to Audit Your Existing Content
  • Content Ideation
  • Content Calendar
  • Content Creation
  • Optimizing Your Content
  • Content Distribution
  • How to Measure Content
  • Advanced Content Tips

How You’ll Learn

In this practical introductory course divided into 13 lessons, you will learn by following the instructions and putting in practice as you go. Each lesson has recommended readings that will guide you through your journey and a quiz to test your knowledge. By completing all lessons and passing the exam, you will receive a certificate of completion.

Provider Semrush Academy
Instructor(s) Ashley Segura
Level Beginner
Workload 2 hours
Certificate Free

Fun Facts

If you’re interested in this course, you can find more information about the course and how to enroll here.

4. Fundamentals of digital marketing (Google Digital Garage)

My fourth pick is for Fundamentals of digital marketing by Google Digital Garage.

This course has free certification accredited by Interactive Advertising Bureau Europe and The Open University.  It will educate you with various modules and marketing strategies to create digital campaigns. This is the perfect first step to get started into digital marketing and content marketing for novice marketers, small business owners, and freelancers.

What You’ll Learn

Some topics covered in this course are:

  • Take a business online
  • Make it easy for people to find a business on the web
  • Reach more customers with advertising
  • Track and measure web traffic
  • Sell products or services online
  • Take a business global

How You’ll Learn

There are 26 modules to explore created by Google instructors, full of practical exercises and real-world examples. Upon completion of all modules, you will receive a certification.

Institution Google and The Open University
Provider Google Digital Garage
Level Beginner
Workload 40 hours
Certificate Upon completion

Fun Facts

If you’re interested in this course, you can find more information about the course and how to enroll here.

5. Content Marketing Foundations (LinkedIn Learning)

My fifth pick is for Content Marketing Foundations with Brian Honigman, content marketing consultant and Professor at NYU.

In this introductory course with a free certificate you will learn with a marketing expert content marketing concepts and benefits, then explore a step-by-step approach for organizations of all sizes to succeed with strategic marketing. This course also covers how to create a plan, choose content types, and develop an editorial calendar.

The information is basic and easy to understand for entry level graduates. This video effectively describes the importance of content marketing and how to initiate the process of content creation. Harsh Jangid, learner

What You’ll Learn

Topics covered in this course include:

  • What is content marketing?
  • Creating a content strategy
  • Selecting the right type of content
  • Producing content
  • Tips for successful storytelling
  • Promoting with owned and shared media
  • Promoting with earned and paid media
  • Innovating with content
  • Conveying thought leadership with content

How You’ll Learn

This course is divided into 9 modules and 17 videos. Each module ends with a quiz to test your knowledge and there is a built-in discussion board where you can discuss with your peers and the instructor. By completing all videos and quizzes, you will receive a certificate of completion.

Provider LinkedIn Learning
Instructor(s) Brian Honigman
Level Beginner
Workload 1 hour
Enrollments 94,740
Rating 4.7
Certificate Available

Fun Facts

If you’re interested in this course, you can find more information about the course and how to enroll here.

6. The Content Creation Process: Digital Content for Beginners (Udemy)

This course is focused on equipping writers with the necessary tools to write engaging content that pulls the audience. The instructor will guide you through the entire process for creating blog posts and articles for any market, from audience research to topic planning, information-gathering, outlining, writing, editing, and tracking processes. This course is for freelance writers or marketing professionals who want to learn how to write online content.

This course is so power-value packed! Laurie really took the time to diligently communicate the nuts and bolts of content creation. I would recommend it to serious writers! I hope she creates other courses. I will definitely be a student of hers for many courses to come – Larnice, learner

What You’ll Learn

  • How to identify a target audience.
  • How to research and gather information to create an informative, engaging piece of content.
  • How to write a clean, compelling, and concise piece of content.
  • How to track content once it’s published.
  • How to plan content topics that will attract and engage a target audience.
  • How to build a piece of content using the appropriate outline for your format.
  • How to edit and fact-check content.

How You’ll Learn

This course is divided into 6 sections and 11 lectures. You will learn by following the instructions and trying them by yourself. There are also 4 downloadable resources to help you create an audience profile for your content. By completing all assignments and videos, you will receive a certificate of completion.

 

Provider Udemy
Instructor(s) Laurie Mega
Level Beginner
Workload 4 hours
Enrollments 103
Rating 4.6 (10 ratings)
Certificate Certificate of completion

Fun Facts

  • Laurie Mega is a content marketing consultant and writing professor at Fisher College. She has recently launched this course on Udemy which is her first on the platform.

If you’re interested in this course, you can find more information about the course and how to enroll here.

7. Content Marketing Masterclass (Skillshare)

My seventh pick is for Content Marketing Masterclass by Brad Merrill.

This course will teach what takes to plan and execute a content marketing strategy that drives your business forward. By the end, you’ll have all the tools you need to market your business in the digital age.

This was a fantastic, broad course for Content Marketing, it’s extremely comprehensive. It’s suitable for anyone who wants to learn the basics or anyone who wants a refresher course. The content is extremely clear and the format is fantastic – big thumbs up! Thank you 🙂 – Dayna Freedman, learner

What You’ll Learn

These are the main parts of this course: Marketing, Content Marketing, Web Design, Content Ideas, Copywriting, Types of Content, Repurposing, SEO, Promotion, Email, External Channels, Measuring Results.

How You’ll Learn

This course is divided into 12 parts and 82 bite-sized video lectures and tutorials. You will learn by using the strategies outlined in this course to plan and implement for your business. There are no quizzes or required projects in this course.

Instructor(s) Brad Merrill
Level Beginner
Workload 3-4 hours
Enrollments 3,171
Rating 96% positive (62 reviews)
Certificate None

If you’re interested in this course, you can find more information about the course and how to enroll here.

8. Going Viral: Write, Film & Make Content People Share (Skillshare)

Learn how to create hit online content that people read, watch, follow and share. Different from the other courses on this list, I’ve saved the last spot for this course focused on the experience of the reader and how to create engaging content with storytelling, originality and relatability using your voice, and much more.

I appreciate the humor and reality of expectations that the instructor Matt Bellassai shared so eloquently throughout this series! One of my favorite Skillshare classes so far, because of the great advice and explanations that were shared. Thank you for this class my good sir! You are much appreciated! – The Dromomaniacs, learner

What You’ll Learn

This 70-minute class is an entertaining look at how to write & make videos that people want to share online—helping you make better content and get bigger reach!

Lessons are packed with frameworks, process advice, examples, and tips, including:

  • Balancing originality and relatability in your work
  • Developing your Internet voice
  • Writing “lists” that reach the right audience for you
  • Tweeting better tweets (and the 2 types you need to balance)
  • Creating successful videos (hint: you need a script)
  • Prompts for getting to your best ideas
  • Secrets to writing effective headlines

How You’ll Learn

This short course is divided into 15 lessons and 4 projects:

  • Creative Challenge #1: List 15 identities that are true to you.
  • Creative Challenge #2: Pick one identity from the previous challenge, and list 40 things only that identity would understand.
  • Creative Challenge #3: Tweet about a new trending topic every day for 5 days.
  • Creative Challenge #4: Analyze a favorite video and identify what makes it great.

I recommend you check out other learners’ projects to learn from different fields and styles. If you decide to post your own project, you can get comments and feedback from your peers.

Provider Skillshare
Instructor(s) Matt Bellassai
Level All levels
Workload 1-2 hours
Enrollments 27,980
Rating 99% positive (732 ratings)
Certificate None

Fun Facts

  • Matt Bellassai is an American comedian, writer, and social media star known for his irreverent takes on adulthood. These takes can be seen in his weekly Facebook series To Be Honest and you can also catch him as host of the Unhappy Hour podcast.

If you’re interested in this course, you can find more information about the course and how to enroll here.

Fabio Dantas Profile Image

Fabio Dantas

I’m an ESL instructor, writer, and CC's Cohort coordinator working remotely before it was cool.

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