Disclosure: Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Best Courses

10 Best Google Ads (Adwords) Courses to Take in 2022

Here are the best FREE and paid online courses to learn Google Ads, the leading PPC digital advertising platform.

In this article I’ve selected the best free and paid online courses to learn Google Ads (formerly Adwords) based on Google Ads courses from the Class Central catalog. Four courses are completely free including one course from Google with free certification. Some courses will be more comprehensive while others will be focused on specific tools such as Google Search Ads or self-paced with exercises such as the courses from Google Skillshop.

Here are my top picks. Click on one to skip to the course details:

Course Workload In Brief
1. Ultimate Google Ads Training 2021: Profit with Pay Per Click (Isaac Rudansky) 24-25 hours Best comprehensive course for beginners
2. Google Ads Search Certification (Google Skillshop) 4 hours Official interactive course from Google with free certificate
3. Google Ads Essential Training (LinkedIn Learning) 2-3 hours Introductory and practical course with free certificate
4. Google Ads Tutorials (Surfside PPC) 41 hours Hundreds of tutorials with practical instructions for all levels
5. Designing Effective Google Ads Campaigns (HubSpot Academy) 2 hours Practical essential course with free certificate
6. Digital Marketing with Google Ads (AdWords) Taught by a Former Googler – Certificate Included! (Skillshare) 1-2 hours Concise introduction to Google Ads and best practices
7. Google Ads For Beginners 2022 – Step By Step Process (Udemy) 9 hours Easy to digest and practical course
8. Paid Advertising Campaigns (ClickMinded) 5-6 hours Learn paid advertising for Google Ads and Facebook Ads
9. Digital Marketing | The Complete Google Ads Masterclass (Skillshare) 13 hours Learn the nitty-gritty details of creating your first marketing campaign
10. Advanced Google Ads (LinkedIn Learning) 1-2 hours Learn advanced techniques from automation to competitive analysis

What is Google Ads?

Google Ads is the leading pay-per-click (PPC) company in the digital advertising market with a selection of tools and products for all industries. With the same platform, you can create ads for Google Search, Display, Shopping, Apps, etc.

PPC has become one of the most common ways to advertise your business and products online. Depending on your needs there will be a tool made specifically for you. It’s worth mentioning that Google has some great competitors such as Facebook, Tiktok, and Amazon.

The professional working with Google Ads can be a freelancer, small business owner, or a specialist in a company. According to Glassdoor, an Google Ads manager makes about USD 89k a year on average.

Best Courses Guides Methodology

I built this ranking following the now tried-and-tested methodology used in previous Best Courses Guides (you can find them all here). It involves a three-step process:

  1. Research: I started by leveraging Class Central’s database with 100K+ online courses and 170K reviews. Then, I made a preliminary selection of 90+ Google Ads courses by rating, reviews, and bookmarks.
  2. Evaluate: I read through reviews on Class Central, Reddit, and course providers to understand what other learners thought about each course and combined it with my own experience as a learner.
  3. Select: Well-made courses were picked if they presented valuable and engaging content and they have to fit in a set of criteria and be ranked accordingly: comprehensive curriculum, price, release date, ratings and enrollments.

Course Ranking Statistics

Here are some aggregate stats about the ranking:

  • Over 900 people follow the Google Ads topic on Class Central.
  • 4 courses are free, 3 courses offer free certificates, and 6 courses are paid.
  • 6 courses have in total over 360,000 enrollments, the other 4 courses don’t provide this data.

Without further ado, let’s go through the top picks.

1. Ultimate Google Ads Training 2021: Profit with Pay Per Click (Isaac Rudansky)

My first pick for the best Google Ads course is for the Ultimate Google Ads Training 2021 with Isaac Rudansky, a certified Google Adwords Pro.

In this comprehensive course for beginners you will learn how to drive consistent traffic to your website or landing page, create campaigns, use conversion tracking, remarketing, and much more. No previous experience with Adwords is required to take this course. However, it is recommended that you have a website, a landing page, or a Facebook page to send you traffic to. Here’s what learners said:

Great Instructor. I learned a lot as a complete beginner to Google Ads and was able to follow along fairly well despite the new interface giving me some confusion. However, with enough additional effort to see the differences in the two interfaces, this course really does a great job of hammering the fundamentals. – Charles M., Udemy learner.

What You’ll Learn

In this course you will start by learning how to set up your Google Ads account from scratch and the theory behind successful online advertising. Then, you will learn how to use keywords to your advantage, and set up conversion tracking and track phone calls, sales, revenue and form submissions.

Next, you will learn how to take advantage of competitor reports and customer data in your campaigns, perform A/B text on your ads, and optimize your cost per click by increasing Quality Score.

When creating multiple campaigns it’s vital to keep a proper organization, so you’ll learn how to structure your account, campaigns, ad groups and keyword lists for optimal results.

Finally, you will work with some external tools such as Excel to analyze keyword data and gain insights and SEMrush and Optmyzr to automate your optimization tasks and run better analyses.

How You’ll Learn

This course is divided into 17 modules and 136 lectures. Each module ends with a quiz to test your knowledge. You will have access to the slides for download and other resources to help you follow along and experiment by yourself.

By finishing all the material, paid learners will receive a certificate of completion and will be ready to take the Google Ads certification exam.

Provider Udemy
Instructor(s) Isaac Rudansky
Level Beginner
Workload 24-25 hours
Enrollments 198,801
Rating 4.6 (48,313 reviews)
Certificate Available

Fun Facts

If you’re interested in this course, you can find more information about the course and how to enroll here.

2. Google Ads Search Certification (Google Skillshop)

My second pick for the best Google Ads course is for the Google Ads Search Certification by Skillshop, a Google training platform that you can use to grow your skill on Google’s tools.

In this course with a free certification from Google, you will learn how to build and optimize Google Search campaigns. By earning the certification, Google recognizes your ability to translate a vision for online marketing into a digital marketing strategy, generate a plan to increase sales or website traffic, develop a plan to reach new and existing customers, and ensure your marketing plan is aligned with your budget.

If you have no experience with Google Ads Search, start this course from its last section “Study Google Ads Search”. Otherwise, you can check your knowledge or skip right to the final assessment and earn your certification.

What You’ll Learn

You will start by learning the fundamentals and understanding the main types of campaigns you can create according to your business goals. Then, you will learn how to reach your audience in the right moment (and place) with Google Search campaigns.

After covering the bare essentials, you will move on to the more technical aspects of Google Ads such as Auction, where you’ll learn about bidding, how to write the right message with the best practices, make Ads relevant with Ad Extensions, and increase efficiency with Automated Bidding.

Finally, you will learn how to use Google’s Audience Solutions with your Search campaigns to help reach your marketing goals, boost performance with Optimization Score, and increase conversions with Performance Planner.

How You’ll Learn

This course consists of interactive readings with quizzes to help you test your knowledge. As you move along, you can save your answers and export them later to a pdf which will help you start your campaigns.

You can take the optional practice assessment in the “Prepare for the certification” section and then try the final assessment and earn a certification that you can link to your account.

Institution Google
Provider Skillshop
Level Beginner
Workload 4 hours
Certificate Free

Fun Facts

  • Google also provides plenty of free resources on Youtube, you can check out their channel and search for a topic in case you get stuck.
  • This is the first course of the Google Ads Certifications, so it’s the perfect starting point for complete beginners.
  • If you are into free certificates, check this article with thousands of courses with free certificates from Google and other providers.

If you’re interested in this course, you can find more information about the course and how to enroll here.

3. Google Ads Essential Training (LinkedIn Learning)

My third pick is for Google Ads Essential Training with Brad Batesole, a marketing specialist with experience in creating marketing campaigns for LinkedIn, Zoom, and TMZ.

In this introductory and practical course with a free certificate, you will learn the foundations of pay-per-click (PPC) advertising with Google Ads.

I really like how the information was organized and given in short snippets. However, I feel this content did go a bit past beginner. Definitely a good starting point! – Alyssa Johnson, LinkedIn learner

What You’ll Learn

First, you will start with an overview of Google Ads and how it fits with what your business and customers need. Then, you will learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements.

After that, you will explore the process of  setting up a new campaign and write your first ad, and use Google Ads reporting and Google Analytics to monitor your campaign’s performance.

You will also learn how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, you will go beyond the basics with ad extensions—a feature which can increase click-through rate by several percentage points.

How You’ll Learn

This course is divided into 10 sections and 51 videos. Each section ends with a quiz to test your knowledge and there is a built-in discussion forum to ask questions to your peers. By finishing all the videos and quizzes, you will receive a certificate of completion that can be uploaded to your LinkedIn profile.

Provider LinkedIn Learning
Instructor(s) Brad Batesole
Level Beginner
Workload 2-3 hours
Enrollments 110,307
Rating 4.8 (5,439 ratings)
Certificate Free

Fun Facts

  • Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He’s a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.

If you’re interested in this course, you can find more information about the course and how to enroll here.

4. Google Ads Tutorials (Surfside PPC)

My fourth pick is for Google Ads Tutorials from Surfside PPC.

In this collection of free tutorials, you will learn, in a practical way, everything you need to create your marketing campaigns with Google tools with a step by step instruction. If you are a complete beginner, the first video will walk you through the very basics up to creating your first ads.

If you are already familiar with the basics, you can skip to the topics you’re interested in such as Dynamic Search, Display Network targeting options, bidding strategies, ads budgeting and forecasting, and much more.

What You’ll Learn

Starting from scratch, you will learn how to set up your Google Ads account and start your marketing campaigns with step by step instructions.

How You’ll Learn

In this collection of 125 videos, you will learn by working along with the instructor and experimenting by yourself with the provided tools for each segment.

Institution Surfside PPC
Provider YouTube
Level All levels
Workload 41 hours
Certificate None

Fun Facts

  • Surfside PPC is one of the most recommended free resources on Google Ads Reddit community.

If you’re interested in this course, you can find more information about the course and how to enroll here.

5. Designing Effective Google Ads Campaigns (HubSpot Academy)

My fifth pick is for Designing Effective Google Ads Campaigns by HubSpot Academy.

In this practical course with free certificate, you will learn the fundamentals of Google Ads by building and customizing a Google Ads campaign based on the needs of your business and target the right buyer personas using HubSpot and Google audience creation tools.

What You’ll Learn

You will start this course by setting up your Google Ads account from Hubspot which will make it possible for you to follow along the course using the tools provided by HubSpot. Then, you will learn how to make your Google Ads remarkable before moving on to create your first campaign.

In the second module, you will learn how to optimize your Google Ads campaign using Ad Extensions. You will also learn the importance of aligning your landing pages with your ad copy. Then, you will learn some tips for Google auction which will help you control your costs. You will finish this module by learning how to increase your Google Optimization Score in HubSpot and troubleshooting your Ads campaigns.

You will also learn targeting strategies for your Google Ads with remarketing, Google In-Market Audiences, and create ads audiences in Hubspot.

Finally, you will conclude this course with reporting on your Google Ads with HubSpot Ads Reporting. You will also learn the role of attribution in advertising and how to optimize your ads budget with Smart Bidding.

How You’ll Learn

This course is divided into 4 modules and 17 videos. There are two quizzes to test your knowledge and pdf guides with clear instructions of each step to create and organize your campaign. You will earn a certificate of completion by finishing all modules and activities.

Institution HubSpot Academy
Provider HubSpot Academy
Instructor(s) Jorie Munroe
Level Beginner
Workload 2 hours
Certificate Available

Fun Facts

  • You can connect with Jorie Munroe on twitter.
  • HubSpot is a software company that develops tools and integrations for marketing, sales, content management, and customer service. Hubspot Academy is their official learning resource which provides a variety of free courses with certificates on marketing and sales.
  • HubSpot Academy has also been featured on the Best Content Marketing Courses.

If you’re interested in this course, you can find more information about the course and how to enroll here.

6. Digital Marketing with Google Ads (AdWords) Taught by a Former Googler – Certificate Included! (Skillshare)

My sixth pick is for Digital Marketing with Google Ads with Ben Lund.

In this concise introductory course, you will learn the basics of Google Ads and best practices to drive customers via Google Ads.

Ben knocked it out of the park with this one. Coming into this I had no experience with Google Ads but after completing this course I feel confident I will be able to apply what he has taught me in a meaningful way to benefit either myself or the company I work for. – Steven Clowes, Skillshare learner

What You’ll Learn

You will start the course from the very beginning of creating your Google Ads account. Then, we move on to create your Search campaign, Display Campaigns including Retargeting, and YouTube ads with Video Ads.

Finally, you will conclude the course by learning how to measure the effectiveness of your campaign and understand your Return on Investment (ROI).

How You’ll Learn

This course is divided into 12 lessons. You will learn by following the instructor and creating your own Google Ads campaign. The course also has a dedicated forum where you can share your progress and discuss with your peers.

Skillshare doesn’t provide certificates, however the instructor will send you a certificate of completion after finishing the course and sending him an email.

Provider Skillshare
Instructor(s) Ben Lund
Level Beginner
Workload 1-2 hours
Enrollments 8,357
Rating 100% (97 ratings)
Certificate Available

Fun Facts

  • Ben Lund is a digital advertising expert with over 13 years of experience including four years working for Google.

If you’re interested in this course, you can find more information about the course and how to enroll here.

7. Google Ads For Beginners 2022 – Step By Step Process (Udemy)

My seventh pick is for Google Ads For Beginners 2022 – Step By Step Process with Joshua George, award winning SEO agency owner.

In this practical course, you will learn how to create an effective campaign from scratch with an easy to digest approach, using tools that will make your journey into digital advertising with Google Search Ads way simpler. It’s important to note that this course focuses mainly on Google Search Ads which is the ad that displays on Google Search.

A very concise and no-nonsense guide for beginners, exactly what I needed. Joshua is also a great presenter, delivery was super clear. Do note this course is more towards Search Ads, not much discussed on Display Ads, etc. – Jireh K., Udemy learner

What You’ll Learn

You will start off by setting up your first Google Search Ad and most importantly, understanding what keywords to use and to target for your business.

Then, you will learn Match Types and how to write ads that generate clicks.

Moving on, you will get to experiment with some bidding strategies and learn everything you need to know about Quality Score and Ad Extensions.

Finally, you’ll learn how to optimize your ad campaigns and how to set up and track conversions.

How You’ll Learn

This course is divided into 11 modules and 66 lectures. Each module ends with a quiz to test your knowledge. You will have access to the 11 downloadable resources to help you follow along and experiment by yourself.

Institution ClickSlice Ltd
Provider Skillshare
Instructor(s) Joshua George
Level Beginner
Workload 9 hours
Enrollments 8,036
Rating 4.7 (1,903 ratings)
Certificate Paid

Fun Facts

If you’re interested in this course, you can find more information about the course and how to enroll here.

8. Paid Advertising Campaigns (ClickMinded)

My eighth pick is for Paid Advertising Campaigns from ClickMinded.

In this course, you will learn the fundamentals of paid advertising with emphasis on Google Ads and Facebook Ads. You’ll also get a walkthrough of the ad creation process, setting up your campaigns, and optimization.

The Google Ads content was amazing. I’ve already made positive ROI campaigns for every single one of my clients, and I LOVE the course update!!! Head and shoulders above the previous one. Thanks so much for refreshing it. Can see right from the start this version is so much better. I’m redoing the whole thing and was so pleasantly surprised when I saw it had been completely revamped. – Sonja Graser, ClickMinded learner

What You’ll Learn

You will start by learning the fundamentals of paid advertising by understanding the workings of all paid campaigns. Then, you will learn the importance of targeting, creating high-converting ads, and how the auction system works.

Moving on, you will learn the specifics of Google Ads and how to set up your campaign.

Then, you will dive into targeting and ad creation starting with keyword research which is key to any successful ad campaign. Also, you will learn keyword match types, negative keywords, bidding and budgeting, ad group structure and organization, dynamic keyword insertion, ad extensions, and much more.

Finally, you will get to work with setting up your Google Ads campaigns and learn how to analyze and optimize your campaigns.

How You’ll Learn

This course provides you with quizzes to test your knowledge, readings, and challenges to put in practice what you’ve learned. Upon completion of all lectures, you will receive your certification by taking the test with a passing grade of 80%.

Institution ClickMinded
Instructor(s) Lucas Lee-Tyson
Level All levels
Workload 5-6 hours
Certificate Paid

Fun Facts

If you’re interested in this course, you can find more information about the course and how to enroll here.

9. Digital Marketing | The Complete Google Ads Masterclass (Skillshare)

My ninth pick is for Digital Marketing | The Complete Google Ads Masterclass with Robin & Jesper, digital marketing specialists.

In this comprehensive course will learn the nitty-gritty details of creating your first marketing campaign. This course goes into detail for every aspect of keyword research, understanding your audience, defining a budget, and automated bidding strategies. So, this is the perfect course even for complete beginners to get a grasp of the main aspects of digital advertising and beyond.

This course went beyond my expectations. Everything was covered in a clear, concise manner with plenty of examples as well as step by step instructions. There are a lot of modules here which are super helpful so you can digest at your own pace or skill level. I’m also happy he doesn’t rush any of the topics. – Erick Zaldivar, Skillshare learner

What You’ll Learn

You will learn how to set up your Google Ads account and create a proper structure for it with scheduled campaigns and what URL options are best for you. Then, you get to dynamic Search Ads and location targeting.

Moving you, you will learn how to define your audience and budget. You will also get to learn about the extensions available and how to make the best use of them: promotion, price, location, lead form, app, message, etc.

Then, you will learn the best practices to write your ad copy with the successful text ads principles without forgetting what rules to follow.

You will also learn many techniques on budgeting, keywords research, match types, Quality Score, how to use Video Ads, and much more.

Finally, we conclude the course on learning how to optimize your campaign performing split testing and how to properly manage multiple accounts.

How You’ll Learn

This course is divided into 77 lessons. You will learn by following the instructor and creating your own Google Ads campaign. The course also provides articles, templates and tools to help you optimize your Google Ads campaigns.

Provider Skillshare
Instructor(s) Robin & Jesper
Level All levels
Workload 13 hours
Enrollments 3,678
Rating 100% (49 reviews)
Certificate None

If you’re interested in this course, you can find more information about the course and how to enroll here.

10. Advanced Google Ads (LinkedIn Learning) 

My tenth pick is for Advanced Google Ads with Michael Taylor, co-founder and COO of Ladder.io.

In this course, you will learn how to take your Google Ads expertise to the next level using advanced techniques from automation to competitive analysis.

It was a great experience to learn Advanced Google Ads in a simplified manner. Teaching method was awesome. Good course for anyone who’s looking for advanced google ads learning. – Nibras Hamza, LinkedIn learner

What You’ll Learn

You will learn how to follow bid and budget optimization rules and defend the optimization decisions you make. Curious how top advertisers work efficiently on large accounts? You will get tips for using the Google Ads Editor to quickly make changes in bulk, as well as how to modify campaigns via bulk sheets. Plus, you will learn how to run Google Ads scripts that automate nearly anything on your account, efficiently track campaign performance, and leverage other Google channels, such as Google Shopping.

How You’ll Learn

This course is divided into 7 sections and 28 videos. Each section ends with a quiz to test your knowledge and there is a built-in discussion forum to ask questions to your peers. By finishing all the videos and quizzes, you will receive a certificate of completion that can be uploaded to your LinkedIn profile.

Provider LinkedIn Learning
Instructor(s) Michael Taylor
Level Intermediate
Workload 1-2 hours
Enrollments 33,313
Rating 4.7 (654)
Certificate Paid

If you’re interested in this course, you can find more information about the course and how to enroll here.

Fabio Dantas Profile Image

Fabio Dantas

I’m an ESL instructor, writer, and CC's Cohort coordinator working remotely before it was cool.

Comments 0

Leave a reply

Your email address will not be published. All comments go through moderation, so your comment won't display immediately.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Browse our catalog

Discover thousands of free online courses from top universities around the world like MIT, Stanford, and Harvard.

Browse all subjects