6 Best Personal Branding Courses for 2025
Personal branding is about strategy. These courses help you learn that and create an online personality your audience thinks of, even when you don’t post.
There’s a content creator I love. He runs a leading advertising agency and is a wonderful writer. But his content is his hilarious take on cricket, his wife, and his life—things unrelatable to me, yet fun for me. I stop scrolling every time his name appears on my screen. I know, even before reading his posts, that they’ll either make me laugh or admire his craft or both.
This is what a stellar personal brand is—creating an authentic, valuable personal brand that makes (the right) people stop scrolling and engage with your content.
As a student stepping into the professional world, a professional seeking their next role, or even a business owner, a personal brand can influence people to trust you, value you, and when done well, buy from you.
Personal branding is an art, a craft, and even a science. And here we have the best personal branding courses for 2025 that teach it to you, from every angle.
Before that, let’s understand why you need to ace it.
Shortcuts:
What is a personal brand and why do you need it?
Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.”
Your personal brand is how people perceive you. It’s a two-way street. It depends on how you present your skills, values, experience, and service on social media and how people receive it.
If you’re a student, it’s an opportunity to showcase your interests and experience. If you’re a professional, it is a way to portray your skills in the workplace. And if you’re a business owner/entrepreneur it’s a magnet for sales because 77% of consumers are more likely to buy from a business when the CEO uses social media.
In fact, as a creative/self-employed professional, personal branding can not just help in securing high-quality clients, but also connect with like-minded professionals.
Building a personal brand isn’t just about showing up online, writing posts on your values, or how amazing your product/service is. It requires a study of your traits, beliefs, and skills. And it needs a strategy that’s tailored to your ideal audience and the platform they’re on.
Your best bet is to learn from global experts who use their experience and learning to fuel your personal brand.
So here are our picks for the best personal branding courses for 2025!
Personal Branding: Strengthen Your Professional Reputation – Udemy

- Level: Beginner
- Rating: 4.5 (13,902 ratings)
- Duration: 1 hour 44 minutes (flexible)
- Cost: Paid
Let’s begin with a lightweight yet informative course! This one is for students or professionals who are curious about personal branding and whether it is their thing (spoiler alert: it should be every professional’s thing).
This actionable course is packed with tips that will transition your offline personality to an impactful online brand. If you have limited knowledge about social media, don’t sweat it, the instructor gives you clear directions on defining your unique skills and offers you frameworks to portray them online.
From understanding what branding means to amplifying your voice, this course starts from the ground up and reaches a point where you put your authentic self forward.
What sets it apart:
- It’s a simple practical take on personal branding for beginners
- The downloadable resources will cater to those with limited marketing knowledge
- It has a section on bringing your personal branding to your cover letter and resume
About the instructor:
Joseph Liu, a personal branding and career consultant with 10 years of brand marketing experience, is a speaker and workshop host who has spoken at TEDx, London Business School, and more. He is also an expert source whose comments have been featured in The Guardian and Fast Company.
Who is it for?
- Students looking for jobs
- Professionals looking to switch jobs or roles
- People who want to get back into the workforce after a break
- New business owners/entrepreneurs who aren’t well-versed in marketing and social media
Personal Branding Strategy for Social Media by Dot Lung – Domestika

- Level: Advance
- Rating: 98% (loved it)
- Duration: 1 hour 43 minutes (flexible)
- Cost: Paid
Dot Lung is the queen of social media! It’s no surprise that 18,874 students have taken this course.
It focuses on creating a meaningful, authentic, and goal-oriented social media strategy. Dot also teaches the art of dialogue and how you can create content and relatable, engaging, and stop-the-scroll content.
Dot tackles the science of personal branding and helps align your mission and values with your goal. In this course, she offers you the recipe for creating viral content, forming your customer avatar, and building sustainable frameworks, among many, many other things.
What sets it apart:
- Did we mention the instructor? She brings years of experience and innovation to the curriculum!
- If you follow the steps, you’ll have built a “profitable” personal brand on social media by the end of the course
- This course dabbles in the technical side of personal branding such as managing sales content, setting purchase intentions with potential clients, etc
- The goal of the course isn’t just to help you build a personal brand but to understand how to generate revenue from it
- It offers hands-on experience in planning monthly calendars for your personal brand
About the instructor:
Dot Lung is a social media expert who has worked with brands like WIx, Motiongrapher, and more. She’s a global speaker, workshop facilitator, and educator at events such as AdWorld, VidCon, Mashable’s Social Media Day, etc.
Who is it for?
- Entrepreneurs who want to network and create an online audience
- Solopreneurs and creative freelancers looking for clients
- Creators who want to become profitable influencers
Personal Branding Master Course| Become THE Go-To Person – Udemy

- Level: Intermediate
- Rating: 98% (loved it)
- Duration: 7 hours 56 minutes (flexible)
- Cost: Paid
If you want to emerge as a leader and an expert in your field, this course will help. It teaches you to target the right audience and even distribute content once you’ve created it.
This course also has a section on establishing a strong visual identity for your personal brand. It offers the best of both worlds—storytelling and online image.
What sets it apart:
- The instructor, Ronny Hermosa, whose delivery and knowledge, his students have praised (one of them referred to him as their “mentor and guiding light”)
- This course is based on real-life experiences and it took a year to build
- It gives you access to a 10k+ members FB community
- It’s a holistic course that’s meant for beginners but will benefit intermediate-level learners too
About the instructor:
Ronny Hermosa, a successful YouTuber with over 440,000 subscribers and entrepreneur, leverages his decade of global marketing experience and understanding of human behavior to teach students about Generative AI Tools (including ChatGPT and DALL•E), Personal Branding, Social Media Marketing, and Visual Communication through his online platforms.
Who is it for?
- Freelancers who know their niche
- Consultants and coaches who want to portray authenticity
- Solopreneurs who want to establish their brand’s visual identity
7-Day Personal Branding Challenge: How to Get Paid to Be Who You Are – Skillshare

- Level: Intermediate (flexible for beginners)
- Rating: 94% (loved it)
- Duration: 1 hour 47 minutes (flexible)
- Cost: Skillshare subscription ($29 a month/$99 billed annually)
This course is a practical and action-oriented way to build your personal brand. By the end of the seven days, you will have multiple social media accounts running and your personal brand ready to go (if you are committed to the assignments).
If you want to go deeper and explore how to target each app, they have a course bundle called Market Yourself as a Creative Professional that includes two more classes, ‘Social Media Marketing: Top Tips to Grow Your Followers & Build a Brand’, and ‘Linkedin Marketing for Creative Professionals: Grow your Personal Brand’.
What sets it apart:
- It has daily activities that range from figuring out your strengths to posting on your social media accounts
- It offers insights on looking for content ideas and building a knack for spotting them
- It pushes you to create a piece of content every day and sets you up for a sustainable mindset when it comes to personal branding.
About the instructor:
Sina Port is Adidas’s brand manager and an entrepreneur. She started personal branding in 2018 and launched her podcast, Shared Diversity. As her channels grew, she started teaching people how they could leverage their personal brand to create profits online.
Who is it for?
- Those professionals who are skeptical about being present online
- For creative freelancers who cannot come up with content ideas every day
- For solopreneurs or business owners who don’t have time to create content every day
Successful Strategies for LinkedIn – Domestika

- Level: Beginner
- Rating: 96% (positive reviews)
- Duration: 1 hour 53 minutes (flexible)
- Cost: Paid
When we’re talking about a personal brand we have to mention LinkedIn! This course doesn’t just teach you the basics of LinkedIn such as setting up a profile and adding the perfect profile picture.
It explains how LinkedIn works, what content succeeds, and how you can build meaningful connections with other professionals.
What sets it apart:
- It focuses on the art of storytelling on LinkedIn
- It pushes you to strategize long-term content on LinkedIn
- It includes managing your brand on LinkedIn and be accountable for your brand and image in the community
About the instructor:
Rodrigo Focaccio, a communications consultant and social media expert named one of LinkedIn’s Top Voices in 2019, brings two decades of experience working with major brands including Meta, Pepsi, and Whirlpool to his consulting practice.
Who is it for?
- Students who want to showcase their knowledge and be visible to hiring managers
- Professionals who want to network better
- Entrepreneurs who want to portray their expertise and establish themselves in their niche
Personal Branding: Stand Out and Succeed (University of Michigan) – Coursera
- Level: Beginner
- Rating: 98% (loved it)
- Duration: 10 hours 26 minutes (flexible)
- Cost: Paid
If you learn better with examples and learning from others’ experiences, this course is for you! Filled with case studies of personalities like Lionel Messi, Malala, Steve Jobs, and more, it break down the micro behaviors that make people stand out and build a unique presence.
This course also pushes you to dissect the brands and people you love. It’s a reflective learning experience with comprehensive analyses and study.
What sets it apart:
- It has a plethora of case studies
- It introduces you to adding a visual identity to your brand and personal brand
- It overlaps the branding of a product/service with personal branding
- It urges you to look within and define your core values making it a reflective experience
About the instructors:
Cheri Alexander (University of Michigan faculty) teaches Leadership and Managing Human Capital. Dr. Marcus Collins (award-winning marketer and University of Michigan professor) studies contagious ideas and wrote For The Culture.
Who is it for?
This one is for everyone keen on learning personal branding with examples!
Honorable mentions
Personal Online Branding: HyperThinking Mindset – Domestika
This 3-hour, paid course by Philip Weiss is an alternative for beginners who want to build a sustainable branding mindset before they start building a personal brand online.
Part-Time YouTuber Academy by Ali Abdaal
This $995 course teaches you to create a personal brand that you can monetize on YouTube. Ali helps you build unshakeable systems for growth while setting you up for online success
Building a Personal Brand on Instagram – Domestika
This two-hour paid course involves mapping your vision, bringing it to the ‘gram, and strategizing long-term content that resonates with your audience.
Bonus resources!
Copybogger’s archives on personal branding
From building an audience from scratch to elevating your writing, this archive covers micro aspects of personal branding.
Ali Abdaal’s Podcast with Chris Ducker on Business Masterclass: How Anyone Can Build A Million Dollar Brand
In this one, Chris talks about building a personal brand in today’s landscape and how to build a reputation that lasts.
Neil Patel’s Blog Post on Mastering LinkedIn, The Personal Branding Epicenter of the Internet
A comprehensive, technical, and practical approach to starting and growing on LinkedIn. Neil also talks about leveraging different elements and features of LinkedIn for maximum reach.
How did we choose these courses?
Our aim was to list personal branding courses that cater to every professional’s (and student’s) needs. We’ve included courses for beginners (who need hand-holding to explore their skills and put themselves out there) and experienced professionals (who want to create systems and strategies to build a personal brand).
Since a personal brand can be built on different social media platforms, our top picks mostly consist of courses that cover each of them. Since LinkedIn is where most of the professionals are, we’ve included one that focuses on it exclusively.
We have included a course on YouTube and Instagram for those who wish to build their brand with video storytelling (Social media posts with videos have more views).
We’ve also picked courses that:
- Have consistent positive testimonials from students
- Have expert instructors who can translate their knowledge into actionable learning
- Have high-quality videos that offer a seamless learning experience for you and
- Differ from each other in some aspects
We hope our picks for the best personal branding courses for 2025 help you begin your online journey!
