Go Viral: 6 Best TikTok Marketing Courses to Take in 2024
Build a strong online presence for your business on TikTok, the fastest-growing social media platform with over 1.4 billion users.
TikTok has 1.4 billion users, but my colleagues are not one of them. I mentioned a TikTok meme during a meeting and nobody except my CEO got it. He then asked me to write this guide (unfortunately, I can’t double it and give it to the next person).
If you’re new to TikTok, we recommend first-hand experience with the app. Following influencers like @christopherclaflin and @themrspedersen and businesses such as @moonsrarebooks, @duolingo, and @washingtonpost, is a good starting point. You can also directly immerse yourself in the TikTok Academy, their platform with curated courses for business to explore and learn.
In this article, we’re spotlighting the top six online courses for learning TikTok marketing, curated from Class Central’s catalog. Our recommendations are based on extensive research, including course reviews, YouTube comments, Reddit discussions, and my own experience as a learner.
Course | Workload |
Best TikTok Course for Business: TikTok Academy | 25 hours |
Best TikTok Course for Creatives on Domestika | 2 hours |
Best TikTok Ads Course on Udemy | 11 hours |
Also Great TikTok Video Creation Course on Skillshare | 1 hour |
Also Great TikTok Ads Course on Domestika | 1 hour |
Great TikTok Growth Strategy Crash Course on Skillshare | <1 hour |
Class Central’s Organic Reach Study Case
TikTok is not just a platform for fun and entertainment, it’s also a powerful marketing tool. With its unique algorithms, it offers immense possibilities for businesses to reach a massive audience, boost engagement, and drive conversions. However, mastering TikTok marketing requires an understanding of the platform’s nuances, from content creation to ad promotion.
Embracing the medium of authenticity, 56% of users and 67% of creators feel closer to brands they see on TikTok – particularly when they publish human, unpolished content. Source: Newsroom TikTok.
Even though Class Central lacks an official profile on TikTok, the platform’s organic reach has proven to be transformative for us. Influential TikTok users like Loai Hesham, renowned for his educational content, and La meuf en rouge, a respected tech tips influencer, have endorsed Class Central to their vast, engaged audience. This engagement has resulted in staggering viewership figures and amplified Class Central’s presence and credibility among a young, tech-savvy audience. This kind of reach is significantly more effective than self-promotion on the platform, leading to a noticeable surge in our website traffic each time these videos go viral.
Best TikTok Course for Business: TikTok Academy
TikTok Academy is a comprehensive learning platform crafted by TikTok to provide businesses and marketers with the resources they need to thrive on the platform. With 21 courses of varying duration, it offers detailed insights into different aspects of TikTok marketing.
Each course spans from 30 minutes to 2 hours and uses engaging video and audio tutorials. Additionally, quizzes and gamified learning elements help reinforce knowledge. However, the platform lacks a learner support system like a discussion forum.
The courses cover diverse topics such as content creation, trend identification, strategy development, lead generation, and more. Among the courses are: “Celebrating Diverse Cultures on TikTok”, “Developing Always-Engaged Strategies”, and “Lead Generation on TikTok.”
Best TikTok Course for Creatives on Domestika: Introduction to TikTok for Creatives
Arnufur Hakonarson, aka THAT ICELANDIC GUY, a TikTok sensation with over 800k followers, guides learners in this course offered by Domestika. Aimed at creative individuals, the course covers the basics of TikTok, content creation, filming, editing, and the key strategies for brand building.
With 21 lessons and 23 additional resources, learners can work at their own pace. By the end of the course, you will deliver a final project, which other students can provide feedback on.
Fun Fact: THAT ICELANDIC GUY is a renowned photographer from Iceland.
Best TikTok Ads Course: TikTok Marketing 2023: Grow Your Account & Master TikTok Ads on Udemy
This course on Udemy is a comprehensive guide on leveraging TikTok Ads for your brand. The instructors, Darius Mora and Evan Kimbrell, provide a detailed overview of the platform and its advertisement mechanism.
Covering 12 modules with 136 bite-sized videos, the course offers insights into growing your TikTok account organically, setting up your ad account, and designing content for TikTok’s algorithm. You’ll also learn to design and optimize profiles for engagement, use TikTok analytics, and more. After completing the course, learners receive a certificate.
Fun Fact: Evan Kimbrell is the founder of Sprintkick, a full-service digital agency and has another course featured in the Best Copywriting Courses.
Also Great TikTok Video Creation Course: How to Tell Engaging Stories with Your Smartphone on Skillshare
In this course, Max and Lena guide learners through their creative process to create short, compelling videos that tell stories. This class covers the basics of filming, editing, and posting videos on social media, providing beginners with the skills to:
- Find the best light
- Compose a compelling shot
- Move your camera to create captivating videos
- Edit footage into a logical and cohesive story that is easy to follow
Learners need a smartphone with a camera, free editing apps like iMovie or CapCut, and a social media account to follow along. The course is self-paced and comprises 13 lessons and 4 downloadable resources. The final project is creating, filming, editing, and posting your own story. Once you finish your project, you can receive comments and feedback from the instructors and other students. A certificate is available for download upon completion.
Also Great TikTok Ads Course: Create Ads for Instagram and TikTok on Domestika
This course by Canvas+Co co-founders Charlene Tassinari and Carly Potock teaches learners how to create attention-grabbing video ads for social media using just a mobile phone. They build video marketing strategies with the brain science of human attention at the core of the approach.
The final project is creating a 15-30 second long video ad ready for advertising your business on Instagram and TikTok. The course covers why video ads matter, the difference between organic and paid video, defining your audience and goal, messaging strategy and storyboarding, creating selfie and product style ads, and using ad manager tools.
The course is divided into 14 lessons, with a total workload of 1 hour and 19 minutes. It also provides 21 additional resources to help learners follow along. Upon completion of the course, you can download a certificate and receive feedback from other students on your final project.
Great TikTok Growth Strategy Crash Course: How to Be Successful on TikTok with @ErinMcGoff on Skillshare
In this course, TikTok influencer Erin McGoff, with nearly 3 million followers, teaches learners how to create a growth strategy for their account. This course is valuable for both creators and marketers alike.
For the class project, learners are tasked with making a TikTok in their desired niche and sharing it with the class. The course provides tips on using various techniques to make the video as engaging as possible with music, information, stories, and more. Additionally, it teaches learners how to create engaging captions and lean into trends & popular sounds.
The course is divided into 13 bite-sized lessons with a total workload of 41 minutes. One of the reviews mentions, “Great class! Watched this as I am about to enter an internship that requires me to be able to make viral TikToks. This is definitely helpful and I will be employing the skills learnt!” by Casandra Nicholas.