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Best Courses

6 Best YouTube Marketing Courses to Take in 2022

The best courses to build your business’s online presence and branding on the most popular social video platform.

Here is an up-to-date list of the best courses built from Class Central’s catalog with 100+ YouTube Marketing courses, and selected according to a well-defined methodology that you can check below.

But if you’re in a hurry, here are my top picks:

Course Workload In Brief
1. YouTube SEO / Video Marketing (YouTube) 1-2 hours Create effective ads. Rank your videos with SEO and keyword research for free
2. YouTube Marketing Course (Hubspot) 1-2 hours Optimize your channel to your audience and learn the fundamentals of SEO for free with certificate
3. Easy YouTube Google Ads – Marketing and Advertising Traffic (Udemy) 9 hours Complete course on YouTube Marketing and Google Ads for business
4. How to start a coding YouTube channel (freeCodeCamp) 1-2 hours Learn how to create your own channel with successful creators for free
5. YouTube Marketing for Beginners | YouTube Business Made Easy (Udemy) 1-2 hours Digestible YouTube Marketing for beginners and small business
6. YouTube Growth Mastery: Create YouTube Audience From Scratch (Udemy) 4-5 hours Learn how to share relevant content and build an audience from scratch

What is YouTube Marketing?

YouTube Marketing is a branch of Social Media Marketing and Digital Marketing applied for creating campaigns, ads, and content in the format of videos to engage your audience and persuade them to take action.

The steps to make a successful YouTube Marketing strategy starts by understanding your niche and what type of content they are looking for. Since YouTube is the second largest search engine, you need to understand keyword research and SEO optimization. Then, to convince your audience to click on your video, you need to use a catchy title and thumbnail. The last step is to create relevant content that will increase view time and help you grow the number of followers and in consequence, your revenue. These steps will also apply when placing ads on relevant channels; you will need to use similar tools and understand the audience you are targeting.

The professional applying those frameworks and creating campaigns can be a small business owner, a marketer, a freelancer, or independent professional looking for a way to build their online presence and find the right positioning for their business.

In 2021, there were about 2,240 million YouTube users worldwide and it’s estimated that it will reach 2,854 million users by 2025. Creators upload 500 hours of video per minute and users watch over one billion hours every day. So, you will likely find your audience on the platform and/or a creator to advertise your business.

Course Ranking Methodology

I built this ranking following the now tried-and-tested methodology used in previous rankings. It involves a three-step process:

First, I’m part of Class Central, the leading search engine for online courses. We have a database of more than 50K online courses and hundreds of thousands of crowdsourced reviews. So it seemed like the natural starting point.

I started by leveraging the database to make a preliminary selection of Youtube Marketing courses, looking at things like ratings, reviews, and course bookmarks. So this was a purely data-driven step, relying on hard metrics to create an initial ranking that we could then iterate upon and expand.

Using this approach, some of the top picks rapidly became apparent. But I didn’t stop there. Ratings and reviews rarely tell the whole story, so the next step was to bring my personal knowledge of online education into the mix.

Second, I used my experience as an online learner to evaluate each of the preliminary picks.

I took part in a couple of in-person digital marketing bootcamps back in 2018 and 2019. Since then, there’s been a big shift in the market. New player, TikTok, has changed the way most of us do business on such platforms; Instagram is now a video sharing platform and YouTube launched YT Shorts to compete with TikTok. I’ve been following the current trends and can confidently say that the courses in the list will help you deliver great results, even though they cost a fraction of a traditional workshop.

Third, during my research, I came across courses that felt well-made but weren’t well-known. If I adopted a purely data-centric approach, I would have to leave those courses out of the ranking, if only because they had fewer enrollments.

Instead, I favored a holistic approach. I’ve included more personal picks that hopefully surprise those of you who have already seen or taken the more popular social media marketing courses and are looking for something a bit different. You can also clearly see courses aimed at specific expertise as in YouTube guides and build your personal branding.

After going through this process — combining Class Central data, my experience as a lifelong learner, and a lot of editing — we arrived at our final ranking. So far, I’ve spent more than 12 hours building this ranking, and I intend to continue updating it in the future.

I tried to keep this list as diverse as possible with content for novice marketers, 100% inexperienced beginners, small business owners, and other professionals interested in learning a new skill.

Course Ranking Statistics

Here are some aggregate stats about the ranking:

  • Together, they account for 79,721 enrollments and over 210,000 YouTube views.
  • The single most popular course in the ranking has over 140k views on YouTube.
  • 3 courses are free and 3 are paid.

Now, let’s go through the top picks.

1. YouTube SEO / Video Marketing (YouTube)

In this course, you will have the opportunity to learn from the YouTube marketing expert Sam Oh, from Ahrefs, SEO tool company. You will gain valuable insight by diving into the research process, creation, and experimentation of building ads for YouTube, with study cases and useful tools with actionable tutorials on performing techniques like YouTube keyword research and editing your videos for high engagement.

Keep in mind that this course was also created to promote their company, but while doing so, you can enjoy great content for free.

“I have paid for two courses that include training on YouTube ads. Sam, this video goes in far more depth than either course (both courses are for newbies)! This video is definitely going in my saved list for YouTube to refer back to! Thank you for your great content!” – Dataventurer, learner 

What You’ll Learn

Learn how to create YouTube ads that result in higher engagement rate and watch time, how to get more subscribers by creating a “subscribe-worthy” channel, how to rank your videos using the right tools to optimize for SEO, how to use video marketing to grow your business, YouTube keyword research, and how to edit your videos for high engagement.

How You’ll Learn

In this list, you have 15 video lectures, 15 minutes long on average. You can watch it in your own time and refer back to any video when you are putting the concepts in practice. Most of the videos are tips and tricks with actionable tools to use right away. I recommend you watch a few of them every day and pick the topics that are more relevant to you.

Provider YouTube
Instructor(s) Sam Oh (Ahrefs)
Level Beginner
Workload 1-2 hours
Enrollments 27k views
Rating 500-1000 likes per video
Certificate Not available

Fun Facts

  • Sam Oh is a web strategist, digital marketer and VP Marketing of Ahrefs. There he publishes in-depth guides to help entrepreneurs gain traction and grow by leveraging online marketing tactics. Oh has also created profitable businesses on Amazon, eBay and has sold multiple businesses since 2009.
  • Check here for other courses provided by Ahrefs.

If you’re interested in this course, you can find more information about the course and how to enroll here.

2. YouTube Marketing Course (Hubspot)

Offered by Hubspot Academy, this course covers the fundamentals of YouTube marketing and it is aimed at social media marketers, marketing professionals, and content creators.

HubSpot is a software company that develops tools and integrations for marketing, sales, content management, and customer service. Hubspot Academy is their official learning resource which provides a variety of free courses with certificates on marketing and sales.

Their mission is to provide well produced training and certification to transform the way people and companies grow in the digital age. Learn everything about business topics, from quick and practical courses to comprehensive certifications.

What You’ll Learn

Learn from YouTube influencers and experts how to create a successful YouTube channel, create engaging videos people want to share, optimize your videos for higher visibility, take advantage of YouTube SEO, get more video views and channel subscribers, and monetize your channel.

  • Build your YouTube subscriber base and increase watch time.
  • Optimize your videos, including keywords, file names, titles, descriptions, and within your scripts to help you be found more easily in search.
  • Win the heart of your audience by creating YouTube content that educates, teaches, or entertains.

How You’ll Learn

This course is divided into 4 modules and 14 videos. It includes study guides, practical exercises, 4 quizzes to test your knowledge, and a lively community of learners. After completing all lessons, you can then take the final exam to test what you’ve learned. If you pass, you will receive a certification which can be added to your LinkedIn profile.

Institution Hubspot Academy
Provider Hubspot Academy
Instructor(s) Crystal King
Level Beginner
Workload 1-2 hours
Certificate Available

Fun Facts

If you’re interested in this course, you can find more information about the course and how to enroll here.

3. Easy YouTube Google Ads – Marketing and Advertising Traffic (Udemy)

The instructor is enthusiastic about YouTube marketing which makes learning the subject even more enjoyable. Even though this course is mainly voice over slides, it’s structured in a way to make it easy to follow the provided instructions.

“This course breaks it down into very easy to understand and digest which can be a very complex and tedious process. Few people seem to really be able to navigate the Google and Youtube ads connection and that’s most likely because it seems overwhelming but this course really makes it seem like everything makes complete sense – not easy to do!” – Hans G., learner 

What You’ll Learn

This course covers the following topics:

  • How to Setup your Google Ads and YouTube Channels
  • How to do Research the Easy Way in 15 mins!
  • How to create Simple Ads that get your Ideal Customers to Click
  • Copywriting for your Landing Page that gets Tons of Opt-Ins
  • Walkthrough Tutorials of all kinds of Video Ad Campaigns
  • How to Analyze your data quickly in 5 mins to Scale your Campaigns
  • 26 examples of the HIGHEST Converting Ads on YouTube
  • How to Target the Most Effective Audiences with Keywords, Placements, and Topics
  • Focus on ONLY the Targeting, Audience, and Google Ads Settings that matters- not wasting your time and money

How You’ll Learn

This course is divided into 9 modules and 64 bite-sized videos. It includes 33 downloadable resources and a lively community of learners. After completing all lessons, you will receive a certification.

Provider Udemy
Instructor(s) Jun Wu
Level Beginner
Workload 9 hours
Enrollments 13,590
Rating 4.7 (268 ratings)
Certificate Available

Fun Facts

If you’re interested in this course, you can find more information about the course and how to enroll here.

4. How to start a coding YouTube channel (freeCodeCamp)

This course provides insights into YouTube algorithms and tips to create your own channel following advice from successful creators: Brad Traversy, CodingPhase, RealToughCandy, Jesse Weigel, Caleb Curry, Kevin Markham.

Even if you are not an expert, you can start creating content on what interests you and learn as you go. This course’s main focus is creators in tech and education, but it covers some commonality of topics for anyone creating content for the platform such as thumbnails, titles, and SEO optimization.

“It was nice to see such different YouTubers talk about what it takes to have a successful channel. In the end, it comes down to this: work towards something that means a lot to you. Great video and a great example of content creators working together to make something educational, fun, and inspiring at the same time.” – Bianca Aguglia, learner 

What You’ll Learn

Learn how to start a software YouTube channel. In this tutorial, you will learn everything you need to know to start your own successful software YouTube channel including how to plan videos, how to make good thumbnails and titles, what the algorithm cares about, how to make money, and more.

Some topics covered in this course: Why you should start a channel, Video planning, Recording and editing, Creating thumbnails, Choosing a title, How to get views, What the algorithm DOESN’T care about, What the algorithm does care about, Consistency and specific goals, Making money, and Promoting.

How You’ll Learn

In this course, you have a video divided into 15 bite-sized parts, each 2-5 minutes long. You can watch it in your own time and refer back to any part of the video when you are putting it in practice. It’s full of tips and tricks with actionable tools to use right away. I recommend you watch a few of them every day and pick the topics that are more relevant to you.

Institution freeCodeCamp
Provider YouTube
Instructor(s) Beau Carnes
Level Intermediate
Workload 1-2 hours
Enrollments 141k views
Rating 6.4k likes
Certificate Not Available

Fun Facts

  • freeCodeCamp is the biggest “learn how to code” channel on YouTube worldwide.

If you’re interested in this course, you can find more information about the course and how to enroll here.

5. YouTube Marketing for Beginners | YouTube Business Made Easy (Udemy)

This course is mostly voice over slides with clear instructions demonstrating how to set up your marketing campaign step-by-step. It’s aimed for beginners looking for how to grow their business using YouTube Marketing, small businesses owners wanting to increase revenue with YouTube, and marketers who want to know how to start video marketing on YouTube.

What You’ll Learn

Some topics covered in this course:

  • Help you to enhance your YouTube marketing campaigns & boost brand awareness.
  • Generate a continuous network of profitable leads through YouTube
  • Create tons of professional connections with less effort using YouTube Marketing techniques.
  • Get massive social exposure for your brand through YouTube Marketing.
  • Strengthen long-term relationships with your YouTube Business customers
  • Get higher ROI from your YouTube marketing efforts.

How You’ll Learn

This course is divided into 5 modules and 21 videos. You can learn strategies with study cases and actionable insights. After completing all lessons, you will receive a certification.

Provider Udemy
Instructor(s) OMG Mastermind
Level Beginner
Workload 1-2 hours
Enrollments 43,296
Rating 4.8 (236 ratings)
Certificate Available

Fun Facts

  • OMG Mastermind has been featured as the most popular home business instructor on Udemy.

If you’re interested in this course, you can find more information about the course and how to enroll here.

6. YouTube Growth Mastery: Create YouTube Audience From Scratch (Udemy)

In this free course, you will learn strategies, tools and techniques to help you create your business YouTube channel. Brought to you by the expert Kurt Anderson who has a popular Adobe tutorials’ channel called AdobeMasters. If you think your business can benefit from learning how to share relevant content and build an audience from scratch, you’re in the right place.

“This far exceeded my expectations even though it had a 4.8 rating with thousands of reviews. The creator gives us step by step tutorials on how to do something (SEO, Editing, thumbnail, title, analytics, review other similar channels, finding a niche, etc). He provides an assignment for almost each section and engagement with other students by reviewing their work. He also provides us with notes for each section as well. If you want to start a youtube channel, gain traction quickly, then I would highly recommend this course over anything else available on Udemy.” – James S., learner 

What You’ll Learn

Some topics covered in this course:

  • You will learn niche building and other SEO tips for YouTube.
  • Be able to analyze and classify other YouTubers as well as yourself in the YouTube Community.
  • Be able to understand the YouTube Algorithm and how you can use it to work for you.
  • Understand the tools to analyze your competition and create growth on YouTube.
  • Understand what content you need to create to keep and maintain a YouTube audience.

How You’ll Learn

This course is divided into 12 modules and 71 bite-sized videos. It includes study guides, practical exercises and mini-quizzes to test your knowledge. After completing all lessons you will receive a certification.

Provider Udemy
Instructor(s) Kurt Anderson
Level Beginner
Workload 4-5 hours
Enrollments 24,400
Rating 4.5 (393 ratings)
Certificate Available

Fun Facts

  • Kurt Anderson is a self-taught multimedia designer and computer scientist. In his channel AdobeMasters, with over 75k followers, Kurt teaches about Adobe Premiere and Photoshop.

If you’re interested in this course, you can find more information about the course and how to enroll here.

Fabio Dantas Profile Image

Fabio Dantas

I’m an ESL instructor, writer, and CC's Cohort coordinator working remotely before it was cool.

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