Mark Cousino, the Boeing panelist, described the challenges he faces as Director of Learning Strategy, Design and Technology. “You think about the explosion of AI, analytics, cyber security, all those topics that maybe weren’t degree programs 3 to 4 years ago.” Then, he added, you also have to think about all the people who are already in the workforce and need to be upskilled. “The other challenge we face is scale.” Boeing has 150,000 workers around the world. Therefore, Cousino said, an effective corporate training program needs to operate globally and at scale.
To address these challenges of upskilling at scale, enter the MOOC model. Universities like MIT have spent the past several years figuring out how to offer university-level content to thousands, even millions of learners around the world. Now, they are able to use their MOOC-making capabilities to get into the lucrative professional development market. In the Boeing-NASA-MIT example, in the first run of the course around 5,000 people completed all four courses and earned a certificate from MIT. At a price of $2,500, the series potentially made $12.5 million in revenue in its first run. It is important to note that of those 5,000 learners, half were neither Boeing nor NASA employees.
MIT xPRO uses Open edX, which is the open source version of edX’s MOOC platform. If you’ve ever taken an edX course, you would find the course format very familiar. However, the courses themselves are offered not on edX but on MIT xPRO’s website. EdX itself plays a key, behind-the-scenes role in the partnership as the host of the white label Open edX platform on which MITxPRO operates. EdX also hosts a variety of other white label platforms for higher education and industry, including Harvard’s Global Medical Academy, McKinsey Academy, and Israel’s Campus-il.org.
You can listen to the whole panel on SXSW EDU’s website here.
I got into MOOCs when I started a project to replicate a traditional MBA using free online courses. My blog at NoPayMBA.com resulted in a book called Don't Pay For Your MBA. I joined the team at Class Central in 2017.