In this day and age, digital marketing is critical, whether you’re a recent college grad trying to break into the highly competitive marketing world, an entrepreneur seeking to spread the word about your new startup, or a marketing professional that wants to keep up with the latest digital marketing techniques.

Cutting through the noise with effective marketing has never been harder, but learning to be a digitally-savvy marketer has never been easier, thanks to the wealth of online courses on the subject (many of them free).

With new channels and strategies emerging on what seems like a daily basis, it’s increasingly important for marketing professionals, and aspiring professionals, to continue to learn online.

For this reason, Class Central has compiled thousands of free digital marketing courses created by top universities and educators around the world.

Thousands of Resources

These courses will take you to the top of your game, covering topics such as digital brand management, social media strategy, marketing analytics, viral content creation, and a lot more.

Note that while you may have to pay if you want a certificate, these courses can be audited for free — that is, you can access all the learning content for free, and sometimes even graded assignments. If you’re new to online courses, read our guide: Class Central’s Beginners Guide to Online Courses.

To make the course list easy to navigate, we broke it down by topic. Click on a topic to jump to the corresponding section:

• Search Engine Optimization (SEO)
• Social Media Marketing
• ​​Facebook Marketing
• Instagram Marketing
• YouTube Marketing
• TikTok Marketing
• Email Marketing
• Affiliate Marketing
• Content Marketing
• Google Analytics
• Public Relations
• Branding
• Business Analysis

More Courses & Certificates

If you want to earn a free certificate in digital marketing, head to our article: 1000+ Free Digital Marketing Certificates and Badges. You can learn from companies like Google, Facebook, LinkedIn Learning, Twitter, Semrush, and more.

If you’re interested in other subjects, visit our compilations:

• Massive List of Thousands of Free Certificates & Badges
• 1000+ Free Developer and IT Certifications
• 1000+ Hours of Free LinkedIn Learning Courses with Free Certification
• 800+ Open University Free Certificates
• Harvard Computer Science Courses with Free Certificate

You can find all the Class Central free certificate articles here.

Without further ado. Here’s our compilation of free digital marketing online courses.

Search Engine Optimization (SEO) Online Courses

• SEO Tutorials for Beginners: Learn Search Engine Optimization Step-By-Step from Ahrefs via YouTube ★★★★★(8)
• SEO Course for Beginners from Ahrefs via YouTube ★★★★☆(7)
• Introduction to Google SEO from University of California, Davis via Coursera ★★★★☆(5)
• Free SEO Training Series via Semrush Academy ★★★★★(1)
• Optimizing a Website for Google Search from University of California, Davis via Coursera
• SEO Fundamentals Course with Greg Gifford via Semrush Academy
• Learn Advanced SEO From Scratch,Complete SEO Training Course via Udemy ★★★★★(1)
• Search Engine Optimization Tips and Tricks via YouTube
• Technical SEO course with Bastian Grimm via Semrush Academy
• Advanced Search Engine Optimization Strategies from University of California, Davis via Coursera

More on Class Central: 350+ Search Engine Optimization (SEO) courses.

Social Media Marketing Online Courses

• What is Social? from Northwestern University via Coursera ★★★★☆(13)
• Strategic Social Media Marketing from Boston University via edX ★★★★☆(7)
• Social Media and Social Content Strategy from Digital Marketing Institute via Coursera ★★★★★(2)
• Social Media Advertising from University of Colorado Boulder via Coursera ★★★★★(1)
• Social Media Marketing from Great Learning via YouTube ★★★★★(1)
• Social Media Marketing Guide for Beginners via YouTube ★★★★★(1)
• Introduction to Social Media Marketing from Facebook via Coursera
• Social Media Marketing from HubSpot via HubSpot Academy
• Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials from Social Media College via FutureLearn
• Fundamentals of Social Media Advertising from Facebook via Coursera

More on Class Central: 1400+ Social Media Marketing courses.

Email Marketing Online Courses

• Think Outside the Inbox: Email Marketing from Google via Coursera
• Email Marketing Course: Get Certified in Email Marketing via HubSpot Academy ★★★★★(1)
• Email Marketing Full Course In 2 Hours via YouTube ★★★★★(1)
• Email Marketing Training Series via YouTube ★★★★★(1)
• Email marketing: diseño y gestión de campañas from Galileo University via edX ★★★★★(31)
• The ClickMinded Email Marketing Course via Independent
• Writing Emails People Want to Read via LinkedIn Learning
• Email Marketing Unlocked via YouTube
• MailChimp for Beginners (1 hour starter course) via Udemy
• Email Marketing Ultimate Beginner’s Guide from Ranking Academy via YouTube

More on Class Central: 100+ Email Marketing courses.

Affiliate Marketing Online Courses

• Affiliate Marketing for Beginners from ClickBank via YouTube ★★★★★(2)
• Affiliate Marketing Mastery via YouTube ★★★★★(1)
• Affiliate Marketing Strategies via YouTube ★★★★☆(1)
• FREE Affiliate Marketing Course for Beginners via Udemy ★★★★☆(1)
• Affiliate Marketing Explained in 53 mins from Great Learning via YouTube
• Affiliate Marketing Tutorials via YouTube
• How To Make Money With Affiliate Marketing via YouTube
• Affiliate Marketing Tutorials via YouTube
• Affiliate Marketing Course via YouTube
• Affiliate Marketing for Beginners via Udemy

More on Class Central: 100+ Affiliate Marketing courses.

Content Marketing Online Courses

• Viral Marketing and How to Craft Contagious Content from University of Pennsylvania via Coursera ★★★★☆(28)
• Fundamentals of digital marketing from Grow with Google via Independent ★★★★★(12)
• The Strategy of Content Marketing from University of California, Davis via Coursera ★★★★☆(8)
• Content Marketing and Blogging Tutorials from Ahrefs via YouTube ★★★★★(4)
• Content Marketing from HubSpot via HubSpot Academy ★★★★★(1)
• Marketing Digital: Content & Community Manager from Galileo University via edX ★★★★★(254)
• Introduction to Digital Marketing from University of California, Irvine via Coursera
• Content Marketing Fundamentals Course with Ashley Segura via Semrush Academy
• Introduction to Digital Marketing from The Open University via FutureLearn

More on Class Central: 300+ Content Marketing courses.

Facebook Marketing Online Courses

• The Complete Facebook Ads and Marketing Course! from Joseph Delgadillo via YouTube ★★★★★(2)
• Facebook, Instagram, and Snapchat Marketing from Digital Marketing Institute via Coursera
• Advertising with Meta from Facebook via Coursera
• Marketing Analytics with Meta from Facebook via Coursera
• Facebook Marketing: Organic Reach and Paid Advertising from Social Media College via FutureLearn
• Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies from HubSpot via HubSpot Academy
• Introduction to Facebook Business Manager from Great Learning via YouTube
• Grow Your Business With Facebook Marketing via Udemy
• Facebook Marketing – How to CRUSH it on Facebook via Udemy

More on Class Central: 400+ Facebook Marketing courses.

Instagram Marketing Online Courses

• Instagram Marketing: Instagram Essentials and Content Creation via FutureLearn
• Instagram Marketing Strategy Course from HubSpot via HubSpot Academy
• How to Advertise on Instagram from HubSpot via HubSpot Academy
• Instagram Marketing Fundamentals from Great Learning via YouTube ★★★★☆(11)
• Instagram Influencer Marketing For Businesses via Udemy ★★★★★(1)
• Instagram Marketing for Startups and Entrepreneurs via Udemy
• Instagram Small Business & Startup Marketing Foundation via Udemy
• How to get 50,000 Authentic Followers on Instagram via Udemy
• The Complete Instagram Marketing Masterclass 2.0 ® via Udemy
• Instagram Marketing Course: Fastest ways to grow your page via Udemy
• Instagram Básico – Otimização de Perfil para Negócios via Udemy

More on Class Central: 200+ Instagram Marketing courses.

YouTube Marketing Online Courses

• YouTube SEO / Video Marketing from Ahrefs via YouTube ★★★★☆(4)
• YouTube Marketing Course from HubSpot via HubSpot Academy
• How to start a coding YouTube channel (with tips from a bunch of successful creators!) via freeCodeCamp
• YouTube Marketing from Great Learning via YouTube ★★★★☆(3)
• YouTube 101: Keys to a Successful Channel via Udemy

More on Class Central: 200+ YouTube Marketing courses.

TikTok Marketing Online Courses

• TikTok for Business via YouTube
• TikTok for Business: Don’t Miss This Huge Opportunity… via YouTube
• TikTok Marketing 2023 | Go Viral With Authentic Videos! via Udemy
• TikTok Marketing For Business via YouTube
• TikTok Marketing via YouTube

More on Class Central: 60+ TikTok Marketing courses.

Google Analytics Online Courses

• Google Analytics for Beginners from Google via Independent ★★★★★(62)
• Use Google Analytics to Meet Your Business Objectives from Google via Skillshop ★★★★★(5)
• Google Analytics Certification from Google via Skillshop ★★★★☆(20)
• Google Analytics from Great Learning via YouTube ★★★★★(9)
• Discover the Next Generation of Google Analytics from Google via Skillshop ★★★★☆(3)
• Advanced Google Analytics from Google via Independent ★★★★☆(11)
• Google Analytics for Power Users from Google via Independent ★★★★★(1)
• Google Analytics Course: The Ultimate Beginner’s Guide from ClickSlice via FutureLearn
• Measure Your Marketing with Google Analytics from Google via Skillshop
• Understand Your Web Users with Google Analytics from Salesforce via Trailhead

More on Class Central:  100+ Google Analytics courses.

Public Relations Online Courses

• Mastering Digital PR with Brian Dean via Semrush Academy
• Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more via Coursera
• Principles of Public Relations via Coursera
• Working with the Media via Coursera
• The Nuts and Bolts of Public Relations via Coursera
• Communicating with the Public from University of California, San Diego via Coursera
• COMM411: Public Relations via Saylor Academy
• Public Relation and Advertising from CEC via YouTube ★★★★★(2)

More on Class Central: 30+ Public Relations courses.

Branding Online Courses

• Brand and Product Management from IE Business School via Coursera ★★★★★(5)
• Brand Management: Aligning Business, Brand and Behaviour from University of London International Programmes via Coursera ★★★★★(2)
• Introduction to Personal Branding from University of Virginia via Coursera ★★★★☆(15)
• Global Marketing: Building Iconic Brands from University of Illinois at Urbana-Champaign via Coursera
• Introduction to Intercultural Studies: The Branding of Culture from University of Leeds via FutureLearn ★★★★★(15)
• Strategic Self-Marketing and Personal Branding via Coursera
• Digital Branding and Engagement via edX
• Personal branding for career success from The Open University via OpenLearn
• Brand Management from Indian Institute of Management Bangalore via edX
• Personal Branding from State Bank of India via edX

More on Class Central: 300+ Branding courses.

Growth Hacking Online Courses

• Lean startup meets growth hacking: getting places fast – Steve Blank, Sean Ellis & Eric Schurenberg from Collision Conference via YouTube
• Growth hacking techniques in Digital Marketing via YouTube
• Growth Hacking In 2021 via YouTube
• Growth Hacking via YouTube
• Growth Hacking & Growth Hacks via YouTube
• Growth Hacking for Startups via YouTube
• Growth Hacking for Beginners via YouTube
• Growth Hacking From The Best via YouTube
• Mobile App Marketing at No Cost – Growth Hacking Approach via Udemy

More on Class Central: 30+ Growth Hacking courses.

Business Analysis Online Courses

• Business Analytics with Excel: Elementary to Advanced from Johns Hopkins University via Coursera ★★★★★(1)
• Statistics for Business Analytics: Probability from University of Queensland via edX ★★★★★(1)
• Optimization Methods for Business Analytics from Massachusetts Institute of Technology via edX ★★★★★(1)
• Beyond the Financials: Insights, Analysis and Valuations from University of Illinois at Urbana-Champaign via Coursera ★★★★☆(1)
• Introduction to Business Analytics: Communicating with Data from University of Illinois at Urbana-Champaign via Coursera
• Analysis for Business Systems from University of Minnesota via Coursera
• Analysis of Business Problems from IESE Business School via Coursera
• Business Analytics Course from HubSpot via HubSpot Academy
• Business Analytics Fundamentals from Babson College via edX
• Mejores Decisiones con Business Analytics from Pontificia Universidad Católica de Chile via Coursera

More on Class Central: 100+ Business Analysis courses.