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50+ Free Digital Marketing Courses to Upgrade your SEO, Content Marketing & Analytics Skills

Laurie Pickard


Are you a marketing professional looking to expand your repertoire with cutting edge digital marketing techniques? Or are you a recent college grad trying to break into the highly competitive marketing world? Perhaps you’re an entrepreneur seeking to spread the word about your new startup. Whatever your situation, you know that these days, digital marketing is the name of the game.

Cutting through the noise with effective marketing has never been harder. But learning to be a digitally savvy marketer has never been easier, thanks to the wealth of online courses on the subject (many of them free). With new channels and strategies emerging on what seems like a daily basis, it is increasingly important for marketing professionals to keep up with the latest and greatest.

These courses have been created by top universities from around the world. They will take you to the top of your game, covering everything from digital brand management to social media strategy, to marketing analytics, to creating viral content, and everything in between.

Note: While many of these courses do involve fees, all of them can be audited for free, either in full or in part. If you’re new to MOOCs, you can learn more about them in Class Central’s Beginners’ Guide to Massive Open Online Courses.

Index

Digital Marketing Fundamentals

Marketing in a Digital World
University of Illinois at Urbana-Champaign via Coursera
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
★★★★★ (165 ratings)

Introduction to Marketing
University of Pennsylvania via Coursera
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
★★★★☆ (56 ratings)

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School via Coursera
Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You’ll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions.
★★★★★ (2 ratings)

Digital Product Management: Modern Fundamentals
University of Virginia via Coursera
This course is ideal for current product or general managers interested in today’s modern product management methods.
★★★★★ (1 rating)

Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign via Coursera
This course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
★★★★★ (2 ratings)

Digital Media and Marketing Principles
University of Illinois at Urbana-Champaign via Coursera
Learn about the impacts of digital technologies on marketing communication strategies and practices. Learn to strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
★★★★☆ (6 ratings)

Digital Branding and Engagement
Curtin University via edX
Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.
★★★☆☆ (12 ratings)

The Digital Economy: Success through Market Segmentation
The Open University via FutureLearn
Explore how and why market segmentation can be used to improve customer satisfaction and business performance.

Marketing Strategy for Entrepreneurs
EIT Digital via Coursera
The course begins with the art of cold calling and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion.

Digital Skills: Digital Marketing
Accenture via FutureLearn
Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.

Digital Transformation: Business Development and Marketing
KTH Royal Institute of Technology via edX
Learn how to evolve and market your product and services in a digitally transforming business landscape.

Online Marketing Strategies
Curtin University via edX
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

Marketing Analytics

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
University of Illinois at Urbana-Champaign via Coursera
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
★★★★☆ (24 ratings)

Foundations of marketing analytics
ESSEC Business School via Coursera
This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts.
★★★★★ (1 rating)

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
University of Illinois at Urbana-Champaign via Coursera
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
★★★★☆ (34 ratings)

Marketing Analytics: Marketing Measurement Strategy
University of California, Berkeley via edX
Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.
★★☆☆☆ (2 ratings)

Fundamentals of Digital Marketing, Social Media, and E-Commerce
University of Pennsylvania via edX
Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education.

Business Analytics and Digital Media
Indian School of Business via Coursera
The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.

Marketing Analytics
University of Virginia via Coursera
This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

Marketing Analytics: Competitive Analysis and Market Segmentation
University of California, Berkeley via edX
Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

Digital Media Analytics: Paid Media
Purdue University via FutureLearn
Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics.

Marketing Analytics: Data Tools and Techniques
University of Pennsylvania via edX
Learn how to measure, manage and analyze customer data to make effective marketing decisions.

Digital Media Analytics: Using ‘Listening Data’
Purdue University via FutureLearn
Explore different social listening tools and discover advanced social media analytics.

Digital Media Analytics: Earned Media
Purdue University via FutureLearn
Learn about the importance of earned media and how to evaluate it so you can understand how to improve your online presence.

Social Media Marketing

Introduction to Social Media Analytics
Emory University via Coursera
This course exposes learners to the analytic methods that can be used to convert social media data to marketing insights.
★★★★★ (1 rating)

The Business of Social
Northwestern University via Coursera
You will learn how to transform your organization’s social marketing from an untracked investment to an integral part of your company’s marketing strategy.
★★★★★ (1 rating)

What is Social?
Northwestern University via Coursera
This hands on, “how to” program won’t just tell you how to grow your professional persona using social – you will actually do it!
★★★★☆ (13 ratings)

Social Media Analytics: Using Data to Understand Public Conversations
Queensland University of Technology via FutureLearn
How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?
★★★★☆ (2 ratings)

Social Media Data Analytics
Rutgers University via Coursera
After taking this course, you will be able to utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr; process the collected data; and use different tools for collecting, analyzing, and exploring social media data for research and development purposes.
★★☆☆☆ (1 rating)

Ethical Social Media
The University of Sydney via Coursera
Build your practical skills by developing your professional social media profile, defining your audience, building your social media influence and understanding how to interpret data analytics to “listen” and communicate well.
★☆☆☆☆ (1 rating)

Writing for Social Media
University of California, Berkeley via edX
This course provides a framework for writing for social media by focusing on purpose, content and audiences, helping you be more effective at using these powerful platforms to deliver your messages.

Digital Skills: Social Media
Accenture via FutureLearn
Learn how to use social media for business, from creating a social media presence to measuring success.
★★★☆☆ (2 ratings)

Strategic Social Media Marketing
Boston University via edX
Learn how to drive social media engagement by linking strategy and tactics and measuring results.
★★★★☆ (6 ratings)

Reputation Management in a Digital World
Curtin University via edX
Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.

Search Engine Optimization


Introduction to Search Engine Optimization
University of California, Davis via Coursera
Learn how search engines work, how the SEO landscape has changed and what you can expect in the future. Discover how to position yourself for a successful career in SEO should this subject prove interesting to you.
★★★★☆ (4 ratings)

Search Engine Optimization Fundamentals
University of California, Davis via Coursera
Gain an understanding of search engine algorithms and how they affect organic search results and websites.  You’ll learn the key elements for creating an effective SEO strategy and identify opportunities to improve a website’s search optimization.

Advanced Search Engine Optimization Strategies
University of California, Davis via Coursera
Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

Advanced Content and Social Tactics to Optimize SEO
University of California, Davis via Coursera
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Optimizing a Website for Search
University of California, Davis via Coursera
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations.

Content Marketing

Viral Marketing and How to Craft Contagious Content
University of Pennsylvania via Coursera
Learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.
★★★★☆ (16 ratings)

Brand & Content Marketing 
IE Business School via Coursera
Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience’s attention.

The Strategy of Content Marketing
University of California, Davis via Coursera
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.

Content Strategy for Professionals: Managing Content
Northwestern University via Coursera
In this course you will dive into Content Strategy by learning some great options for managing your important content once it’s been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you’ll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you’ll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.

Content Strategy for Professionals: Expanding Your Content’s Reach
Northwestern University via Coursera
Learn actionable ways to grow internal and external audiences. Deepen your understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content’s impact and reach.

Digital Marketing en Español

Marketing Digital: Content & Community Manager
Galileo University via edX
Aprende a crear estrategias de marketing de contenidos y domina Facebook, Instagram, YouTube, Twitter y más. Mide KPIs y obtén resultados.
★★★★☆ (24 ratings)

Facebook Ads: Cómo utilizar el poder de la publicidad en Facebook
Galileo University via edX
Aprende a crear campañas publicitarias exitosas. Accede a tutoriales paso a paso de Audience Insights, Píxel de Facebook, A/B Testing y más.
★★★★★ (3 ratings)

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más
IE Business School via Coursera
A través de este curso aprenderá a enfrentar los mayores retos a la hora de planificar y evaluar las estrategias y ejecuciones de comunicaciones de marketing. Tendrá las habilidades para combinar las teorías y modelos con información práctica y así tomar mejores decisiones de comunicaciones de marketing.

Email marketing: diseño y gestión de campañas
Galileo University via edX
¿Sabías que crear secuencias automatizadas de email marketing puede incrementar tu porcentaje de conversión en un 50%? Aprende a crear campañas de email marketing exitosas que incrementen tus ventas y generen relaciones a largo plazo con tu audiencia.

Google Ads: publicidad efectiva
Galileo University via edX
Haz que tus clientes potenciales te encuentren en la web mientras buscan lo que ofreces en Google. Aprende a crear campañas publicitarias digitales exitosas, desarrollando anuncios en la red de búsqueda y de display de Google, así como en Youtube.

Industry Specific

Managing Marketing in the Hospitality and Tourism Industry
Hong Kong Polytechnic University via edX
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

Social Media in Healthcare: Opportunities and Challenges
Taipei Medical University via FutureLearn
Understand how social media is used in healthcare, to improve communication and information sharing, with this free online course.

    Comments 2

    1. Avatar

      David Hayden

      None of these moocs are free ….

      Reply
      • Avatar

        Ivan

        You can audit them for free. Of course you can’t get a free certificate.

        Reply

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