Are you a marketing professional looking to expand your repertoire with cutting edge digital marketing techniques? Or are you a recent college grad trying to break into the highly competitive marketing world? Perhaps you’re an entrepreneur seeking to spread the word about your new startup. Whatever your situation, you know that these days, digital marketing is the name of the game.
Cutting through the noise with effective marketing has never been harder. But learning to be a digitally savvy marketer has never been easier, thanks to the wealth of online courses on the subject (many of them free). With new channels and strategies emerging on what seems like a daily basis, it is increasingly important for marketing professionals to keep up with the latest and greatest.
These courses have been created by top universities from around the world. They will take you to the top of your game, covering everything from digital brand management to social media strategy, to marketing analytics, to creating viral content, and everything in between.
Note: While many of these courses do involve fees, all of them can be audited for free, either in full or in part. If you’re new to MOOCs, you can learn more about them in Class Central’s Beginners’ Guide to Massive Open Online Courses.
Marketing in a Digital World University of Illinois at Urbana-Champaign via Coursera
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
★★★★★ (165 ratings)
Introduction to Marketing University of Pennsylvania via Coursera
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
★★★★☆ (56 ratings)
Digital Media and Marketing Strategies University of Illinois at Urbana-Champaign via Coursera
This course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
★★★★★ (2 ratings)
Digital Media and Marketing Principles University of Illinois at Urbana-Champaign via Coursera
Learn about the impacts of digital technologies on marketing communication strategies and practices. Learn to strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
★★★★☆ (6 ratings)
Digital Branding and Engagement Curtin University via edX
Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.
★★★☆☆ (12 ratings)
Marketing Strategy for Entrepreneurs EIT Digital via Coursera
The course begins with the art of cold calling and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion.
Digital Skills: Digital Marketing Accenture via FutureLearn
Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.
Foundations of marketing analytics ESSEC Business School via Coursera
This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts.
★★★★★ (1 rating)
Business Analytics and Digital Media Indian School of Business via Coursera
The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.
Marketing Analytics University of Virginia via Coursera
This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
The Business of Social Northwestern University via Coursera
You will learn how to transform your organization’s social marketing from an untracked investment to an integral part of your company’s marketing strategy.
★★★★★ (1 rating)
What is Social? Northwestern University via Coursera
This hands on, “how to” program won’t just tell you how to grow your professional persona using social – you will actually do it!
★★★★☆ (13 ratings)
Social Media Data Analytics Rutgers University via Coursera
After taking this course, you will be able to utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr; process the collected data; and use different tools for collecting, analyzing, and exploring social media data for research and development purposes.
★★☆☆☆ (1 rating)
Ethical Social Media The University of Sydney via Coursera
Build your practical skills by developing your professional social media profile, defining your audience, building your social media influence and understanding how to interpret data analytics to “listen” and communicate well.
★☆☆☆☆ (1 rating)
Writing for Social Media University of California, Berkeley via edX
This course provides a framework for writing for social media by focusing on purpose, content and audiences, helping you be more effective at using these powerful platforms to deliver your messages.
Introduction to Search Engine Optimization University of California, Davis via Coursera
Learn how search engines work, how the SEO landscape has changed and what you can expect in the future. Discover how to position yourself for a successful career in SEO should this subject prove interesting to you.
★★★★☆ (4 ratings)
Search Engine Optimization Fundamentals University of California, Davis via Coursera
Gain an understanding of search engine algorithms and how they affect organic search results and websites. You’ll learn the key elements for creating an effective SEO strategy and identify opportunities to improve a website’s search optimization.
Advanced Search Engine Optimization Strategies University of California, Davis via Coursera
Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Advanced Content and Social Tactics to Optimize SEO University of California, Davis via Coursera
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Optimizing a Website for Search University of California, Davis via Coursera
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations.
Brand & Content Marketing IE Business School via Coursera
Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience’s attention.
The Strategy of Content Marketing University of California, Davis via Coursera
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.
Content Strategy for Professionals: Managing Content Northwestern University via Coursera
In this course you will dive into Content Strategy by learning some great options for managing your important content once it’s been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you’ll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you’ll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
Content Strategy for Professionals: Expanding Your Content’s Reach Northwestern University via Coursera
Learn actionable ways to grow internal and external audiences. Deepen your understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content’s impact and reach.
Email marketing: diseño y gestión de campañas Galileo University via edX
¿Sabías que crear secuencias automatizadas de email marketing puede incrementar tu porcentaje de conversión en un 50%? Aprende a crear campañas de email marketing exitosas que incrementen tus ventas y generen relaciones a largo plazo con tu audiencia.
Google Ads: publicidad efectiva Galileo University via edX
Haz que tus clientes potenciales te encuentren en la web mientras buscan lo que ofreces en Google. Aprende a crear campañas publicitarias digitales exitosas, desarrollando anuncios en la red de búsqueda y de display de Google, así como en Youtube.
I got into MOOCs when I started a project to replicate a traditional MBA using free online courses. My blog at NoPayMBA.com resulted in a book called Don't Pay For Your MBA. I joined the team at Class Central in 2017.