Customer Lifetime Value Courses and Certifications

Customer Acquisition Cost and Customer Lifetime Value

212 ratings at Udemy

Step-by-step guide to calculate customer acquisition cost and lifetime value with real business examples, and more!

• Udemy
• 2 hours 34 minutes
• On-Demand
• Paid Course

Maximize Customer Value to Offer More Value Online

82 ratings at Udemy

Learn how to effectively maximize customer value : a comprehensive approach to marketing for maximum conversion rates

• Udemy
• 2 hours 19 minutes
• On-Demand
• Paid Course

State Bank of India

Customer Lifetime Value for Financial Services

Explore Customer Lifetime Value in financial services, from core concepts to strategies for optimization. Learn to analyze customer behavior, improve retention, and leverage CLV analytics for business growth.

• edX
• 10 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

Marketing Analytics

12 reviews

Measure, manage, and analyze marketing performance to maximize effectiveness and ROI. Learn to evaluate brand assets, customer lifetime value, and design experiments for data-driven decision-making.

• Coursera
• 16 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

Customer Relationship Management

8 reviews

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.

• edX
• 6 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

Customer Value, Acquisition, and Retention

Master strategies for leveraging customer data to build lasting relationships, optimize marketing investments, and maximize customer lifetime value through proven acquisition and retention models.

• Coursera
• 4 hours 55 minutes
• On-Demand
• Free Online Course (Audit)

Selecting the Right Customer & Channel

Master customer acquisition strategies and channel management for B2B and B2C markets while learning to analyze costs, evaluate marketing channels, and leverage analytics for stronger business relationships.

• Coursera
• 4 hours 9 minutes
• On-Demand
• Free Online Course (Audit)

University of Virginia;  BCG

Cost and Economics in Pricing Strategy

668 ratings at Coursera

Explore economic factors in pricing, including cost-based approaches, price discrimination, elasticities, and channel pricing. Learn practical models and methods to maximize profits through strategic pricing decisions.

• Coursera
• 12 hours 7 minutes
• On-Demand
• Free Online Course (Audit)

Business Fundamentals: Marketing Strategy

10887 ratings at Udemy

Marketing Strategy Fundamentals: The Art Of Selling Your Products Through Superb Marketing Efforts

• Udemy
• 2 hours 5 minutes
• On-Demand
• Paid Course

Business Plan And Business Model For A 7-FIGURE Business

2852 ratings at Udemy

Business plan template and business plan examples: Create a top business model and business plan for your business ideas

• Udemy
• 8 hours 46 minutes
• On-Demand
• Paid Course

Machine Learning for Marketing Analytics in R

In this course you'll learn how to use data science for several common marketing tasks.

• DataCamp
• 4 hours
• On-Demand
• Free Trial Available

Machine Learning for Marketing in Python

From customer lifetime value, predicting churn to segmentation - learn and implement Machine Learning use cases for Marketing in Python.

• DataCamp
• 4 hours
• On-Demand
• Free Trial Available

Churn, CLV, MRR, CAC, NPS... - 20 SaaS metrics you must know

856 ratings at Udemy

Master the most common Key Performance Indicators (KPIs) of the SaaS industry

• Udemy
• 1 hour 17 minutes
• On-Demand
• Paid Course

Marketing Analytics: Customer Value and Promotion Strategy

815 ratings at Udemy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability

• Udemy
• 1 hour 29 minutes
• On-Demand
• Paid Course

E-commerce for Management Consultants & Business Analysts

330 ratings at Udemy

A practical guide on how to model, analyze and improve e-commerce businesses

• Udemy
• 3 hours 55 minutes
• On-Demand
• Paid Course