Market Segmentation Courses and Certifications

TECEP Advertising: Study Guide & Test Prep

Comprehensive guide for TECEP Advertising exam, covering key concepts, strategies, and practical applications in marketing communication through engaging video and text lessons.

• Study.com
• 14 hours
• On-Demand
• Paid Course

IE Business School

The "Who" of the Marketing Strategy:Segmentation & Targeting

Dive into strategic marketing, learning to understand markets, meet consumer needs, craft clear strategies, and drive profitability. Gain skills to define and implement effective marketing approaches.

• Coursera
• 58 minutes
• On-Demand
• Free Online Course (Audit)

Segmentation for Management Consultants & Business Analysts

114 ratings at Udemy

A practical guide on how to analyze segments of customers during consulting projects

• Udemy
• 4 hours 14 minutes
• On-Demand
• Paid Course

NPTEL-NOC IITM

Segmentation Deep Dive: Product and Market Segmentation Strategies

Explore methodological approaches to product and market segmentation, including quantitative techniques, matrix construction, and assessment strategies for effective market positioning.

• YouTube
• 52 minutes
• On-Demand
• Free Video

NPTEL-NOC IITM

Customer Typologies

Explore customer typologies through demographics, geography, behavior, culture, and psychography, and understand strategic customer relationships in digital ecosystems.

• YouTube
• 47 minutes
• On-Demand
• Free Video

NPTEL-NOC IITM

Market and Product Segmentation

Explore market segmentation strategies across income levels, using descriptors and models to effectively target business customers and localize global brands.

• YouTube
• 46 minutes
• On-Demand
• Free Video

Entrepreneurship 1: Developing the Opportunity

7 reviews

Explore entrepreneurship fundamentals, from identifying opportunities to developing prototypes. Learn to assess ideas, understand market needs, and refine your pitch for a successful business venture.

• Coursera
• 10 hours 53 minutes
• On-Demand
• Free Online Course (Audit)

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

11 reviews

Explore customer buying processes, market segmentation, and competitive analysis to develop a compelling Customer Value Proposition and pricing strategy for business growth.

• Coursera
• 4 hours 33 minutes
• On-Demand
• Free Online Course (Audit)

Innovation for Entrepreneurs: From Idea to Marketplace

8 reviews

Develop strategies to bring innovations to market, from idea generation to commercialization. Learn key indicators, critical steps, and valuable strategies for entrepreneurs to establish competitive advantage.

• Coursera
• 11 hours
• On-Demand
• Free Online Course (Audit)

Stanford Webinar - Winning Strategies to Beat Low Cost Competitors

2 reviews

In this webinar, we will introduce a simple conceptual framework to help executives and managers think about the possible ways their companies can respond to the low cost challenge.

• YouTube
• 48 minutes
• On-Demand
• Free Online Course

Supply Chain Management: A Decision-Making Framework

6 reviews

Learn how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of your company.

• edX
• 10 weeks, 6-8 hours a week
• On-Demand
• Free Online Course (Audit)

Quantitative Marketing Research

10 ratings at edX

Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.

• edX
• 5 weeks, 3-4 hours a week
• On-Demand
• Free Online Course (Audit)

Disciplined Approach to Social Entrepreneurship

Social entrepreneurs transform societies across the world. Further your passion for social change by gaining the relevant knowledge and tools to build a strong, sustainable business entity committed to social innovation.

• edX
• 7 weeks, 3-4 hours a week
• On-Demand
• Free Online Course (Audit)

University of Cape Town

Leveraging Customer Insights and Data

Navigate market metrics, and perform effective and ethical research in this course from the University of Cape Town.

• edX
• 4 weeks, 2-4 hours a week
• On-Demand
• Free Online Course (Audit)

Sustainable Business Models: Guidance for Future Farmers

In this course of 5 modules, our team of experts from both academic and non-academic institutes will introduce you to strategic planning for farming businesses of the 21st century. At the end of the course, you will be able to create and refine a Busines…

• edX
• 6 weeks, 4-6 hours a week
• On-Demand
• Free Online Course (Audit)