IE Business School Courses

Intelligence Tools for the Digital Age

623 ratings at Coursera

Learn to navigate the digital age with IE Business School's 4-week course. Gain a cognitive edge with intelligence analysis skills, understand digital risks and opportunities, and adopt an analyst's mindset.

• Coursera
• 8 hours 11 minutes
• On-Demand
• Free Online Course (Audit)

Aprendiendo a Aprender

586 ratings at Coursera

Master complex topics and lifelong learning skills with IE Business School's 4-week course. Learn about brain function, memory, procrastination, and unlock your full potential.

• Coursera
• 13 hours 6 minutes
• On-Demand
• Free Online Course (Audit)

Branding and Customer Experience

469 ratings at Coursera

Explore the intersection of branding and customer experience in this 5-week course from IE Business School. Learn to align activities and measure impacts across departments using a unique framework.

• Coursera
• 11 hours 10 minutes
• On-Demand
• Free Online Course (Audit)

Analizando las Políticas Económicas

447 ratings at Coursera

Explore economic policies and their impact on nations with IE Business School's 6-week course. Gain insights into fiscal and monetary policies, debt, deficit, and structural reforms.

• Coursera
• 13 hours
• On-Demand
• Free Online Course (Audit)

The Marketing Plan

428 ratings at Coursera

Learn to create a marketing plan for your product or service with IE Business School's 4-week course. Guided by a seasoned professor, you'll map crucial stages and engage with industry experts.

• Coursera
• 16 hours 40 minutes
• On-Demand
• Free Online Course (Audit)

Gestión del canal de distribución y retailing

419 ratings at Coursera

Learn to manage distribution channels and retailing strategies with IE Business School's 4-week course. Gain insights from industry experts and real-life examples to boost your company's performance.

• Coursera
• 7 hours 43 minutes
• On-Demand
• Free Online Course (Audit)

Estrategia de precios

358 ratings at Coursera

Learn and practice pricing strategies with IE Business School's 4-week course. Understand key concepts like price psychology, price discrimination, and optimal pricing. Apply these strategies in your professional life.

• Coursera
• 11 hours 18 minutes
• On-Demand
• Free Online Course (Audit)

Fundamentos del marketing mix

281 ratings at Coursera

Explore the 4Ps of marketing (product, price, promotion, place) with IE Business School's 4-week course. Learn strategic product management, pricing strategies, promotional activities, and distribution.

• Coursera
• 8 hours 14 minutes
• On-Demand
• Free Online Course (Audit)

Storytelling in Branding and Content Marketing

273 ratings at Coursera

Learn to produce memorable content through storytelling with IE Business School's 5-week course. Gain insights into branded content, quality journalism, and brand entertainment.

• Coursera
• 13 hours 15 minutes
• On-Demand
• Free Online Course (Audit)

Posicionamiento: La base del éxito en la estrategia de marketing

269 ratings at Coursera

Learn the fundamentals of product positioning and marketing strategy in a 4-week course from IE Business School. Gain practical tools and insights into market trends.

• Coursera
• 8 hours 31 minutes
• On-Demand
• Free Online Course (Audit)

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

244 ratings at Coursera

Learn to create high-impact brand campaigns with IE Business School's 5-week course. Develop a simple process for assessing client needs and crafting creative solutions.

• Coursera
• 9 hours 16 minutes
• On-Demand
• Free Online Course (Audit)

Legal Tech & Startups

229 ratings at Coursera

Explore the impact of technology on the legal sector with IE Business School's 4-week course. Learn key market trends and gain practical tools for starting an online business.

• Coursera
• 13 hours 9 minutes
• On-Demand
• Free Online Course (Audit)

Why Scale a Startup?

Learn to scale your startup with IE Business School's 4-week course. Gain insights from successful companies, differentiate between growth and scaling, and build a robust business.

• Coursera
• 8 hours 18 minutes
• On-Demand
• Free Online Course (Audit)

Business Opportunities and Risks in a Globalized Economy

160 ratings at Coursera

This course is designed to help an investor, businessperson or economist approach macroeconomic, institutional and international data and derive information from the indicators that point to the types of opportunities and risks that they present.

• Coursera
• 11 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

El plan de marketing

149 ratings at Coursera

Learn to define and implement marketing strategies with IE Business School's 4-week course. Gain practical skills in marketing management and strategy design.

• Coursera
• 8 hours 54 minutes
• On-Demand
• Free Online Course (Audit)