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IE Business School is a top-ranked international business school located in Madrid. It offers undergraduate, master's, MBA, specialised executive and doctoral programs, as well as open enrollment courses and custom programs for corporate clients.
Learn to plan and evaluate marketing communications strategies with IE Business School's 4-week course. Gain practical knowledge on brand loyalty, budgeting, advertising design, and digital marketing.
Learn to develop effective brand and product strategies with IE Business School's 4-week course. Gain insights on product lifecycle, competitor analysis, brand equity, and more.
Learn how governments influence economies through policy. Analyze national debts, fiscal & monetary policies, and anticipate their impact. IE Business School.
Learn and apply key pricing strategies with IE Business School's 4-week course. Understand pricing psychology, price discrimination, and optimal pricing to enhance your firm's profitability.
A 4-week course by IE Business School, focusing on market research and consumer behavior. Learn to design research plans, analyze data, understand consumer decision-making, and apply findings.
Learn key strategies in channel management and retailing from IE Business School. This 4-week course covers distribution plans, go-to-market policy, e-commerce, and global retail management.
Learn to bring your product to market with IE Business School's 4-week course. Gain insights into the 4 P's of marketing: Product, Pricing, Place, and Promotion.
Explore globalization's impact on economic perspectives with IE Business School's 5-week course. Learn about exchange rates, trade, balance of payments, and immigration trends.
Explore the mind of an architect with IE Business School's 4-week course. Learn design inspiration, technical aspects of architecture, and create a scaled site model.
Learn the core of marketing strategy, positioning, in a 4-week course by IE Business School. Gain practical skills, understand market trends, and determine your product's position and target segment.
Learn to empower brands creatively with IE Business School's 5-week course. Explore brand building, consumer segmentation, positioning, and develop real brand houses under Dr. Maria Eizaguirre.
Learn key concepts of brand and product strategy, including product lifecycle and demand estimation, with IE Business School's 4-week course. Develop a strategy that generates both quick gains and long-term value.
Learn market research and consumer behavior techniques with IE Business School's 4-week course. Gain skills in data analysis, decision-making, and customer-centric marketing.
Learn key marketing communication strategies with IE Business School's 4-week course. Gain practical insights to create valuable brands and win consumers.
Learn to navigate the digital age with IE Business School's 4-week course. Gain a cognitive edge with intelligence analysis skills, understand digital risks and opportunities, and adopt an analyst's mindset.
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