IE Business School Courses

Critical Perspectives on Management

32 reviews

This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the societ…

• Coursera
• 17 hours worth of material, 6 weeks long
• 12th Dec, 2022
• Free Online Course (Audit)

• Best of All Time

Brand and Product Management

5 reviews

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both…

• Coursera
• 14 hours worth of material, 4 weeks long
• 12th Dec, 2022
• Free Online Course (Audit)

Understanding economic policymaking

5 reviews

This is the first of the three courses part of the Globalization, Economic Growth and Stability Specialization. This course will employ a non-technical approach to analyze how governments use policy to influence a country's economy. Upon completing the c…

• Coursera
• 16 hours worth of material, 7 weeks long
• 12th Dec, 2022
• Free Online Course (Audit)

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

2159 ratings at Coursera

Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better mar…

• Coursera
• 11 hours worth of material, 4 weeks long
• 5th Dec, 2022
• Free Online Course (Audit)

Pricing Strategy

944 ratings at Coursera

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value,…

• Coursera
• 14 hours worth of material, 4 weeks long
• 12th Dec, 2022
• Free Online Course (Audit)

Marketing Mix Fundamentals

957 ratings at Coursera

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promot…

• Coursera
• 9-10 hours worth of material, 4 weeks long
• 5th Dec, 2022
• Free Online Course (Audit)

Channel Management and Retailing

1039 ratings at Coursera

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans…

• Coursera
• 9-10 hours worth of material, 4 weeks long
• 12th Dec, 2022
• Free Online Course (Audit)

Market Research and Consumer Behavior

4469 ratings at Coursera

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques…

• Coursera
• 6-7 hours worth of material, 4 weeks long
• 12th Dec, 2022
• Free Online Course (Audit)

Trade, Immigration and Exchange Rates in a Globalized World

257 ratings at Coursera

This is the second of the three courses part of the Globalization, Economic Growth and Stability Specialization. This course will focus on facets of globalization that affect a country´s economic perspectives and decisions. Globalization has recently bee…

• Coursera
• 12 hours worth of material, 5 weeks long
• 12th Dec, 2022
• Free Online Course (Audit)

Making Architecture

1218 ratings at Coursera

Making architecture offers a unique insight into the mind and work of an Architect, starting with the basics of the profession and culminating with the production of a scaled site model. The course should act as ideal preparation for those interested in…

• Coursera
• 14 hours worth of material, 4 weeks long
• 12th Dec, 2022
• Free Online Course (Audit)

Positioning: What you need for a successful Marketing Strategy

866 ratings at Coursera

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments…

• Coursera
• 11 hours worth of material, 4 weeks long
• 5th Dec, 2022
• Free Online Course (Audit)

Gestión de marca y producto

693 ratings at Coursera

Luego de tomar este curso será capaz de identificar la información crítica que se necesita para desarrollar estrategias de marca y de producto que logren resultados inmediatos y también generen valor en el largo plazo. Estará en capacidad de crear un pla…

• Coursera
• 12 hours worth of material, 4 weeks long
• 5th Dec, 2022
• Free Online Course (Audit)

Investigación de mercados y comportamiento del consumidor

662 ratings at Coursera

El primer curso de este especialización consta de dos bloques que te proveerán de los conocimientos necesarios para comenzar tu trayectoria en Marketing. Aprende las herramientas y técnicas para convertir una decisión en una investigación real, esto lo…

• Coursera
• 6-7 hours worth of material, 4 weeks long
• 5th Dec, 2022
• Free Online Course (Audit)

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

658 ratings at Coursera

¿Qué tanto conoce las campañas de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y aprovéchelo para dar un impulso a su producto o servicio. A través de este curso aprenderá a enfrentar los mayores retos…

• Coursera
• 8-9 hours worth of material, 4 weeks long
• 12th Dec, 2022
• Free Online Course (Audit)

Brand Identity and Strategy

657 ratings at Coursera

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build…

• Coursera
• 14 hours worth of material, 5 weeks long
• 12th Dec, 2022
• Free Online Course (Audit)