IE Business School Courses

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

5 reviews

Learn to plan and evaluate marketing communications strategies with IE Business School's 4-week course. Gain practical knowledge on brand loyalty, budgeting, advertising design, and digital marketing.

• Coursera
• 11 hours
• On-Demand
• Free Online Course (Audit)

Brand and Product Management

5 reviews

Learn to develop effective brand and product strategies with IE Business School's 4-week course. Gain insights on product lifecycle, competitor analysis, brand equity, and more.

• Coursera
• 14 hours
• On-Demand
• Free Online Course (Audit)

Understanding economic policymaking

5 reviews

Learn how governments influence economies through policy. Analyze national debts, fiscal & monetary policies, and anticipate their impact. IE Business School.

• Coursera
• 17 hours
• On-Demand
• Free Online Course (Audit)

Pricing Strategy

973 ratings at Coursera

Learn and apply key pricing strategies with IE Business School's 4-week course. Understand pricing psychology, price discrimination, and optimal pricing to enhance your firm's profitability.

• Coursera
• 14 hours
• On-Demand
• Free Online Course (Audit)

Market Research and Consumer Behavior

4605 ratings at Coursera

A 4-week course by IE Business School, focusing on market research and consumer behavior. Learn to design research plans, analyze data, understand consumer decision-making, and apply findings.

• Coursera
• 6-7 hours
• On-Demand
• Free Online Course (Audit)

Channel Management and Retailing

1070 ratings at Coursera

Learn key strategies in channel management and retailing from IE Business School. This 4-week course covers distribution plans, go-to-market policy, e-commerce, and global retail management.

• Coursera
• 10 hours
• On-Demand
• Free Online Course (Audit)

Marketing Mix Fundamentals

1013 ratings at Coursera

Learn to bring your product to market with IE Business School's 4-week course. Gain insights into the 4 P's of marketing: Product, Pricing, Place, and Promotion.

• Coursera
• 9-10 hours
• On-Demand
• Free Online Course (Audit)

Trade, Immigration and Exchange Rates in a Globalized World

267 ratings at Coursera

Explore globalization's impact on economic perspectives with IE Business School's 5-week course. Learn about exchange rates, trade, balance of payments, and immigration trends.

• Coursera
• 12 hours
• On-Demand
• Free Online Course (Audit)

Making Architecture

1287 ratings at Coursera

Explore the mind of an architect with IE Business School's 4-week course. Learn design inspiration, technical aspects of architecture, and create a scaled site model.

• Coursera
• 14 hours
• On-Demand
• Free Online Course (Audit)

Positioning: What you need for a successful Marketing Strategy

894 ratings at Coursera

Learn the core of marketing strategy, positioning, in a 4-week course by IE Business School. Gain practical skills, understand market trends, and determine your product's position and target segment.

• Coursera
• 10 hours
• On-Demand
• Free Online Course (Audit)

Brand Identity and Strategy

740 ratings at Coursera

Learn to empower brands creatively with IE Business School's 5-week course. Explore brand building, consumer segmentation, positioning, and develop real brand houses under Dr. Maria Eizaguirre.

• Coursera
• 16 hours
• On-Demand
• Free Online Course (Audit)

Gestión de marca y producto

706 ratings at Coursera

Learn key concepts of brand and product strategy, including product lifecycle and demand estimation, with IE Business School's 4-week course. Develop a strategy that generates both quick gains and long-term value.

• Coursera
• 12 hours
• On-Demand
• Free Online Course (Audit)

Investigación de mercados y comportamiento del consumidor

682 ratings at Coursera

Learn market research and consumer behavior techniques with IE Business School's 4-week course. Gain skills in data analysis, decision-making, and customer-centric marketing.

• Coursera
• 6-7 hours
• On-Demand
• Free Online Course (Audit)

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

678 ratings at Coursera

Learn key marketing communication strategies with IE Business School's 4-week course. Gain practical insights to create valuable brands and win consumers.

• Coursera
• 8-9 hours
• On-Demand
• Free Online Course (Audit)

Intelligence Tools for the Digital Age

607 ratings at Coursera

Learn to navigate the digital age with IE Business School's 4-week course. Gain a cognitive edge with intelligence analysis skills, understand digital risks and opportunities, and adopt an analyst's mindset.

• Coursera
• 8-9 hours
• On-Demand
• Free Online Course (Audit)