Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

IE Business School

Pricing Strategy

IE Business School via Coursera


Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.

Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life.

After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm.

Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product.

Taught by

Martin Boehm


4.5 rating, based on 2 Class Central reviews

Start your review of Pricing Strategy

  • Sagar Ladhwani

    Sagar Ladhwani completed this course, spending 4 hours a week on it and found the course difficulty to be easy.

    The course is really nice for anyone who is new to Pricing strategy. Although the videos are pretty elementary but the reading material provided is quite enriching. I'd recommend this to anyone who wants to understand Pricing strategy from scratch.

    For summarized course details and experience, refer this:
  • Anonymous

    Anonymous is taking this course right now.

    This course is amazing and the professor is really brilliant, he explained every concept in detail unlike other courses where professors read out loud from a book, this professor explains everything in detail. He is really amazing

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.