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University of Virginia

Pricing Strategy Optimization

University of Virginia via Coursera Specialization


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In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.


Course 1: Cost and Economics in Pricing Strategy
- How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to ... Enroll for free.

Course 2: Customer Value in Pricing Strategy
- The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your ... Enroll for free.

Course 3: Market and Competition in Pricing Strategy
- If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you ... Enroll for free.

Course 4: Pricing Strategy in Practice
- In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement ... Enroll for free.


Taught by

Jean Manuel Izaret, Ronald T. Wilcox and Thomas Kohler


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