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Best of All-Time Online Course

Digital Marketing

UGC , Panjab University Chandigarh and CEC via Swayam


India has witnessed an exponential growth in the internet and mobile phones users during the recent decade. It has opened a wide range of communication tools for the individuals and organizations. Today, the communication through online platforms has become a key element of Integrated Marketing Communication strategy and changed the way how organizations communicate with their stakeholders. Organizations have started using internet and digital devices in their main marketing strategy in the form of digital marketing. Digital marketing is rapidly growing force in the present marketing domain and is set be the future of marketing. It has resulted in numerous opportunities and avenues for advertising and marketing both in domestic and international business environment.Therefore, there is a need to understand the fundamentals of Digital Marketing and to inculcate the skills of digital marketing among students. In this background, a course on Digital Marketing has been designed which aims to build conceptual foundation of digital marketing and to develop the students’ skills to plan, implement and monitor digital marketing campaigns in globalized environment. The target audience of this course is primarily students pursing MBA and other management related courses. However, anyone who wants to leverage the power of digital marketing in his business or profession may join this course.Prerequisites of the course are ; Basic Knowledge of internet and internet browsing Experimental and Analytical mindset , No Hardcore technical knowledge required to pursue this course.


Checkout Learners’ Experience ( What they say about this course!!!) : CLICK HERE



Week 11:Introduction to Digital Marketing and its Significance 2: Traditional Marketing Vs Digital Marketing 3:Digital Marketing ProcessWeek 24:Website Planning and Development : Types of websites 5:Website Planning and Development : KeywordsWeek 36:Understanding Domain and Webhosting 7:Building Website/Blog using CMS WordPress 8:Using WordPress Plug-insWeek 49:Introduction to Search Engine Optimization 10:Keyword P lanner Tools 11:On Page SEO Techniques-Indexing and Key Word PlacementWeek 512:On Page SEO Techniques- Content Optimization 13:On Page SEO : Yoast SEO Plug-in 14:Off –Page SEO TechniquesWeek 615:Email Marketing- Introduction and Significance 16:Designing e-mail marketing campaigns using Mail ChimpWeek 717:Building E-mail List and Signup Forms 18:Email Marketing Strategy and Monitoring 19:Email –AutomizationWeek 820:Pay Per Click Advertising: Introduction21:Pay Per Click Advertising: Google Adword 22:Type s of Bidding strategiesWeek 923:Designing and Monitoring search campaigns 24:Designin g and Monitoring Display campaignsWeek 1025:Designing and Monitoring Video campaigns 26:Designin g and Monitoring Universal App CampaignsWeek 1127:Google Analytics : Introduction and Significance 28:Google Analytics Interface and Setup 29:Understanding Goals and ConversionsWeek 1230:Monitoring Traffic Behavior and preparing Reports 31:Social Media Marketing : Introduction and Significance 32:Facebook Marketing : Introduction Types of Various Ad FormatsWeek 1333:Setting up Facebook Advertising Account 34:Under standing Facebook Audience and its Types 35:Designing Facebook Advertising CampaignsWeek 1436:Working with Facebook Pixel 37:Twitter Marketing: Basics 38:Designing Twitter Advertising CampaignsWeek 1539:Introduction to LinkedIn Marketing 40:Developing digital marketing strategy in Integration form

Taught by

Dr.Tejinderpal Singh

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4.8 rating, based on 178 reviews

Start your review of Digital Marketing

  • Anonymous

    Anonymous completed this course.

    Hi Sir, Good Afternoon !!! This is my third course from Swayam in a year. Second course in digital marketing through any platform( first digital marketing course I did from LinkedIn learning). I had subscribed two courses for Digital marking 1) Basic...
  • Anonymous

    Anonymous completed this course.

    It was a fantastic course. Dr Tejinderpal made it so simple & exciting. even a non technical man like me gained significantly from this course. The website preparation was a real challenge but his communication which was so simple, lucid and down to earth that i could do it successfully. That gave me immense confidence. His graded and non graded quiz forced us to study from time to time and that is why it was possible to answer the final exam properly.

    Being a person from academics , i could share some knowledge with the students . The students were also very happy to get additional & latest data and some of them also expressed their strong desire to do this course. All in all it was a fantastic experience.
  • Anonymous

    Anonymous completed this course.

    Course has been very useful for the one who wants to get into digital marketing. The learning flow, content, activities and videos was up to the mark. It would be better if below things could have been included in this in detail: - More detail insights...
  • Nikita
    Hi Sir, I came to know about Swayam when I was just scrolling my FB. There I got FB page of NPTEL offering courses online for free during lockdown. I visited website n downloaded app on the spot in my mobile. Earlier I registered for organic farming....
  • Anonymous

    Anonymous is taking this course right now.

    I am an Orthodontist by profession and started taking the course while scrolling through Swayam website. The digital marketing program really interested me and thus I enrolled in it. My experience with the course was fabulous. I got hooked onto it and took out time after my clinics to learn digital marketing. Every module seemed more interesting than the previous one. Dr Tejinderpal Singh is a great teacher and has taught the course in detail in all honesty. There is a facility for leaving questions as well during the course in case of doubt. A person has been assigned to clarify all the doubts of the students.
    I strongly recommend this course on digital marketing to all the new learners!!
  • Anonymous
    This indeed was one of the simplest and wonderfully explained course for Digital Marketing by Dr Tejinderpal Singh not only for beginners but also for the one who is very well versed with the subject. I thank Swayam for giving us such a Wonderful Learning...
  • Profile image for Brij Mohan Sharma
    Brij Mohan Sharma
    thankyou thankyou thankyou for this course sir. I loved this course and the way you teach sir is great. this course offers so much value. I always wanted to learn digital marketing but was not sure where to start. your teaching skills are so great and cover each and every topic in depth. I created my website and now have started blogging and applying the techniques. I am glad I met such a wonderful teacher and learn such a high paid skill without any fee. this is the last module and want to learn more and more from you sir. please be in contact with us through your youtube channel

    thankyou so much

    Brij Mohan Sharma [contact details detracted]

  • Anonymous

    Anonymous completed this course.

    Please upload videos and tests on time i.e. if week starts on monday then upload all video and test on monday itself.i missed 3 graded test because i went on to the next week and didnt have time to see the previous week, because of this untimely uploading of video and test i will get less marks in internal marks.Postive is short videos, try to keep videos of the length of 5-6 minutes for better attention time span. Overall a great course and thanks to Mr.Singh for a informative course.i have reduced one star as video and test were not uploaded on time. i have created my tourism blog and this course will be useful to convert it into a website in the future.
  • Anonymous
    The course is well structured, the lessons are simply yet wonderfully explained and the course material well developed. Moreover, the teacher was very responsive towards students' doubts and even the smallest issues related to websites.

    I was skeptical before joining this course as I feared how would I be able to learn digital marketing without any technical background. However, the course allayed my fears and surpassed my expectations. I was able to develop my own website and learn techniques of digital marketing. Being a MBA student, this course really helped to learn the practical aspects of digital marketing. I would totally recommend this course to everyone.
  • Anonymous

    Anonymous completed this course.

    The course is very well designed covering all the aspects of digital marketing. The resource person Dr. Singh has really in depth knowledge of the subject. His explanation made subject simple to make everyone understand the complicated subject like Digital Marketing.

    The hands on learning experience made subject interesting. I felt that other than quizzes the time given for other activities submission should have been longer , considering the busy schedule of full time faculty. I give 5 star rating for the course content, depth and for the knowledge of the faculty.
    But I felt I needed little more time for viewing content and submission of activity.
  • Anonymous

    Anonymous is taking this course right now.

    This is a very good course for the beginner who want to learn Digital marketing

    I want put my some points

    Course explained by Tejender sir was Excellent

    High level of Practical approach

    Good work as a mentor ( help every time when i need via phone or whats app)

    required some points to be added


    bulk marketing , and mobile marketing ( It was introduced in week 5 session ) but not updated in module

    required some case study


    Ravindra kumar

    Assistant professor In Computer application

    Dev Bhoomi group of institute Dehradun

  • Anonymous

    Anonymous completed this course.

    Respected Tejinder Sir,

    It's a good experience to be a part of this course. You are a brilliant teacher who makes difficult concepts, easy to understand with lots of examples and case studies.

    Course content - videos, quiz, activities and were too good. But Notes could have been more elaborative.

    Examination, question pattern and exam conduct management was good too.

    Thanks you so much sir. Thanks to SWAYAM too for developing this wonderful platform for the learners.

    Dr. SONIKA
    Assistant Professor
    MBA Department
    Govt. P.G. College, Una (H.P.)

  • Anonymous
    My experience in learning digital marketing is excellent. First of all the syllabus created by the course was in detail and easy to understand. Transcript of every video helped a lot to understand the course and great help to complete assignments. Although my final exams are still due I feel confident that I can take start my internship. My big thanks to my Mentor Prof. Tajinder Singh for creating such useful content for this Digital Marketing Course. And at in end, I would say without swayam it was not possible.

    Thank you Swayam

  • Vikas Sharma completed this course.

    I found course design, content and delivery process quiet impressive and meaningful, get timely vedio ,E- content, quiz etc.
    Explanation in video , voice clarity and flow propelled you to engage in course. I joined other course on Swayam also but I could complete only Dijital marketing, received regular mail regarding content uploading, exam sample questions, admit card download etc and after exam received this feedback form - all is going well structured ,a warm thank to Swayam and specially Dr. Tajender , thanks a lot.
  • Profile image for Srishti Jain
    Srishti Jain
    I really loved the way the course is structured and explained by Sir. The best part is the each video duration is not more 10 min. and division of each topic in subparts is done very wisely.

    I was a beginner in digital marketing and I used to struggle a lot to learn the concepts in YouTube and other platforms. Then I enroll to this course and after that I found everything in one platform.

    And this course really helped in understanding basics of each digital platform.

    Thankyou sir.
  • Aditya Gupta

    Aditya Gupta completed this course.

    The course is good.The information shared is good but it could be enhanced in from of study material provided.A glossary of technical words will enhanced the student understanding for the courses.The content should enhance by comparing it with Google Academy,Hootsuite, etc. The module should be releases early.So that student get time for revisions.A final mock questions bank of full courses should provided for practice for the exams.The advised more advance courses and career opportunities after completions .
  • Anonymous

    Anonymous completed this course.

    I had wonderful experience with Swayam Platform and i am fully satisfied with Digital marketing course, it included everything required for someone who has not from technical background.
    from Website developement to google ads and Seo .

    I would recommend this course to everyone who wants to learn Digital marketing basics and want to make career in it.

    I really want one more course for advance level google analytics, ads adn Seo with some real projects examples included in it.

    Thank you Sir.
  • Anonymous

    Anonymous completed this course.

    course is ok. I could get the basic knowledge of digital marketing. course material is useful for the online test. assignment test is also ok but activity based while uploading it is very difficult for me because it's not accepted as well as first two activities took long time to buy domain name and web hosting itself.Please give your consideration for activity based assignment. Overall the course is very nice. Really i happily learned this course.
    Thank you
  • Anonymous

    Anonymous is taking this course right now.

    First of all, Thank you Dr. Tejinder Pal Sir, for providing such a wonderful and valuable course on a platform like Swayam. Your course is really helpful for me for enhancing my skills and scaling up my business. The best part of this course is, it is not limited to the theoretical section. The practical approach used in this course makes this course unique. I also admire the way you teach. I hope we will further get in touch with you so to increase our skills.
    Thank you again
  • Anonymous

    Anonymous completed this course.

    Dear sir
    The course was excellent
    Your videos are very easy to understand and not boring due to short-time videos (each video is up to 5 to 10 minutes only).
    Text materials and PPT are very good
    Practical experience is also very good (in designing website and another many thing)
    The overall experience of the course was very Excellent
    Thank You for giving me an opportunity to get admission to the course.
    Thank You once again

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