Digital Marketing

Hi Sir,

Good Afternoon !!!

This is my third course from Swayam in a year. Second course in digital marketing through any platform( first digital marketing course I did from LinkedIn learning). I had subscribed two courses for Digital marking 1) Basic of digital marketing by CEC and 2) Digital Marketing by UGC.

When I checked the course details in the content segment I got very impressed that I would be learning so much but I had the doubt of understanding and practicality of the course module. I started the class with the option to join other course of Swayam (i.e. Basic of Digital Marketing) If i didn't like/understand the course. Through LinkedIn Learning I had the issue of practical understanding and retention of knowledge.

But Hats off to you, the way you conducted the lectures and test series it was very helpful to understand the subject-mater(SM).The most interesting and learning part was the activity section where we could actually use all our knowledge into the practicality. Although, I couldn't submit all the activity on time ;)

Here I would also like to share few pointers to improve the course:

1) After e-mail marketing and google ad words I felt we rushed to topics (like Facebook Marketing, Twitter Ads and LinkedIn Ads.)

2) Never covered LinkedIn for lead generation,integration of different digital marketing strategies.

3) Lack of Case studies - Strategy of Digital Marketing by Famous Brands, macro-micro factors affecting the Digital Marketing. ( In my interview to Google, they had given me a situation where a clothing e-tailer from Mumbai wants to establish business in Ahmadabad. How we can help him to establish business(Step by Step). Only good case studies or scenario basis activity may help to answer such Ques).

Overall I will give a big thumbs up to your effort, course module and practical approach.

PS. - I loved your teaching module so much that I recommended the course to my friends and opened other course (Basic of Digital Marketing) just to practice for test.

Regards,

Vikash Ojha

9811885014

Course has been very useful for the one who wants to get into digital marketing. The learning flow, content, activities and videos was up to the mark.

It would be better if below things could have been included in this in detail:

- More detail insights and tip for social media management (though good content was there for social marketing)

- Few case studies that gives an ideas of entire digital marketing strategy. So that after completing this course we have more ideas of how to use this knowledge while working for a brand.

- There was no inputs on Data Layer implementation for deep level tracking.

- It would be better, if some basic knowledge of remaining tools which generally used in digital marketing was included in the course. Like ahref, moz, semrush etc.

- Looking at today's need, emphasis on digital marketing for e-commerce should have been more than covered in the course.

SUGGESTION: Please plan such full course on e-commerce. It would be very usefull for who wants to make career in this industry or start their own e-commerce business. Currently, we hardly found any such course where one can learn about e-commerce business.

Thanks for updating my knowledge on Digital Marketing!

Regards,

kamjain@gmail.com