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Digital Marketing

UGC , Panjab University Chandigarh and CEC via Swayam


India has witnessed an exponential growth in the internet and mobile phones users during the recent decade. It has opened a wide range of communication tools for the individuals and organizations. Today, the communication through online platforms has become a key element of Integrated Marketing Communication strategy and changed the way how organizations communicate with their stakeholders. Organizations have started using internet and digital devices in their main marketing strategy in the form of digital marketing. Digital marketing is rapidly growing force in the present marketing domain and is set be the future of marketing. It has resulted in numerous opportunities and avenues for advertising and marketing both in domestic and international business environment.Therefore, there is a need to understand the fundamentals of Digital Marketing and to inculcate the skills of digital marketing among students. In this background, a course on Digital Marketing has been designed which aims to build conceptual foundation of digital marketing and to develop the students’ skills to plan, implement and monitor digital marketing campaigns in globalized environment. The target audience of this course is primarily students pursing MBA and other management related courses. However, anyone who wants to leverage the power of digital marketing in his business or profession may join this course.Prerequisites of the course are ; Basic Knowledge of internet and internet browsing Experimental and Analytical mindset , No Hardcore technical knowledge required to pursue this course.✅RANKED AMONGST TOP 15 COURSES WORLDWIDE BY CLASS CENTRAL (AMONGST TOP 5 IN INDIA)✅Checkout Learners’ Experience ( What they say about this course!!!) :CLICK HERE✅More than 35000 Students already upgradedtheir skills form this course


✅ Week 11:Introduction to Digital Marketing and its Significance
2: Traditional Marketing Vs Digital Marketing
3:Digital Marketing Process✅Week 24:Website Planning and Development : Types of websites
5:Website Planning and Development : Keywords✅Week 36:Understanding Domain and Webhosting
7:Building Website/Blog using CMS WordPress
8:Using WordPress Plug-ins✅Week 49:Introduction to Search Engine Optimization
10:Keyword P lanner Tools
11:On Page SEO Techniques-Indexing and Key Word Placement✅Week 512:On Page SEO Techniques- Content Optimization
13:On Page SEO : Yoast SEO Plug-in
14:Off –Page SEO Techniques✅Week 615:Email Marketing- Introduction and Significance
16:Designing e-mail marketing campaigns using Mail Chimp✅Week 717:Building E-mail List and Signup Forms
18:Email Marketing Strategy and Monitoring
19:Email –Automization✅Week 820:Pay Per Click Advertising: Introduction
21:Pay Per Click Advertising: Google Adword
22:Type s of Bidding strategies✅Week 923:Designing and Monitoring search campaigns
24:Designin g and Monitoring Display campaigns✅Week 1025:Designing and Monitoring Video campaigns
26:Designin g and Monitoring Universal App Campaigns✅Week 1127:Google Analytics : Introduction and Significance
28:Google Analytics Interface and Setup
29:Understanding Goals and Conversions✅Week 1230:Monitoring Traffic Behavior and preparing Reports
31:Social Media Marketing : Introduction and Significance
32:Facebook Marketing : Introduction Types of Various Ad Formats✅Week 1333:Setting up Facebook Advertising Account
34:Under standing Facebook Audience and its Types
35:Designing Facebook Advertising Campaigns✅Week 1436:Working with Facebook Pixel
37:Twitter Marketing: Basics
38:Designing Twitter Advertising Campaigns✅Week 1539:Introduction to LinkedIn Marketing
40:Developing digital marketing strategy in Integration form

Taught by

Dr.Tejinderpal Singh

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4.7 rating, based on 277 reviews

Start your review of Digital Marketing

  • Anonymous

    Anonymous completed this course.

    Hi Sir, Good Afternoon !!! This is my third course from Swayam in a year. Second course in digital marketing through any platform( first digital marketing course I did from LinkedIn learning). I had subscribed two courses for Digital marking 1) Basic...
  • Nikita
    Hi Sir, I came to know about Swayam when I was just scrolling my FB. There I got FB page of NPTEL offering courses online for free during lockdown. I visited website n downloaded app on the spot in my mobile. Earlier I registered for organic farming....
  • Profile image for Aditya Tiwari
    Aditya Tiwari
    Hi there,

    I am aditya. 4 months ago I was searching for the best digital marketing course, fortunately, was found "swayam" under the digital marketing course and started the journey of learning digital marketing. During 15 weeks I learn a lot of things. I would thank you to Singh sir the way he has explained every chapter was outstanding. And also reply to the ask questions.
  • Anonymous
    Digital marketing is one of the most important course in todays time as we know that everything is shifting online such as payments, shopping, food delivery so it has emerged as one of the most important course which everyone should learn if they have...
  • Anonymous
    This indeed was one of the simplest and wonderfully explained course for Digital Marketing by Dr Tejinderpal Singh not only for beginners but also for the one who is very well versed with the subject. I thank Swayam for giving us such a Wonderful Learning...
  • Profile image for Brij Mohan Sharma
    Brij Mohan Sharma
    thankyou thankyou thankyou for this course sir. I loved this course and the way you teach sir is great. this course offers so much value. I always wanted to learn digital marketing but was not sure where to start. your teaching skills are so great and cover each and every topic in depth. I created my website and now have started blogging and applying the techniques. I am glad I met such a wonderful teacher and learn such a high paid skill without any fee. this is the last module and want to learn more and more from you sir. please be in contact with us through your youtube channel

    thankyou so much

    Brij Mohan Sharma [contact details detracted]

  • Anonymous
    First of all I thank you for this greatest opportunity to educate the digital marketing course. I didn't even no about the blog , websites etc . Now I learned a lot of information about the digital marketing. I had more doubts about the e- mail how it was doing now I had clearly realised it . The lecture was taken a clear lesson about the topics and the benefits,significants etc . I am so happy to learn a new skill . Thanks for the swayam app for doing like this.
  • Profile image for Alok Pandey
    Alok Pandey
    Great learning experience with Professor Tejinderpal Singh(Punjab University). This course gives extensive coverage of digital marketing and various tools and platforms used for online marketing. Assignment and quizes keeps you involved in course. PowerPoint presentations and Additional Readings in the course gives you extra insight of Topics covered in the course. Participants were informed every week about curriculum through mails. Overall great learning experience.
  • Anonymous
    "The best use of technology has been made by your through the uses get on Digital Marketing.. Each and every session has created their virtual mode and content is very useful and delivered to us timely . It is really very useful"

    E-learning is effective and powerful tool in this hard situation.It makes information easy to absorb and grasp.A big thanks to the all presenters for their efforts.
  • Anonymous

    Anonymous completed this course.

    It was a fantastic course. Dr Tejinderpal made it so simple & exciting. even a non technical man like me gained significantly from this course. The website preparation was a real challenge but his communication which was so simple, lucid and down to earth that i could do it successfully. That gave me immense confidence. His graded and non graded quiz forced us to study from time to time and that is why it was possible to answer the final exam properly.

    Being a person from academics , i could share some knowledge with the students . The students were also very happy to get additional & latest data and some of them also expressed their strong desire to do this course. All in all it was a fantastic experience.
  • Anonymous
    The course is very well designed covering all the aspects of digital marketing. The resource person Dr. Tejinderpal Singh sir has really in depth knowledge of the subject. His explanation made subject simple to make everyone understand the complicated subject like Digital Marketing.
  • Anonymous
    This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. So thanks a lot Dr. Tejinderpal Singh sir to clear basic our basic about digital marketing.
  • Anonymous
    It was a great journey and learned so many new things from this course. Tejendra Sir was amazing teacher who taught very clearly about the new concept in scratch level.

    Thank you swayam team for this oppertunity.
    Sir, I want to know what digital marketing is. How can I make a website? .I heard about this course and joined. All my doubts cleared.  I liked it very much . Your explanation is awesome. With a small smile you explain.  I have a request. Keep this smile...
  • Anonymous
    Great learning platform. Highly informative and enriching. Gave us all the insights of Digital Marketing and related platforms.
  • Anonymous
    A radical change in India is experienced towards the digitalization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. Businesses can really...
  • Anonymous
    The course is well structured, the lessons are simply yet wonderfully explained and the course material well developed. Moreover, the teacher was very responsive towards students' doubts and even the smallest issues related to websites.

    I was skeptical before joining this course as I feared how would I be able to learn digital marketing without any technical background. However, the course allayed my fears and surpassed my expectations. I was able to develop my own website and learn techniques of digital marketing. Being a MBA student, this course really helped to learn the practical aspects of digital marketing. I would totally recommend this course to everyone.
  • Anonymous
    My Self Aftab Syed , I'm an MBA marketing professional as I'm into outdoor advertising business from last 7 years its the right time for me to learn digital marketing as well because its todays world requirement as your prospect need is digital, it was a really great experience to learn from Dr. Tejinderpal Singh and a special thanks to Panjab University, Chandigarh for designing such a great course and teaching student for free I will definitely upgrading my self with other course of SWAYAM as well & thanks for making us stand into this digital world.
  • Profile image for Aniruddha Bhopi
    Aniruddha Bhopi
    मला सरानी शिकवलेले खूपच छान वाटले आणि समजले सूधा हे शिकण्यासाठी मी खूप उसूक आहे.हा केल्यानंतर मला या बादाल सामजेल व डिजीटाल मार्केटिंग कस करायच याच ज्ञान मीलेल हा कोर्स मोफात दिल्या मूले या संथेचे आभार.
  • Anonymous
    Learning the digital marketing from NPTEL was a great experience course co-ordinator Dr.Tejinderpal Singh was excellent in teaching and concepts explanations were so clear such i would be able to understand it clearly. As soon i completed course immediately i got internship as well. So it was great learning and i also got an industry exposure.

    Thank you

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