Digital Marketing

Hi Sir,

Good Afternoon !!!

This is my third course from Swayam in a year. Second course in digital marketing through any platform( first digital marketing course I did from LinkedIn learning). I had subscribed two courses for Digital marking 1) Basic of digital marketing by CEC and 2) Digital Marketing by UGC.

When I checked the course details in the content segment I got very impressed that I would be learning so much but I had the doubt of understanding and practicality of the course module. I started the class with the option to join other course of Swayam (i.e. Basic of Digital Marketing) If i didn't like/understand the course. Through LinkedIn Learning I had the issue of practical understanding and retention of knowledge.

But Hats off to you, the way you conducted the lectures and test series it was very helpful to understand the subject-mater(SM).The most interesting and learning part was the activity section where we could actually use all our knowledge into the practicality. Although, I couldn't submit all the activity on time ;)

Here I would also like to share few pointers to improve the course:

1) After e-mail marketing and google ad words I felt we rushed to topics (like Facebook Marketing, Twitter Ads and LinkedIn Ads.)

2) Never covered LinkedIn for lead generation,integration of different digital marketing strategies.

3) Lack of Case studies - Strategy of Digital Marketing by Famous Brands, macro-micro factors affecting the Digital Marketing. ( In my interview to Google, they had given me a situation where a clothing e-tailer from Mumbai wants to establish business in Ahmadabad. How we can help him to establish business(Step by Step). Only good case studies or scenario basis activity may help to answer such Ques).

Overall I will give a big thumbs up to your effort, course module and practical approach.

PS. - I loved your teaching module so much that I recommended the course to my friends and opened other course (Basic of Digital Marketing) just to practice for test.

Regards,

Vikash Ojha
9811885014

Hi Sir, I came to know about Swayam when I was just scrolling my FB. There I got FB page of NPTEL offering courses online for free during lockdown. I visited website n downloaded app on the spot in my mobile. Earlier I registered for organic farming. But then I came to know about Digital marketing starting from July2020. I registered for that. I was planning to do this course since long time and so I decided to get certified with Digital Marketing through Swayam. It is worth to visit Swayam website. Our lecturer Dr. Tejinderpal Singh explains very well. It is easily understood. All Video lectures are comfortable and easy to understand. Given references of additional readings are also worth. I recommended to many of my friends about swayam.

This indeed was one of the simplest and wonderfully explained course for Digital Marketing by Dr Tejinderpal Singh not only for beginners but also for the one who is very well versed with the subject. I thank Swayam for giving us such a Wonderful Learning Platform.

Each video is so designed that one's interest immediately gets generated towards Digital Marketing.

I thank Dr Tejinderpal Singh for his valuable training which allowed our students to understand the Digital Marketing concept better.

His knowledge about the subject is vast and his training imparting skill is excellent.

Prof Virendra Girdhardas Disawal

Corporate Relation Manager

Central Institute of Business Management Research & Development, Nagpur

➢The Course was really great and in deep learning of every concept and sir explain it in very easy way so any one can understand. Its very user-friendly website
But It would be really great if you update the stats and reports frequently has the data which use in the course were of 2019 around and its 2022 Nov now when I have completed the course.
➢And Secondly it would be great if you do run some adds on Facebook and Google and show the result and tell us how to analysis it. It would be great practical Learning.
➢And I have not seen any active participant by the Mentor or Doubt solving in the discission forums created and not even our assignment have been reviewed and marks given for the Website on WordPress. And we have not got any update regarding it.
And we even don't know how will we get certificate and course Credit for this.

➢But over all its a great course if you really want to understand the DM. And great efforts put on making it so deep and for free. It would me more amazing if the regularly update and reply to the discission forums.

Highly effective course. Learnt more about digital marketing concepts. Digital marketing is when any product is promoted through a minimum of one form of electronic media. This form of marketing is vastly different from traditional marketing. Digital marketing consists of various methods and channels that allow any organization or company to have and study this form of marketing to find out what works for them and what does not.

The core of this sort of marketing is the internet. The internet, as it is, is a potent tool to help us achieve a lot. It helps in marketing as well as it assists sellers in promoting their products across the across. Advertisements on various forms of social media and other sites, emails, and YouTube can be used by organizations to sell their products.

Digital marketing is one of the most important course in todays time as we know that everything is shifting online such as payments, shopping, food delivery so it has emerged as one of the most important course which everyone should learn if they have interest in this field. This course has the variety of parts in it as everything explained in this course is well taught to the students. People have different opportunities through this as they can learn and they may start their own business. This course also offers us to make our own website through which audience may connect to us which is the best thing for the learners. As when they will work on their own website their knowledge will get increased and they may start something new on their website. This course provides various information which is very help-full to us in our future.