India has witnessed an exponential growth in the internet and mobile phones users during the recent decade. It has opened a wide range of communication tools for the individuals and organizations. Today, the communication through online platforms has become a key element of Integrated Marketing Communication strategy and changed the way how organizations communicate with their stakeholders. Organizations have started using internet and digital devices in their main marketing strategy in the form of digital marketing. Digital marketing is rapidly growing force in the present marketing domain and is set be the future of marketing. It has resulted in numerous opportunities and avenues for advertising and marketing both in domestic and international business environment.Therefore, there is a need to understand the fundamentals of Digital Marketing and to inculcate the skills of digital marketing among students. In this background, a course on Digital Marketing has been designed which aims to build conceptual foundation of digital marketing and to develop the students’ skills to plan, implement and monitor digital marketing campaigns in globalized environment. The target audience of this course is primarily students pursing MBA and other management related courses. However, anyone who wants to leverage the power of digital marketing in his business or profession may join this course.Prerequisites of the course are ; Basic Knowledge of internet and internet browsing Experimental and Analytical mindset , No Hardcore technical knowledge required to pursue this course.✅RANKED AMONGST TOP 15 COURSES WORLDWIDE BY CLASS CENTRAL (AMONGST TOP 5 IN INDIA)✅Checkout Learners’ Experience ( What they say about this course!!!) :CLICK HERE✅More than 35000 Students already upgradedtheir skills form this course
✅ Week 11:Introduction to Digital Marketing and its Significance 2: Traditional Marketing Vs Digital Marketing 3:Digital Marketing Process✅Week 24:Website Planning and Development : Types of websites 5:Website Planning and Development : Keywords✅Week 36:Understanding Domain and Webhosting 7:Building Website/Blog using CMS WordPress 8:Using WordPress Plug-ins✅Week 49:Introduction to Search Engine Optimization 10:Keyword P lanner Tools 11:On Page SEO Techniques-Indexing and Key Word Placement✅Week 512:On Page SEO Techniques- Content Optimization 13:On Page SEO : Yoast SEO Plug-in 14:Off –Page SEO Techniques✅Week 615:Email Marketing- Introduction and Significance 16:Designing e-mail marketing campaigns using Mail Chimp✅Week 717:Building E-mail List and Signup Forms 18:Email Marketing Strategy and Monitoring 19:Email –Automization✅Week 820:Pay Per Click Advertising: Introduction 21:Pay Per Click Advertising: Google Adword 22:Type s of Bidding strategies✅Week 923:Designing and Monitoring search campaigns 24:Designin g and Monitoring Display campaigns✅Week 1025:Designing and Monitoring Video campaigns 26:Designin g and Monitoring Universal App Campaigns✅Week 1127:Google Analytics : Introduction and Significance 28:Google Analytics Interface and Setup 29:Understanding Goals and Conversions✅Week 1230:Monitoring Traffic Behavior and preparing Reports 31:Social Media Marketing : Introduction and Significance 32:Facebook Marketing : Introduction Types of Various Ad Formats✅Week 1333:Setting up Facebook Advertising Account 34:Under standing Facebook Audience and its Types 35:Designing Facebook Advertising Campaigns✅Week 1436:Working with Facebook Pixel 37:Twitter Marketing: Basics 38:Designing Twitter Advertising Campaigns✅Week 1539:Introduction to LinkedIn Marketing 40:Developing digital marketing strategy in Integration form
Good Afternoon !!!
This is my third course from Swayam in a year. Second course in digital marketing through any platform( first digital marketing course I did from LinkedIn learning). I had subscribed two courses for Digital marking 1) Basic...
Good Afternoon !!!
This is my third course from Swayam in a year. Second course in digital marketing through any platform( first digital marketing course I did from LinkedIn learning). I had subscribed two courses for Digital marking 1) Basic of digital marketing by CEC and 2) Digital Marketing by UGC.
When I checked the course details in the content segment I got very impressed that I would be learning so much but I had the doubt of understanding and practicality of the course module. I started the class with the option to join other course of Swayam (i.e. Basic of Digital Marketing) If i didn't like/understand the course. Through LinkedIn Learning I had the issue of practical understanding and retention of knowledge.
But Hats off to you, the way you conducted the lectures and test series it was very helpful to understand the subject-mater(SM).The most interesting and learning part was the activity section where we could actually use all our knowledge into the practicality. Although, I couldn't submit all the activity on time ;)
Here I would also like to share few pointers to improve the course:
1) After e-mail marketing and google ad words I felt we rushed to topics (like Facebook Marketing, Twitter Ads and LinkedIn Ads.)
2) Never covered LinkedIn for lead generation,integration of different digital marketing strategies.
3) Lack of Case studies - Strategy of Digital Marketing by Famous Brands, macro-micro factors affecting the Digital Marketing. ( In my interview to Google, they had given me a situation where a clothing e-tailer from Mumbai wants to establish business in Ahmadabad. How we can help him to establish business(Step by Step). Only good case studies or scenario basis activity may help to answer such Ques).
Overall I will give a big thumbs up to your effort, course module and practical approach.
PS. - I loved your teaching module so much that I recommended the course to my friends and opened other course (Basic of Digital Marketing) just to practice for test.
Hi Sir, I came to know about Swayam when I was just scrolling my FB. There I got FB page of NPTEL offering courses online for free during lockdown. I visited website n downloaded app on the spot in my mobile. Earlier I registered for organic farming....
Hi Sir, I came to know about Swayam when I was just scrolling my FB. There I got FB page of NPTEL offering courses online for free during lockdown. I visited website n downloaded app on the spot in my mobile. Earlier I registered for organic farming. But then I came to know about Digital marketing starting from July2020. I registered for that. I was planning to do this course since long time and so I decided to get certified with Digital Marketing through Swayam. It is worth to visit Swayam website. Our lecturer Dr. Tejinderpal Singh explains very well. It is easily understood. All Video lectures are comfortable and easy to understand. Given references of additional readings are also worth. I recommended to many of my friends about swayam.
I am aditya. 4 months ago I was searching for the best digital marketing course, fortunately, was found "swayam" under the digital marketing course and started the journey of learning digital marketing. During 15 weeks I learn a lot of things. I would thank you to Singh sir the way he has explained every chapter was outstanding. And also reply to the ask questions.
Digital marketing is one of the most important course in todays time as we know that everything is shifting online such as payments, shopping, food delivery so it has emerged as one of the most important course which everyone should learn if they have...
Digital marketing is one of the most important course in todays time as we know that everything is shifting online such as payments, shopping, food delivery so it has emerged as one of the most important course which everyone should learn if they have interest in this field. This course has the variety of parts in it as everything explained in this course is well taught to the students. People have different opportunities through this as they can learn and they may start their own business. This course also offers us to make our own website through which audience may connect to us which is the best thing for the learners. As when they will work on their own website their knowledge will get increased and they may start something new on their website. This course provides various information which is very help-full to us in our future.
This indeed was one of the simplest and wonderfully explained course for Digital Marketing by Dr Tejinderpal Singh not only for beginners but also for the one who is very well versed with the subject. I thank Swayam for giving us such a Wonderful Learning...
This indeed was one of the simplest and wonderfully explained course for Digital Marketing by Dr Tejinderpal Singh not only for beginners but also for the one who is very well versed with the subject. I thank Swayam for giving us such a Wonderful Learning Platform.
Each video is so designed that one's interest immediately gets generated towards Digital Marketing.
I thank Dr Tejinderpal Singh for his valuable training which allowed our students to understand the Digital Marketing concept better.
His knowledge about the subject is vast and his training imparting skill is excellent.
Prof Virendra Girdhardas Disawal
Corporate Relation Manager
Central Institute of Business Management Research & Development, Nagpur
Brij Mohan Sharma
thankyou thankyou thankyou for this course sir. I loved this course and the way you teach sir is great. this course offers so much value. I always wanted to learn digital marketing but was not sure where to start. your teaching skills are so great and cover each and every topic in depth. I created my website https://samyami.in/ and now have started blogging and applying the techniques. I am glad I met such a wonderful teacher and learn such a high paid skill without any fee. this is the last module and want to learn more and more from you sir. please be in contact with us through your youtube channel
thankyou so much
Brij Mohan Sharma [contact details detracted]
First of all I thank you for this greatest opportunity to educate the digital marketing course. I didn't even no about the blog , websites etc . Now I learned a lot of information about the digital marketing. I had more doubts about the e- mail how it was doing now I had clearly realised it . The lecture was taken a clear lesson about the topics and the benefits,significants etc . I am so happy to learn a new skill . Thanks for the swayam app for doing like this.
Great learning experience with Professor Tejinderpal Singh(Punjab University). This course gives extensive coverage of digital marketing and various tools and platforms used for online marketing. Assignment and quizes keeps you involved in course. PowerPoint presentations and Additional Readings in the course gives you extra insight of Topics covered in the course. Participants were informed every week about curriculum through mails. Overall great learning experience.
"The best use of technology has been made by your through the uses get on Digital Marketing.. Each and every session has created their virtual mode and content is very useful and delivered to us timely . It is really very useful"
E-learning is effective and powerful tool in this hard situation.It makes information easy to absorb and grasp.A big thanks to the all presenters for their efforts.
Anonymous completed this course.
It was a fantastic course. Dr Tejinderpal made it so simple & exciting. even a non technical man like me gained significantly from this course. The website preparation was a real challenge but his communication which was so simple, lucid and down to earth that i could do it successfully. That gave me immense confidence. His graded and non graded quiz forced us to study from time to time and that is why it was possible to answer the final exam properly.
Being a person from academics , i could share some knowledge with the students . The students were also very happy to get additional & latest data and some of them also expressed their strong desire to do this course. All in all it was a fantastic experience.
The course is very well designed covering all the aspects of digital marketing. The resource person Dr. Tejinderpal Singh sir has really in depth knowledge of the subject. His explanation made subject simple to make everyone understand the complicated subject like Digital Marketing.
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. So thanks a lot Dr. Tejinderpal Singh sir to clear basic our basic about digital marketing.
It was a great journey and learned so many new things from this course. Tejendra Sir was amazing teacher who taught very clearly about the new concept in scratch level.
Thank you swayam team for this oppertunity.
Geo MARIA CHARLES
Sir, I want to know what digital marketing is. How can I make a website? .I heard about this course and joined. All my doubts cleared. I liked it very much . Your explanation is awesome. With a small smile you explain. I have a request. Keep this smile...
Sir, I want to know what digital marketing is. How can I make a website? .I heard about this course and joined. All my doubts cleared. I liked it very much . Your explanation is awesome. With a small smile you explain. I have a request. Keep this smile whenever you learn . Since the video is too short , there is no feeling of boredom.. I can follow each and every step. I liked and followed the English transcription. I know some mistakes are shown in this. But still I like it . I can read and understand the transcription. The discussion board system is very useful and excellent . Immediately we got the answer. Ya, I didn't get the reply. but everyone got So I think it is a technical problem on my side. But I read others' doubts and I can follow this. .It is a free course. but still you explain everything. Thank You for your teaching, power point, transcription and your discussion method. Tejinderpal Sir, Abishek Sir and everyone thank you for everything. By Geo Maria ( Mariawin)
Great learning platform. Highly informative and enriching. Gave us all the insights of Digital Marketing and related platforms.
A radical change in India is experienced towards the digitalization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. Businesses can really...
A radical change in India is experienced towards the digitalization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. Businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business.
The course is well structured, the lessons are simply yet wonderfully explained and the course material well developed. Moreover, the teacher was very responsive towards students' doubts and even the smallest issues related to websites.
I was skeptical before joining this course as I feared how would I be able to learn digital marketing without any technical background. However, the course allayed my fears and surpassed my expectations. I was able to develop my own website and learn techniques of digital marketing. Being a MBA student, this course really helped to learn the practical aspects of digital marketing. I would totally recommend this course to everyone.
My Self Aftab Syed , I'm an MBA marketing professional as I'm into outdoor advertising business from last 7 years its the right time for me to learn digital marketing as well because its todays world requirement as your prospect need is digital, it was a really great experience to learn from Dr. Tejinderpal Singh and a special thanks to Panjab University, Chandigarh for designing such a great course and teaching student for free I will definitely upgrading my self with other course of SWAYAM as well & thanks for making us stand into this digital world.
मला सरानी शिकवलेले खूपच छान वाटले आणि समजले सूधा हे शिकण्यासाठी मी खूप उसूक आहे.हा केल्यानंतर मला या बादाल सामजेल व डिजीटाल मार्केटिंग कस करायच याच ज्ञान मीलेल हा कोर्स मोफात दिल्या मूले या संथेचे आभार.
Learning the digital marketing from NPTEL was a great experience course co-ordinator Dr.Tejinderpal Singh was excellent in teaching and concepts explanations were so clear such i would be able to understand it clearly. As soon i completed course immediately i got internship as well. So it was great learning and i also got an industry exposure.