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Digital Marketing

UGC , Panjab University Chandigarh and CEC via Swayam


India has witnessed an exponential growth in the internet and mobile phones users during the recent decade. It has opened a wide range of communication tools for the individuals and organizations. Today, the communication through online platforms has become a key element of Integrated Marketing Communication strategy and changed the way how organizations communicate with their stakeholders. Organizations have started using internet and digital devices in their main marketing strategy in the form of digital marketing. Digital marketing is rapidly growing force in the present marketing domain and is set be the future of marketing. It has resulted in numerous opportunities and avenues for advertising and marketing both in domestic and international business environment.Therefore, there is a need to understand the fundamentals of Digital Marketing and to inculcate the skills of digital marketing among students. In this background, a course on Digital Marketing has been designed which aims to build conceptual foundation of digital marketing and to develop the students’ skills to plan, implement and monitor digital marketing campaigns in globalized environment. The target audience of this course is primarily students pursing MBA and other management related courses. However, anyone who wants to leverage the power of digital marketing in his business or profession may join this course.Prerequisites of the course are ; Basic Knowledge of internet and internet browsing Experimental and Analytical mindset , No Hardcore technical knowledge required to pursue this course.


Checkout Learners’ Experience ( What they say about this course!!!) : CLICK HERE



Week 11:Introduction to Digital Marketing and its Significance 2: Traditional Marketing Vs Digital Marketing 3:Digital Marketing ProcessWeek 24:Website Planning and Development : Types of websites 5:Website Planning and Development : KeywordsWeek 36:Understanding Domain and Webhosting 7:Building Website/Blog using CMS WordPress 8:Using WordPress Plug-insWeek 49:Introduction to Search Engine Optimization 10:Keyword P lanner Tools 11:On Page SEO Techniques-Indexing and Key Word PlacementWeek 512:On Page SEO Techniques- Content Optimization 13:On Page SEO : Yoast SEO Plug-in 14:Off –Page SEO TechniquesWeek 615:Email Marketing- Introduction and Significance 16:Designing e-mail marketing campaigns using Mail ChimpWeek 717:Building E-mail List and Signup Forms 18:Email Marketing Strategy and Monitoring 19:Email –AutomizationWeek 820:Pay Per Click Advertising: Introduction21:Pay Per Click Advertising: Google Adword 22:Type s of Bidding strategiesWeek 923:Designing and Monitoring search campaigns 24:Designin g and Monitoring Display campaignsWeek 1025:Designing and Monitoring Video campaigns 26:Designin g and Monitoring Universal App CampaignsWeek 1127:Google Analytics : Introduction and Significance 28:Google Analytics Interface and Setup 29:Understanding Goals and ConversionsWeek 1230:Monitoring Traffic Behavior and preparing Reports 31:Social Media Marketing : Introduction and Significance 32:Facebook Marketing : Introduction Types of Various Ad FormatsWeek 1333:Setting up Facebook Advertising Account 34:Under standing Facebook Audience and its Types 35:Designing Facebook Advertising CampaignsWeek 1436:Working with Facebook Pixel 37:Twitter Marketing: Basics 38:Designing Twitter Advertising CampaignsWeek 1539:Introduction to LinkedIn Marketing 40:Developing digital marketing strategy in Integration form

Taught by

Dr.Tejinderpal Singh

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4.8 rating, based on 185 reviews

Start your review of Digital Marketing

  • Anonymous

    Anonymous completed this course.

    Hi Sir, Good Afternoon !!! This is my third course from Swayam in a year. Second course in digital marketing through any platform( first digital marketing course I did from LinkedIn learning). I had subscribed two courses for Digital marking 1) Basic...
  • Nikita
    Hi Sir, I came to know about Swayam when I was just scrolling my FB. There I got FB page of NPTEL offering courses online for free during lockdown. I visited website n downloaded app on the spot in my mobile. Earlier I registered for organic farming....
  • Anonymous
    This indeed was one of the simplest and wonderfully explained course for Digital Marketing by Dr Tejinderpal Singh not only for beginners but also for the one who is very well versed with the subject. I thank Swayam for giving us such a Wonderful Learning...
  • Profile image for Brij Mohan Sharma
    Brij Mohan Sharma
    thankyou thankyou thankyou for this course sir. I loved this course and the way you teach sir is great. this course offers so much value. I always wanted to learn digital marketing but was not sure where to start. your teaching skills are so great and cover each and every topic in depth. I created my website and now have started blogging and applying the techniques. I am glad I met such a wonderful teacher and learn such a high paid skill without any fee. this is the last module and want to learn more and more from you sir. please be in contact with us through your youtube channel

    thankyou so much

    Brij Mohan Sharma [contact details detracted]

  • Anonymous

    Anonymous completed this course.

    It was a fantastic course. Dr Tejinderpal made it so simple & exciting. even a non technical man like me gained significantly from this course. The website preparation was a real challenge but his communication which was so simple, lucid and down to earth that i could do it successfully. That gave me immense confidence. His graded and non graded quiz forced us to study from time to time and that is why it was possible to answer the final exam properly.

    Being a person from academics , i could share some knowledge with the students . The students were also very happy to get additional & latest data and some of them also expressed their strong desire to do this course. All in all it was a fantastic experience.
  • Profile image for Aditya Tiwari
    Aditya Tiwari
    Hi there,

    I am aditya. 4 months ago I was searching for the best digital marketing course, fortunately, was found "swayam" under the digital marketing course and started the journey of learning digital marketing. During 15 weeks I learn a lot of things. I would thank you to Singh sir the way he has explained every chapter was outstanding. And also reply to the ask questions.
  • Anonymous
    Teaching method is so simple and quite easy way I am glad I got such a good teacher thanks a lot singh sir
  • Anonymous
    The course is well structured, the lessons are simply yet wonderfully explained and the course material well developed. Moreover, the teacher was very responsive towards students' doubts and even the smallest issues related to websites.

    I was skeptical before joining this course as I feared how would I be able to learn digital marketing without any technical background. However, the course allayed my fears and surpassed my expectations. I was able to develop my own website and learn techniques of digital marketing. Being a MBA student, this course really helped to learn the practical aspects of digital marketing. I would totally recommend this course to everyone.
  • Profile image for Srishti Jain
    Srishti Jain
    I really loved the way the course is structured and explained by Sir. The best part is the each video duration is not more 10 min. and division of each topic in subparts is done very wisely.

    I was a beginner in digital marketing and I used to struggle a lot to learn the concepts in YouTube and other platforms. Then I enroll to this course and after that I found everything in one platform.

    And this course really helped in understanding basics of each digital platform.

    Thankyou sir.
  • Anonymous
    My experience in learning digital marketing is excellent. First of all the syllabus created by the course was in detail and easy to understand. Transcript of every video helped a lot to understand the course and great help to complete assignments. Although my final exams are still due I feel confident that I can take start my internship. My big thanks to my Mentor Prof. Tajinder Singh for creating such useful content for this Digital Marketing Course. And at in end, I would say without swayam it was not possible.

    Thank you Swayam

  • Anonymous

    Anonymous is taking this course right now.

    I am an Orthodontist by profession and started taking the course while scrolling through Swayam website. The digital marketing program really interested me and thus I enrolled in it. My experience with the course was fabulous. I got hooked onto it and took out time after my clinics to learn digital marketing. Every module seemed more interesting than the previous one. Dr Tejinderpal Singh is a great teacher and has taught the course in detail in all honesty. There is a facility for leaving questions as well during the course in case of doubt. A person has been assigned to clarify all the doubts of the students.
    I strongly recommend this course on digital marketing to all the new learners!!
  • Anonymous

    Anonymous completed this course.

    Please upload videos and tests on time i.e. if week starts on monday then upload all video and test on monday itself.i missed 3 graded test because i went on to the next week and didnt have time to see the previous week, because of this untimely uploading of video and test i will get less marks in internal marks.Postive is short videos, try to keep videos of the length of 5-6 minutes for better attention time span. Overall a great course and thanks to Mr.Singh for a informative course.i have reduced one star as video and test were not uploaded on time. i have created my tourism blog and this course will be useful to convert it into a website in the future.
  • Anonymous

    Anonymous completed this course.

    The course is very well designed covering all the aspects of digital marketing. The resource person Dr. Singh has really in depth knowledge of the subject. His explanation made subject simple to make everyone understand the complicated subject like Digital Marketing.

    The hands on learning experience made subject interesting. I felt that other than quizzes the time given for other activities submission should have been longer , considering the busy schedule of full time faculty. I give 5 star rating for the course content, depth and for the knowledge of the faculty.
    But I felt I needed little more time for viewing content and submission of activity.
  • Anonymous
    The course is well structured, the lessons are simply yet wonderfully explained and the course material well developed. Moreover, the teacher was very responsive towards students' doubts and even the smallest issues related to websites.

    I was skeptical before joining this course as I feared how would I be able to learn digital marketing without any technical background. However, the course allayed my fears and surpassed my expectations. I was able to develop my own website and learn techniques of digital marketing.
  • Anonymous
    Best course for beginner as well as professional.The way of teaching is excellent . It is easy to explain the conecpt very well with practical approach. Sir,please include some case study if possible. Lastly Thank you very much sir for wonderful course.
  • Anonymous
    The explanation was clear and step wise, easy to follow. Students can refer back to E-Content PPT and video transcript too. I loved this course and eagerly waited every week for more videos. With help of this course i successfully created a decent website.
  • Anonymous

    Anonymous is taking this course right now.

    This is a very good course for the beginner who want to learn Digital marketing

    I want put my some points

    Course explained by Tejender sir was Excellent

    High level of Practical approach

    Good work as a mentor ( help every time when i need via phone or whats app)

    required some points to be added


    bulk marketing , and mobile marketing ( It was introduced in week 5 session ) but not updated in module

    required some case study


    Ravindra kumar

    Assistant professor In Computer application

    Dev Bhoomi group of institute Dehradun

  • Anonymous
    I am examinee of Digital marketing today's exam i.e 25 March2021 and living in Latur District. But, Nanded District already sealed due to excess Covid Cases in Nanded and now Nanded centre is allocated for Digital Marketing examination (Swayam ) and State Government transportation is sealed to that District then how students will go from outside district which they got Nanded as Examination centre. I left paper due to unavailable transportation services from Latur.

  • Anonymous

    Anonymous completed this course.

    Respected Tejinder Sir,

    It's a good experience to be a part of this course. You are a brilliant teacher who makes difficult concepts, easy to understand with lots of examples and case studies.

    Course content - videos, quiz, activities and were too good. But Notes could have been more elaborative.

    Examination, question pattern and exam conduct management was good too.

    Thanks you so much sir. Thanks to SWAYAM too for developing this wonderful platform for the learners.

    Dr. SONIKA
    Assistant Professor
    MBA Department
    Govt. P.G. College, Una (H.P.)

  • Vikas Sharma completed this course.

    I found course design, content and delivery process quiet impressive and meaningful, get timely vedio ,E- content, quiz etc.
    Explanation in video , voice clarity and flow propelled you to engage in course. I joined other course on Swayam also but I could complete only Dijital marketing, received regular mail regarding content uploading, exam sample questions, admit card download etc and after exam received this feedback form - all is going well structured ,a warm thank to Swayam and specially Dr. Tajender , thanks a lot.

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