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Digital Marketing

Panjab University Chandigarh and CEC via Swayam


India has witnessed an exponential growth in the internet and mobile phones users during the recent decade. It has opened a wide range of communication tools for the individuals and organizations. Today, the communication through online platforms has become a key element of Integrated Marketing Communication strategy and changed the way how organizations communicate with their stakeholders. Organizations have started using internet and digital devices in their main marketing strategy in the form of digital marketing. Digital marketing is rapidly growing force in the present marketing domain and is set be the future of marketing. It has resulted in numerous opportunities and avenues for advertising and marketing both in domestic and international business environment.Therefore, there is a need to understand the fundamentals of Digital Marketing and to inculcate the skills of digital marketing among students. In this background, a course on Digital Marketing has been designed which aims to build conceptual foundation of digital marketing and to develop the students’ skills to plan, implement and monitor digital marketing campaigns in globalized environment. The target audience of this course is primarily students pursing MBA and other management related courses. However, anyone who wants to leverage the power of digital marketing in his business or profession may join this course.Prerequisites of the course are ; Basic Knowledge of internet and internet browsing Experimental and Analytical mindset , No Hardcore technical knowledge required to pursue this course.✅RANKED AMONGST TOP 15 COURSES WORLDWIDE BY CLASS CENTRAL (AMONGST TOP 5 IN INDIA)✅Checkout Learners’ Experience ( What they say about this course!!!) :CLICK HERE✅More than 35000 Students already upgradedtheir skills form this course


✅ Week 11:Introduction to Digital Marketing and its Significance
2: Traditional Marketing Vs Digital Marketing
3:Digital Marketing Process✅Week 24:Website Planning and Development : Types of websites
5:Website Planning and Development : Keywords✅Week 36:Understanding Domain and Webhosting
7:Building Website/Blog using CMS WordPress
8:Using WordPress Plug-ins✅Week 49:Introduction to Search Engine Optimization
10:Keyword P lanner Tools
11:On Page SEO Techniques-Indexing and Key Word Placement✅Week 512:On Page SEO Techniques- Content Optimization
13:On Page SEO : Yoast SEO Plug-in
14:Off –Page SEO Techniques✅Week 615:Email Marketing- Introduction and Significance
16:Designing e-mail marketing campaigns using Mail Chimp✅Week 717:Building E-mail List and Signup Forms
18:Email Marketing Strategy and Monitoring
19:Email –Automization✅Week 820:Pay Per Click Advertising: Introduction
21:Pay Per Click Advertising: Google Adword
22:Type s of Bidding strategies✅Week 923:Designing and Monitoring search campaigns
24:Designin g and Monitoring Display campaigns✅Week 1025:Designing and Monitoring Video campaigns
26:Designin g and Monitoring Universal App Campaigns✅Week 1127:Google Analytics : Introduction and Significance
28:Google Analytics Interface and Setup
29:Understanding Goals and Conversions✅Week 1230:Monitoring Traffic Behavior and preparing Reports
31:Social Media Marketing : Introduction and Significance
32:Facebook Marketing : Introduction Types of Various Ad Formats✅Week 1333:Setting up Facebook Advertising Account
34:Under standing Facebook Audience and its Types
35:Designing Facebook Advertising Campaigns✅Week 1436:Working with Facebook Pixel
37:Twitter Marketing: Basics
38:Designing Twitter Advertising Campaigns✅Week 1539:Introduction to LinkedIn Marketing
40:Developing digital marketing strategy in Integration form

Taught by

Dr.Tejinderpal Singh



4.7 rating, based on 539 Class Central reviews

Start your review of Digital Marketing

  • Anonymous
    Hi Sir, Good Afternoon !!! This is my third course from Swayam in a year. Second course in digital marketing through any platform( first digital marketing course I did from LinkedIn learning). I had subscribed two courses for Digital marking 1) Ba…
  • Anonymous
    Dear Swayam Team, I am writing to provide feedback on the Digital Marketing Course that I recently completed through your platform. Overall, I found the course to be informative and valuable, and I appreciate the effort put into its design and deli…
  • SM Raza
    Zero response from trainer, If having any doubts either solve yourself or do google. Also there is no fixed timeline or exam and getting certificate.
    One thing is there that this is a free course but unless you won't get your queries solved than what is the relevance of it. However I appreciate The Course is Comprehensive covering all aspects but still some doubts can be there.
  • Nikita
    Hi Sir, I came to know about Swayam when I was just scrolling my FB. There I got FB page of NPTEL offering courses online for free during lockdown. I visited website n downloaded app on the spot in my mobile. Earlier I registered for organic fa…
  • Anonymous
    The course was good but after the course when we learners asked queries regarding the date, time & place of the proctored external examination, no reply came from their side. That was disappointing. The last announcement came from them on 15th May 2023. "We have started the evaluation process and hope to release the Exam Date soon." This line was written in that announcement. But till today on 28th June 2023, no further announcement made from their side. I & many other learners almost every day after 22nd May 2023 asked them regarding this in the 'Ask a Question' section on the course page. But neither Swayam's team nor the course instructor Dr. Tejinderpal Singh reply to our queries.
  • Profile image for Aditya Tiwari
    Aditya Tiwari
    Hi there,

    I am aditya. 4 months ago I was searching for the best digital marketing course, fortunately, was found "swayam" under the digital marketing course and started the journey of learning digital marketing. During 15 weeks I learn a lot of things. I would thank you to Singh sir the way he has explained every chapter was outstanding. And also reply to the ask questions.
  • Anonymous
    This indeed was one of the simplest and wonderfully explained course for Digital Marketing by Dr Tejinderpal Singh not only for beginners but also for the one who is very well versed with the subject. I thank Swayam for giving us such a Wonderful Le…
  • Profile image for Brij Mohan Sharma
    Brij Mohan Sharma
    thankyou thankyou thankyou for this course sir. I loved this course and the way you teach sir is great. this course offers so much value. I always wanted to learn digital marketing but was not sure where to start. your teaching skills are so great and cover each and every topic in depth. I created my website and now have started blogging and applying the techniques. I am glad I met such a wonderful teacher and learn such a high paid skill without any fee. this is the last module and want to learn more and more from you sir. please be in contact with us through your youtube channel

    thankyou so much

    Brij Mohan Sharma [contact details detracted]

  • Anonymous
    It was a fantastic course. Dr Tejinderpal made it so simple & exciting. even a non technical man like me gained significantly from this course. The website preparation was a real challenge but his communication which was so simple, lucid and down to earth that i could do it successfully. That gave me immense confidence. His graded and non graded quiz forced us to study from time to time and that is why it was possible to answer the final exam properly.

    Being a person from academics , i could share some knowledge with the students . The students were also very happy to get additional & latest data and some of them also expressed their strong desire to do this course. All in all it was a fantastic experience.
  • Anonymous
    Digital marketing is one of the most important course in todays time as we know that everything is shifting online such as payments, shopping, food delivery so it has emerged as one of the most important course which everyone should learn if they ha…
  • Anonymous
    Good morning sir,
    Videos are very effective this course had been used for me very well I try to learn more about digital marketing skills more videos and the lecture methods are very informative and I learn more about the technical skills and happy for choosing this course

    Thanking you sir,
  • Anonymous
    The Lectures were fantastic, the videos were awesome.I am MBA in marketing management.I never thought Dr.Tejinderpal.singh videos of 8minutes each will divert my career into digital marketing studies and I got acquainted with facebook, instagram, twitter social media accounts.I made lot of friends and relatives interaction thru social medias.I would surely recommend this course to my friends/relatives.Thanks.K.Radharao
  • Profile image for Manav Mahendru
    Manav Mahendru
    Thank you very much for the course. I enjoyed every minute of your lecture as well as your marvelous sense of humor. And please give my best regards to your laptop — I sincerely hope it has fully recovered! You are always very kind, patient, helpful and truly care about your profession and your students!
    But one thing I want to add is that there must be captions in all videos.
  • Anonymous
    The course will make you an expert on digital channels and how to target the right audience. You will learn about social media, facebook marketing, youtube marketing, email and mobile marketing. Gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects for gaining domain experience to help you become industry-ready.
  • Anonymous
    Firstly, I would like to thank the Lecturer for delivering such a nice videos to all of us.I MBA graduate in marketing management never thought one day I will acquire tremendous knowledge in the digital marketing studies.I would also like thank my btech brother,hyderabad who sponsored money fot the enrollment of this course.I reside in Bombay.K.RadhaRao,student.
  • Anonymous
    Iam a good lerner i developed my skills a lot through this degital marketing. In degital marketing i lern web development and other . Iam really very happy to doing this degital marketing.
    thanks sir.
  • Profile image for Santosh Kumar Sahoo
    Santosh Kumar Sahoo
    It is a good course to learn and helpful to improve my professional growth as well as personal in dependency. Thank you to the team of Digital Marketing , Punjab University Chandigarh via Swayam .
  • Anonymous
    Gaining knowledge by easy understanding of examples and attempting multiple choice questions etc and also helpful in gaining excess of knowledge in a new domain and too help in our resume
  • Anonymous
    I had join this course prior one months before it get started watched all the videos, completed all the the domain and hosting make the website and all. After that I haven't received notification of exam and couldn't able to register for exam so honestly next time please send email for exam notification.
    Thank you
  • Anonymous
    Overall Best Course via Swayam

    I will give marks to this course
    1 Content Cover 90/100
    2 Explaination by Tejinder Sir 100/100
    3 Visualization 90/100
    Only Lack of Practical Campaign Screening Visualization with Running Mode .

    Hope to release soon .

    Overall Best Course & Explaination .

    Thank You Sir

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