Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Online Course

Digital Marketing

UGC and Panjab University Chandigarh via Swayam

39

Taken this course? Share your experience with other students. Write review

Overview

India has witnessed an exponential growth in the internet and mobile phones users during the recent decade. It has opened a wide range of communication tools for the individuals and organizations. Today, the communication through online platforms has become a key element of Integrated Marketing Communication strategy and changed the way how organizations communicate with their stakeholders. Organizations have started using internet and digital devices in their main marketing strategy in the form of digital marketing. Digital marketing is rapidly growing force in the present marketing domain and is set be the future of marketing. It has resulted in numerous opportunities and avenues for advertising and marketing both in domestic and international business environment.
Therefore, there is a need to understand the fundamentals of Digital Marketing and to inculcate the skills of digital marketing among students. In this background, a course on Digital Marketing has been designed which aims to build conceptual foundation of digital marketing and to develop the students’ skills to plan, implement and monitor digital marketing campaigns in globalized environment. The target audience of this course is primarily students pursing MBA and other management related courses. However, anyone who wants to leverage the power of digital marketing in his business or profession may join this course.
Prerequisites of the course are ; Basic Knowledge of internet and internet browsing Experimental and Analytical mindset , No Hardcore technical knowledge required to pursue this course.

Syllabus

COURSE LAYOUT

Week 1
1:Introduction to Digital Marketing and its Significance 2: Traditional Marketing Vs Digital Marketing 3:Digital Marketing Process
Week 2
4:Website Planning and Development : Types of websites 5:Website Planning and Development : Keywords
Week 3
6:Understanding Domain and Webhosting 7:Building Website/Blog using CMS WordPress 8:Using WordPress Plug-ins
Week 4
9:Introduction to Search Engine Optimization 10:Keyword P lanner Tools 11:On Page SEO Techniques-Indexing and Key Word Placement
Week 5
12:On Page SEO Techniques- Content Optimization 13:On Page SEO : Yoast SEO Plug-in 14:Off –Page SEO Techniques
Week 6
15:Email Marketing- Introduction and Significance 16:Designing e-mail marketing campaigns using Mail Chimp
Week 7
17:Building E-mail List and Signup Forms 18:Email Marketing Strategy and Monitoring 19:Email –Automization
Week 8
20:Pay Per Click Advertising: Introduction21:Pay Per Click Advertising: Google Adword 22:Type s of Bidding strategies
Week 9
23:Designing and Monitoring search campaigns 24:Designin g and Monitoring Display campaigns
Week 10
25:Designing and Monitoring Video campaigns 26:Designin g and Monitoring Universal App Campaigns
Week 11
27:Google Analytics : Introduction and Significance 28:Google Analytics Interface and Setup 29:Understanding Goals and Conversions
Week 12
30:Monitoring Traffic Behavior and preparing Reports 31:Social Media Marketing : Introduction and Significance 32:Facebook Marketing : Introduction Types of Various Ad Formats
Week 13
33:Setting up Facebook Advertising Account 34:Under standing Facebook Audience and its Types 35:Designing Facebook Advertising Campaigns
Week 14
36:Working with Facebook Pixel 37:Twitter Marketing: Basics 38:Designing Twitter Advertising Campaigns
Week 15
39:Introduction to LinkedIn Marketing 40:Developing digital marketing strategy in Integration form

Taught by

Dr.Tejinderpal Singh

Reviews for Swayam's Digital Marketing Based on 75 reviews

  • 5 stars 72%
  • 4 stars 24%
  • 3 stars 4%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review
  • 1
Anonymous
19 hours ago
Anonymous completed this course.
Hi Sir,

Good Afternoon !!!

This is my third course from Swayam in a year. Second course in digital marketing through any platform( first digital marketing course I did from LinkedIn learning). I had subscribed two courses for Digital marking 1) Basic of digital marketing by CEC and 2) Digital Marketing by UGC.

When I checked the course details in the content segment I got very impressed that I would be learning so much but I had the doubt of understanding and practicality of the course module. I started the class with the option to join other course of Sw…
Was this review helpful to you? Yes
Anonymous
20 hours ago
Anonymous completed this course.
Dear sir

The course was excellent

Your videos are very easy to understand and not boring due to short-time videos (each video is up to 5 to 10 minutes only).

Text materials and PPT are very good

Practical experience is also very good (in designing website and another many thing)

The overall experience of the course was very Excellent

Thank You for giving me an opportunity to get admission to the course.

Thank You once again
Was this review helpful to you? Yes
Anonymous
21 hours ago
Anonymous completed this course.
It was really joyful and interesting in learning about the online strategies of marketing.The creation of website is a fantastic experience and looking forward to take up such courses which are also good career building options as well.
Was this review helpful to you? Yes
Anonymous
18 hours ago
Anonymous completed this course.
Course has been very useful for the one who wants to get into digital marketing. The learning flow, content, activities and videos was up to the mark.

It would be better if below things could have been included in this in detail:

- More detail insights and tip for social media management (though good content was there for social marketing)

- Few case studies that gives an ideas of entire digital marketing strategy. So that after completing this course we have more ideas of how to use this knowledge while working for a brand.

- There was no in…
Was this review helpful to you? Yes
Anonymous
21 hours ago
Anonymous completed this course.
Udacity has really set the bar for online learning. I was stuck in a dead end job that had very little movement left and decided to take the Digital Marketing course to see if it would be a good career change for me. Udacity made it easy to learn a new skill set while still working a full time job. Their tutorials and learning courses were informative and gave you a good sense of what to expect as a Digital Marketer. I could tell they really put in a lot of thought when mapping out the course and the assigned advisor was a great touch. If you are unsure about a career move, but want to try something new, Udacity just might be right for you. The courses are convenient, affordable, and really designed to give you a feel as to what to expect in that field.
Was this review helpful to you? Yes
Anonymous
14 hours ago
Anonymous completed this course.
It was a fantastic course. Dr Tejinderpal made it so simple & exciting. even a non technical man like me gained significantly from this course. The website preparation was a real challenge but his communication which was so simple, lucid and down to earth that i could do it successfully. That gave me immense confidence. His graded and non graded quiz forced us to study from time to time and that is why it was possible to answer the final exam properly.

Being a person from academics , i could share some knowledge with the students . The students were also very happy to get additional & latest data and some of them also expressed their strong desire to do this course. All in all it was a fantastic experience.
Was this review helpful to you? Yes
Anonymous
20 hours ago
Anonymous is taking this course right now.
I am an Orthodontist by profession and started taking the course while scrolling through Swayam website. The digital marketing program really interested me and thus I enrolled in it. My experience with the course was fabulous. I got hooked onto it and took out time after my clinics to learn digital marketing. Every module seemed more interesting than the previous one. Dr Tejinderpal Singh is a great teacher and has taught the course in detail in all honesty. There is a facility for leaving questions as well during the course in case of doubt. A person has been assigned to clarify all the doubts of the students.

I strongly recommend this course on digital marketing to all the new learners!!

Was this review helpful to you? Yes
Anonymous
20 hours ago
Anonymous completed this course.
Please upload videos and tests on time i.e. if week starts on monday then upload all video and test on monday itself.i missed 3 graded test because i went on to the next week and didnt have time to see the previous week, because of this untimely uploading of video and test i will get less marks in internal marks.Postive is short videos, try to keep videos of the length of 5-6 minutes for better attention time span. Overall a great course and thanks to Mr.Singh for a informative course.i have reduced one star as video and test were not uploaded on time. i have created my tourism blog mysurutourism.wordpress.com and this course will be useful to convert it into a website in the future.
Was this review helpful to you? Yes
Anonymous
16 hours ago
Anonymous completed this course.
The course is very well designed covering all the aspects of digital marketing. The resource person Dr. Singh has really in depth knowledge of the subject. His explanation made subject simple to make everyone understand the complicated subject like Digital Marketing.

The hands on learning experience made subject interesting. I felt that other than quizzes the time given for other activities submission should have been longer , considering the busy schedule of full time faculty. I give 5 star rating for the course content, depth and for the knowledge of the faculty.

But I felt I needed little more time for viewing content and submission of activity.

Was this review helpful to you? Yes
Anonymous
16 hours ago
Anonymous is taking this course right now.
This is a very good course for the beginner who want to learn Digital marketing

I want put my some points

Course explained by Tejender sir was Excellent

High level of Practical approach

Good work as a mentor ( help every time when i need via phone or whats app)

required some points to be added

like

bulk marketing , and mobile marketing ( It was introduced in week 5 session ) but not updated in module

required some case study

thanks

Ravindra kumar

Assistant professor In Computer application

Dev Bhoomi group of institute Dehradun

Was this review helpful to you? Yes
Anonymous
20 hours ago
Anonymous completed this course.
Respected Tejinder Sir,

It's a good experience to be a part of this course. You are a brilliant teacher who makes difficult concepts, easy to understand with lots of examples and case studies.

Course content - videos, quiz, activities and were too good. But Notes could have been more elaborative.

Examination, question pattern and exam conduct management was good too.

Thanks you so much sir. Thanks to SWAYAM too for developing this wonderful platform for the learners.

Dr. SONIKA

Assistant Professor

MBA Department

Govt. P.G. College, Una (H.P.)

Was this review helpful to you? Yes
Vikas S
20 hours ago
by Vikas completed this course.
I found course design, content and delivery process quiet impressive and meaningful, get timely vedio ,E- content, quiz etc.

Explanation in video , voice clarity and flow propelled you to engage in course. I joined other course on Swayam also but I could complete only Dijital marketing, received regular mail regarding content uploading, exam sample questions, admit card download etc and after exam received this feedback form - all is going well structured ,a warm thank to Swayam and specially Dr. Tajender , thanks a lot.
Was this review helpful to you? Yes
Anonymous
20 hours ago
Anonymous completed this course.
I had wonderful experience with Swayam Platform and i am fully satisfied with Digital marketing course, it included everything required for someone who has not from technical background.

from Website developement to google ads and Seo .

I would recommend this course to everyone who wants to learn Digital marketing basics and want to make career in it.

I really want one more course for advance level google analytics, ads adn Seo with some real projects examples included in it.

Thank you Sir.
Was this review helpful to you? Yes
Anonymous
19 hours ago
Anonymous completed this course.
course is ok. I could get the basic knowledge of digital marketing. course material is useful for the online test. assignment test is also ok but activity based while uploading it is very difficult for me because it's not accepted as well as first two activities took long time to buy domain name and web hosting itself.Please give your consideration for activity based assignment. Overall the course is very nice. Really i happily learned this course.

Thank you

K.Ramya

Madurai

Was this review helpful to you? Yes
Anonymous
18 hours ago
Anonymous is taking this course right now.
First of all, Thank you Dr. Tejinder Pal Sir, for providing such a wonderful and valuable course on a platform like Swayam. Your course is really helpful for me for enhancing my skills and scaling up my business. The best part of this course is, it is not limited to the theoretical section. The practical approach used in this course makes this course unique. I also admire the way you teach. I hope we will further get in touch with you so to increase our skills.

Thank you again

Was this review helpful to you? Yes
Anujaisri K
20 hours ago
Anujaisri completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
Good teacher ( a great person) (simply a good GOD)

good Intersting subject

Learned many things about digital world

Well explained & presented in a good way with live demo in a simple way by Dr.Tejinderpal Singh sir

Thanks for the wonderful opportunity for swayam

Wish you good luck sir Dr.Tejinderpal Singh GOD BLESS YOU SIR

Wish you have more course with you sir ( if we get an opportunity)

Thank you so much sir

Have a blessed life sir.

GOD BLESS YOU SIR

Was this review helpful to you? Yes
Anonymous
17 hours ago
Anonymous completed this course.
I had started my own website groundtoearth.in for expermenting with various kind of content as I love writing, I came across swayams digital marketing which gave me a practical vision in marketing ,best thing of this course whatever topics are covered in this course they are taught in detail and in very simplified way, anyone can learn it easily at there own pace .Thank you Swayam and Dr Tejlinderpal Singh sir for conducting course in very good way .
Was this review helpful to you? Yes
Anonymous
19 hours ago
Anonymous is taking this course right now.
Hello Professor,

Your beautiful short video lectures with crisp explanation to the point are very impressive. It was awesome and we were mesmerized. Your valuable teaching makes us to stay here as a proud student. You're born for the purpose of teaching and sharing your precious knowledge to this student community. I'm sure that, you are going to create a new era in this field of Digital marketing.

Thanking you

Vigneswaran

Was this review helpful to you? Yes
Anonymous
20 hours ago
Anonymous completed this course.
lot of practical exposure given on this course.it was not just theoretical.evaluation and assessment kept strict to make candidate sincere about content.This course is compatible to classroom courses though online.this is what best thing about this. Course instructor himself enthusiastic and passionate about teaching which motivates to get involve actively in course.course is planned finely with every aspect.
Was this review helpful to you? Yes
Anonymous
20 hours ago
Anonymous completed this course.
The digital marketing course overall was very good. We got to learn lots of things which can help us in this field. All the quizzes and activities were nice. But some of the exam questions were not that good. Some of the questions like which year this company was formed and so on, such questions should not be asked because they are not that important and also they don't test iur knowledge of DM.
Was this review helpful to you? Yes
  • 1

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free

Never stop learning Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free