Digital Marketing

Hi Sir,

Good Afternoon !!!

This is my third course from Swayam in a year. Second course in digital marketing through any platform( first digital marketing course I did from LinkedIn learning). I had subscribed two courses for Digital marking 1) Basic of digital marketing by CEC and 2) Digital Marketing by UGC.

When I checked the course details in the content segment I got very impressed that I would be learning so much but I had the doubt of understanding and practicality of the course module. I started the class with the option to join other course of Swayam (i.e. Basic of Digital Marketing) If i didn't like/understand the course. Through LinkedIn Learning I had the issue of practical understanding and retention of knowledge.

But Hats off to you, the way you conducted the lectures and test series it was very helpful to understand the subject-mater(SM).The most interesting and learning part was the activity section where we could actually use all our knowledge into the practicality. Although, I couldn't submit all the activity on time ;)

Here I would also like to share few pointers to improve the course:

1) After e-mail marketing and google ad words I felt we rushed to topics (like Facebook Marketing, Twitter Ads and LinkedIn Ads.)

2) Never covered LinkedIn for lead generation,integration of different digital marketing strategies.

3) Lack of Case studies - Strategy of Digital Marketing by Famous Brands, macro-micro factors affecting the Digital Marketing. ( In my interview to Google, they had given me a situation where a clothing e-tailer from Mumbai wants to establish business in Ahmadabad. How we can help him to establish business(Step by Step). Only good case studies or scenario basis activity may help to answer such Ques).

Overall I will give a big thumbs up to your effort, course module and practical approach.

PS. - I loved your teaching module so much that I recommended the course to my friends and opened other course (Basic of Digital Marketing) just to practice for test.

Regards,

Vikash Ojha
9811885014

Hi Sir, I came to know about Swayam when I was just scrolling my FB. There I got FB page of NPTEL offering courses online for free during lockdown. I visited website n downloaded app on the spot in my mobile. Earlier I registered for organic farming. But then I came to know about Digital marketing starting from July2020. I registered for that. I was planning to do this course since long time and so I decided to get certified with Digital Marketing through Swayam. It is worth to visit Swayam website. Our lecturer Dr. Tejinderpal Singh explains very well. It is easily understood. All Video lectures are comfortable and easy to understand. Given references of additional readings are also worth. I recommended to many of my friends about swayam.

Digital marketing is one of the most important course in todays time as we know that everything is shifting online such as payments, shopping, food delivery so it has emerged as one of the most important course which everyone should learn if they have interest in this field. This course has the variety of parts in it as everything explained in this course is well taught to the students. People have different opportunities through this as they can learn and they may start their own business. This course also offers us to make our own website through which audience may connect to us which is the best thing for the learners. As when they will work on their own website their knowledge will get increased and they may start something new on their website. This course provides various information which is very help-full to us in our future.

This indeed was one of the simplest and wonderfully explained course for Digital Marketing by Dr Tejinderpal Singh not only for beginners but also for the one who is very well versed with the subject. I thank Swayam for giving us such a Wonderful Learning Platform.

Each video is so designed that one's interest immediately gets generated towards Digital Marketing.

I thank Dr Tejinderpal Singh for his valuable training which allowed our students to understand the Digital Marketing concept better.

His knowledge about the subject is vast and his training imparting skill is excellent.

Prof Virendra Girdhardas Disawal

Corporate Relation Manager

Central Institute of Business Management Research & Development, Nagpur

Sir, I want to know what digital marketing is. How can I make a website? .I heard about this course and joined. All my doubts cleared.  I liked it very much . Your explanation is awesome. With a small smile you explain.  I have a request. Keep this smile whenever you learn . Since the video is too short , there is no feeling of boredom.. I can follow each and every step. I liked and followed the English transcription. I know some mistakes are shown in this. But still I like it . I can read and understand the transcription. The  discussion board system is very useful and excellent . Immediately we got the answer. Ya, I didn't get the reply. but everyone got So I think it is a technical problem on my side. But I read others' doubts and I can follow this. .It is a free course. but still you explain everything. Thank You for your teaching,  power point, transcription and your discussion method. Tejinderpal Sir, Abishek Sir and everyone thank you for everything.                                                                   By                                                                          Geo Maria ( Mariawin)    

A radical change in India is experienced towards the digitalization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. Businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business.