Previously, we compiled thousands of online courses that provide free certificates and badges. The compilation proved hugely popular, receiving well over 1M views. You can find all the courses with free certificates here.

Digital marketing is a broad domain that includes topics like search engine optimization (SEO), content marketing, social media marketing, affiliate marketing, email marketing, public relations, and more.

We tracked down as many free certificate courses as we could — including courses from Google, Facebook, LinkedIn Learning, and Twitter — and we tested each learning platform, earning a few certificates along the way.

We’ll keep updating this list as new offerings appear. If you find more, please let us know in the comments!

Courses Categories

For your convenience, we’ve broken down the courses into categories. Click on a category to jump to the corresponding courses.

• Google
  • Google Digital Garage
  • Google Analytics Academy
• LinkedIn Learning
• Great Learning
• Simplilearn
• OpenLearn
• Hubspot Academy
• SEO
• SEM
• Social Media Marketing
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • YouTube Marketing
  • Other Platforms
• Content Marketing

More Free Certificates

If you don’t find what you need here and would like to explore more learning opportunities that include a free certificate, Class Central’s got you covered. Check our articles:

• Massive List of Thousands of Free Certificates & Badges
• 1000+ Free Developer and IT Certifications
• 1000+ Courses from Top Med Schools with Free Certificate
• 800+ Hours of Free LinkedIn Learning Courses with Free Certification
• 800+ Open University Free Certificates
• Harvard Computer Science Courses with Free Certificate

You can find all the Class Central free certificate articles here.

600+ Google Free Certificates

In a previous article, I explored Google courses and training programs. In my research, I identified 600+ courses with free certificates and badges on different Google learning platforms. Topics include online business, digital marketing, Google analytics, and Google cloud.

Google Digital Garage

Google Digital Garage provides over 150 free courses in digital skills. 20+ courses are made by Google. The course Fundamentals of Digital Marketing by Google offers a free certificate. There are 26 modules in the course, and each module includes videos and assessments. You can earn a badge for each module separately after passing all assessments. A final certificate is also available once you finish all modules

Google Analytics Academy

Google Analytics Academy provides 6 courses about Google Analytics, Google Data Studio, and Google Tag Manager. Each course includes a series of videos and assessments. After getting a score of 80% or higher on each assessment, you can earn a certificate of completion. Certificates are automatically added to your Google Analytics Academy profile and can be shared on your Linkedin resume.

• Google Analytics for Beginners (Free Certificate)
• Advanced Google Analytics (Free Certificate)
• Google Analytics for Power Users (Free Certificate)
• Getting Started With Google Analytics 360 (Free Certificate)
• Introduction to Data Studio (Free Certificate)
• Google Tag Manager Fundamentals (Free Certificate)
• Google Universal Analytics Essential Training (2020)
• Google Analytics Individual Qualification
• Google Analytics Certification

LinkedIn Learning Free Certificates

Early last year, in response to the global pandemic, many providers offered free online learning resources which Class Central compiled into a list and updated regularly. LinkedIn Learning was one of them. Class Central has compiled a list of 350+ hours of free LinkedIn Learning courses with certificates.

The certificate relevant to this compilation is Become a Digital Marketing Specialist learning path. It consists of over 20 hours of material and includes the following courses:

• Digital Marketing Foundations
• Google Universal Analytics Essential Training (2020)
• SEO Foundations
• Google Ads Essential Training
• Content Marketing Foundations
• Social Media Marketing Foundations
• Marketing on Facebook
• Marketing on Instagram
• Social Media Marketing: Strategy and Optimization
• Email and Newsletter Marketing Foundations
• Introduction to Graphic Design

Great Learning Free Certificates

Great Learning offers hundreds of online courses on a wide variety of topics, including 36 digital marketing courses that include a free certificate of completion like the one above. Here’s are some of these courses:

• Email Marketing
• Marketing Foundations
• Social Media Marketing
• Search Engine Marketing
• Google Search Campaign
• Content Marketing Basics
• Facebook Business Manager
• Introduction to Digital Marketing
• Instagram Marketing Fundamentals
• Introduction To Digital Marketing in Hindi

You can find more Great Learning digital marketing courses with free certificates here.

Simplilearn Free Certificates

Simplilearn is an upskilling platform that offers vocational online courses on technical topics, such as AI, cybersecurity, and yes, digital marketing. In fact, Simplilearn offers 32 courses about digital marketing that include a free certificate of completion like the one above.

Here are some of those courses:

• Digital Marketing Strategy
• Advanced Email Marketing
• Advanced Content Marketing
• YouTube and Video Marketing
• Introduction to Affiliate Marketing
• Advanced Social Media Marketing
• Facebook Marketing & Advertising
• Complete Google AdWords Professional
• Advanced Search Engine Optimization (SEO)

You can find more Simplilearn digital marketing courses with free certificates here.

OpenLearn Free Certificates

The Open University offers hundreds of free online courses via their OpenLearn platform. We wrote an article on the platform and its free certificates offering here: 800+ Open University Free Certificates.

Most notably, OpenLearn offers 133 courses on money, business, and marketing that include a free statement of completion like the one above. Here’s a selection of marketing courses available:

• Social marketing
• Commercial awareness
• Marketing in the 21st Century
• Personal branding for career success
• Stakeholders in marketing and finance
• Entrepreneurship – from ideas to reality
• Business models in strategic management
• Marketing communications as a strategic function
• Business communication: writing a SWOT analysis

You can find more OpenLearn money and marketing courses with free certificates here.

HubSpot Academy Free Certificates

HubSpot Academy provides a number of free courses, some of which provide free certifications.

• Inbound Sales
• Content Marketing
• Email Marketing
• Inbound Marketing
• Inbound
• Digital Marketing
• Search Engine Optimization (SEO)
• Digital Advertising
• Contextual Marketing
• Social Media Marketing

SEO Free Certificates

SEO, or Search Engine Optimization, is the process of optimizing content to be discovered by search engines through organic traffic. SEO is an important method for Digital Marketers as it’s free to obtain consistent organic traffic for your business.

• SEO Foundations via LinkedIn Learning
• Danny Sullivan on SEO via LinkedIn Learning
• Ahrefs Certification Course via ahrefs.com
• SEO Certification Course via academy.hubspot.com
• Inbound Course: Get Certified in the Inbound Methodology via academy.hubspot.com
• Inbound Marketing Course: Get Certified in Inbound Marketing via academy.hubspot.com
• Inbound Sales Course: Get Certified in Inbound Sales via academy.hubspot.com
• Contextual Marketing via academy.hubspot.com
• SEO Fundamentals Exam via semrush.com
• Keyword Research Exam via semrush.com
• Backlink Management Exam via semrush.com
• Mobile SEO Exam via semrush.com
• Local SEO Exam via semrush.com
• Technical SEO Exam via semrush.com
• On-Page and Technical SEO Test via semrush.com
• Semrush SEO Toolkit Exam via semrush.com
• SEO Toolkit Exam for Advanced Semrush Users via semrush.com
• Competitive Analysis and Keyword Research Test via semrush.com
• Link Building Test via semrush.com
• Rank Tracking Test via semrush.com
• Mobile, International, and Local SEO Test via semrush.com
• Content Marketing and SEO Fundamentals Exam via semrush.com
• Semrush Site Audit Exam via semrush.com
• SEO for beginners via academy.yoast.com
• Structured data for beginners via academy.yoast.com
• WordPress for beginners via academy.yoast.com
• Yoast SEO for WordPress (block editor) via academy.yoast.com

SEM Free Certificates

Different from search engine optimization (SEO), search engine marketing (SEM) is a digital marketing strategy referring almost exclusively to paid search advertising pay per click (PPC).

The two primary search networks are Google Ads and Bing Ads.

• Google Ads Display Certification via skillshop.exceedlms.com
• Google Ads Search Certification via skillshop.exceedlms.com
• Google Ads – Measurement Certification via skillshop.exceedlms.com
• Google Ads Video Certification via skillshop.exceedlms.com
• Google Ads Apps Certification via skillshop.exceedlms.com
• Shopping Ads Certification via skillshop.exceedlms.com
• Search Ads 360 Certification Exam via skillshop.exceedlms.com
• Campaign Manager Certification Exam via skillshop.exceedlms.com
• Creative Certification Exam via skillshop.exceedlms.com
• Display & Video 360 Certification Exam via skillshop.exceedlms.com
• Optimize your Display & Video 360 campaign via skillshop.exceedlms.com
• Optimize performance in Search Ads 360 via skillshop.exceedlms.com
• Search Ads 360 Mobile Basics via skillshop.exceedlms.com
• Drive Advertising Revenue with Google Ad Manager via skillshop.exceedlms.com
• Get Started with Google AdMob via skillshop.exceedlms.com
• Authorized Buyers API Basics via skillshop.exceedlms.com
• Manage campaigns in Search Ads 360 via skillshop.exceedlms.com
• Microsoft Advertising Certified Professional via learninglab.about.ads.microsoft.com
• Google Ads Essential Training via LinkedIn Learning
• Digital Advertising 101: How to Develop a Winning Online Advertising Strategy via academy.hubspot.com
• Getting Started With Facebook and Partner Measurement Solutions via facebookblueprint.com
• Use Facebook Groups to Engage Your Audience via facebookblueprint.com
• Campaign Performance with Ads Manager via facebookblueprint.com
• Promote Your Business From Your Facebook Page via facebookblueprint.com
• Ad Policies for Content, Creative, and Targeting via facebookblueprint.com
• Get Started with the Facebook Family of Apps and Services via facebookblueprint.com
• Connect and Engage With Your Audience Using Facebook Live via facebookblueprint.com
• Brand Safety Across the Facebook Family of Apps and Services via facebookblueprint.com
• Ad Auction and Delivery Overview via facebookblueprint.com
• Brand Best Practices via facebookblueprint.com
• Audience Insights via facebookblueprint.com
• Business Manager: Billing, Payments and Tax Information via facebookblueprint.com
• Create Facebook Ads via facebookblueprint.com
• A Guide to Ads for Alcohol on Facebook via facebookblueprint.com
• Ads About Social Issues, Elections or Politics via facebookblueprint.com
• Four Dimensions of Liquidity via facebookblueprint.com
• Reach and Frequency Campaigns via facebookblueprint.com
• Collaborative Ads via facebookblueprint.com
• Targeting Core Audiences via facebookblueprint.com
• Targeting Custom Audiences via facebookblueprint.com
• Targeting Lookalike Audiences via facebookblueprint.com
• Reach Your Audience on Facebook Platforms via facebookblueprint.com
• A Cross-Channel Measurement Approach via facebookblueprint.com

Social Media Marketing Free Certificates

Facebook Marketing Free Certificates

Facebook Blueprint provides over 50 free online learning courses, free training programs and free certifications for campaign planning and optimization using Facebook’s family of apps and services. You can also pay to schedule an exam and get officially recognized certifications provided by Facebook.

• Optimize Campaigns with A/B Testing
• Create for a Mobile World
• Creative Planning for Formats and Placements
• Bring Your Business to Life with Stories
• The Role of Creative in the Ad Auction
• Optimizing Video for Mobile
• Deliver Actionable Media Recommendations
• Measurement Opportunities
• Align KPIs with Business Goals
• The Role of Creative in the Ad Auction
• Facebook Ad Delivery System
• Define a Measurable Business Goal
• Make the Most of Marketing Insights
• Conduct Experiments to Measure Ad Effectiveness
• Design Creative to Drive Action
• Measuring Creative Effectiveness
• Evaluate Data Sources
• Facebook Experiment Methodology
• Analyze Measurement Data to Extract Key Insights
• Evaluate and Optimize Your Advertising with Facebook Attribution
• Evaluate Your Marketing Strategy with Marketing Mix Models
• Design Effective Tests
• Evaluate Advertising Effectiveness with Observational Methods
• Conversion Lift
• Develop a Hypothesis to Test
• Boost Your Marketing With Facebook Pixel
• Boost Your Posts
• Campaign Performance with Ads Manager
• Business Manager

Twitter Marketing Free Certificates

Twitter Flight School offers free courses and certificates on practice tips for advertising using Twitter’s services, including launching and connecting, twitter ad fundamentals, and video campaigns. The three courses #TwitterFlightSchool Video Badge,  Launch and Connect Badge and Performance Fundamentals Badge provide free badges if you score 80% or higher on the Badge Assessments.

• #TwitterFlightSchool Video Badge
• Launch and Connect Badge
• Performance Fundamentals Badge
• #FirstLook: App Installs
• Digital & Social
• Strategy & Planning
• Video & Linear TV
• Creative
• Performance

LinkedIn Marketing Free Certificates

LinkedIn Marketing Labs has launched several learning paths and certifications to help you market with Linkedin. You can take these certification exams, get awarded credentials and share them on your Linkedin profile.

• LinkedIn Marketing Strategy Certification
• Using LinkedIn for Brand Awareness
• Building a Full-Funnel Content Marketing Strategy on LinkedIn
• Reporting and Analytics for LinkedIn Ads
• Using LinkedIn’s Ad Targeting
• Introduction to LinkedIn Ads
• LinkedIn Marketing Solutions Fundamentals Certification
• Using LinkedIn for Lead Generation

YouTube Marketing Free Certificates

• YouTube Asset Monetization via skillshop.exceedlms.com
• YouTube Music Rights Management Certification via skillshop.exceedlms.com
• YouTube Music Certification via skillshop.exceedlms.com
• YouTube Content Ownership via skillshop.exceedlms.com

Other Platforms

• Google My Business via skillshop.exceedlms.com
• Waze Ads Fundamentals via skillshop.exceedlms.com
• Mobile Experience Certification Exam via skillshop.exceedlms.com

Content Marketing Free Certificates

Content marketing is creating, publishing, and distributing content for a targeted audience online in a variety of formats including news, videos, e-books, email newsletters, blogs, how-to guides, podcasts, etc. You can browse Class Central’s Content Marketing catalogue to search for your favorite courses.

• Content Marketing Foundations via LinkedIn Learning
• Email and Newsletter Marketing Foundations via LinkedIn Learning
• Building a Full-Funnel Content Marketing Strategy on LinkedIn via training.marketing.linkedin.com
• Content Marketing Course: Get Certified in Content Marketing via academy.hubspot.com
• Email Marketing Course: Get Certified in Email Marketing via academy.hubspot.com
• Content Marketing and SEO Fundamentals Exam via semrush.com
• Content Marketing Basics via greatlearning