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Course Report

800 Free Digital Marketing Certificates and Badges

They’re offered by Google, Facebook, LinkedIn Learning, Twitter and Semrush and cover SEO, SEM, Social Media Marketing, Content Marketing and more.

Free Digital Marketing Certificates & BadgesClass Central’s catalog of Digital Marketing courses has grown to 1500 courses, but most of them require you to pay for a credential.

Previously, I compiled a list of thousands of courses that provide free certificates and badges. This compilation turned out to be hugely popular, receiving hundreds of thousands of views.

So I decided to dig deeper and research free certificates related to Digital Marketing. It is a broad domain that includes search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, affiliate marketing, pay-per-click advertising, native advertising, display advertising, marketing automation, email marketing, online public relations, inbound marketing, sponsored content, and more.

I tracked down as many free certificates as I could, including certificates from companies like Google, Facebook, LinkedIn Learning, Twitter, and Semrush. I will keep updating this list as new offerings appear. Do let me know in the comments if you find more!

Quick Links

Click on a category to jump to the corresponding section and resources.

600+ Google Free Certificates and Badges

Early this year, I explored Google courses and training programs. In my research, I identified 600+ courses with free certificates and badges on different Google learning platforms. Topics include online business, digital marketing, Google analytics, Google cloud.

Google Digital Garage

Google Digital Garage provides over 150 free courses in digital skills. 20+ courses are made by Google. The course Fundamentals of Digital Marketing by Google offers a free certificate. There are 26 modules in the course, and each module includes videos and assessments. You can earn a badge for each module separately after passing all assessments. A final certificate is also available once you finish all modules

Google Analytics Academy

Certificate of Google Analytics for Beginners

Google Analytics Academy provides 6 courses about Google Analytics, Google Data Studio, and Google Tag Manager. Each course includes a series of videos and assessments. After getting a score of 80% or higher on each assessment, you can earn a certificate of completion. Certificates are automatically added to your Google Analytics Academy profile and can be shared on your Linkedin resume.

LinkedIn Learning Free Certificates

Early last year, in response to the global pandemic, many providers offered free online learning resources which Class Central compiled into a list and updated regularly. LinkedIn Learning was one of them. Class Central has compiled a list of 350+ hours of free LinkedIn Learning courses with certificates.

The certificate relevant to this compilation is Become a Digital Marketing Specialist learning path. It consists of over 20 hours of material and includes the following courses:

HubSpot Academy

HubSpot Academy provides a number of free courses, some of which provide free certifications.

Free SEO Courses with Certifications

SEO, or Search Engine Optimization, is the process of optimizing content to be discovered by search engines through organic traffic. SEO is an important method for Digital Marketers as it’s free to obtain consistent organic traffic for your business.

Free SEM Courses with Certifications

Different from search engine optimization (SEO), search engine marketing (SEM) is a digital marketing strategy referring almost exclusively to paid search advertising pay per click (PPC).

The two primary search networks are Google Ads and Bing Ads.

Social Media Marketing Free Certificates

Facebook Marketing Free Certificates

Facebook Blueprint provides over 50 free online learning courses, free training programs and free certifications for campaign planning and optimization using Facebook’s family of apps and services. You can also pay to schedule an exam and get officially recognized certifications provided by Facebook.

Twitter Marketing Free Certificates

Twitter Flight School offers free courses and certificates on practice tips for advertising using Twitter’s services, including launching and connecting, twitter ad fundamentals, and video campaigns. The three courses #TwitterFlightSchool Video BadgeLaunch and Connect Badge and Performance Fundamentals Badge provide free badges if you score 80% or higher on the Badge Assessments.

LinkedIn Marketing Free Certificates

Linkedin Marketing Labs has launched several learning paths and certifications to help you market with Linkedin. You can take these certification exams, get awarded credentials and share them on your Linkedin profile.

YouTube Marketing Free Certificates

Content Marketing Free Certificates

Content marketing is creating, publishing, and distributing content for a targeted audience online in a variety of formats including news, videos, e-books, email newsletters, blogs, how-to guides, podcasts, etc. You can browse Class Central’s Content Marketing catalogue to search for your favorite courses.

Rui Ma Profile Image

Rui Ma

With a background in Health Statistics and Sociology, she has built a career path in Data Analytics. She joined the team as a Data Analyst and is helping Class Central to improve its services for global MOOC learners.

Comments 3

  1. Lucio

    Thanksss a lot! Greetings from Argentina!

    Reply
    • ALEXANDER PINTADO

      Great list!!
      Thank you for taking the time and for sharing!!

      Reply
  2. Desara Marina

    You are helping the world so much Rui! Your content is always tremendously organized and straight to the point. Thank you!

    Reply

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