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SEO Fundamentals Course with Greg Gifford

via Semrush Academy

Overview

Brush up on the basics of SEO with this free and in-depth course from Semrush favourite Greg Gifford.

Learn all that you need to know about SEO from prominent industry expert Greg Gifford in a series of video lessons.

Whether you want to learn the basics of SEO or just want to brush up on certain topics - this free course is perfect for anyone. Upon course completion, you'll have a better understanding of how to do SEO and to drive more traffic and customers to your website.
Features:

  • Exclusive video lessons with recognized industry expert Greg Gifford.
  • Learn all the SEO essentials in just 4 hours.
  • The course is 100% free. You'll save money for the real SEO efforts.

Syllabus

  • Search engine basics: Learn SEO basics as Greg takes you through the inner workings of search engines. How do they determine where a given website is going to be placed on the results page? Where is the best page placement? Learn the answers to these questions and many more.
    • Search engines and how they work
    • Crawling, indexing, and ranking
    • SERP Layout
  • Technical SEO: Dive a little deeper into SEO fundamentals as you learn more about some of the basic technical aspects of how search engines interact with websites. Learn how to diagnose problems with a site and make adjustments to rank higher. This module includes tips on basic SEO analysis.
    • Intro
    • HTTPS
    • Site speed
    • Robots.txt and sitemaps
    • URLs
    • Duplicate content and rel='canonical'
    • Structured Data
    • Status Codes
    • Inspecting your site for an audit
  • Link signals: Greg gets you up to speed on the ins and outs of earning relevant links to your website. You'll learn why not all links are good links, and how to analyze your links and utilize anchor text to your advantage. This is a basic SEO strategy that you'll want to develop as you build your site.
    • Intro
    • Anchor text
    • Bad links
    • Link analysis
    • Link building
  • On-page signals: Among the SEO basics, you'll find on-page optimization to be of key importance. Learn how to do keyword research, write and optimize content, what key on-page elements are, and more. These important concepts are basic SEO techniques that help to improve the ranking and conversion rate of websites.
    • Intro
    • Keyword research
    • Writing and optimizing content
    • On-page elements
  • SEO for mobile: To create the best user experience, websites must work flawlessly on smartphones and tablets. With more searches now being done on mobile, a basic SEO strategy for mobile is essential. Greg walks you through responsive website design, and why a website is invisible in search results without it.
    • Intro
    • Responsive websites
    • Page speed, AMP, and PWAs
    • User experience focus
  • Other ranking signals: As your basic SEO knowledge grows, you will want to recognize other important signals which influence ranking placement on search engines. Here you'll learn additional basic SEO techniques for best results.
    • Other ranking signals
  • International SEO: There is more than one basic SEO strategy that's critical to the success of International SEO. In this module, Greg explains how to help search engines easily identify the countries and languages you are targeting, and rank prominently on International search engine results pages.
    • International SEO
  • Local SEO: One of the basic SEO questions most often asked is how to rank high in local searches. Learn how content is king in the quest to attract local traffic to a website, and what the other factors are for local SEO success. This is a basic SEO strategy anyone looking for great placement must know.
    • Intro
    • Local links and citations
    • Local content
    • Other local factors

Taught by

Semrush Academy

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