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Semrush Academy

Mobile, International, and Local SEO Course

via Semrush Academy

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Overview

Class Central Exclusive

Semrush is offering a 30-day FREE trial.

This course will teach you how to improve your website's visibility locally, globally, and on mobile searches — all of this with Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

Learn how to optimize your website when it comes to certain search engine algorithms to rank locally, globally, and on mobile devices - all of this with Semrush tools.

If you’re running your business across different countries, or just want to promote your products and services to local customers, or achieve better ranking in mobile search, you will definitely want to take this course to learn how Semrush can help you out. You’ll be guided through all the necessary tools in a series of free video lessons.
Features:

  • Exclusive video lessons with passionate digital marketer Ashley Ward
  • Learn how to do mobile, international, and local SEO with Semrush tools
  • The course is 100% free. Save your money for your future marketing activities

Syllabus

  • Mobile SEO: With over half of all searches being done on mobile devices, it's critical that you know mobile SEO inside and out. Learn how using Semrush tools will help you reach your target market as you develop a mobile SEO strategy.
    • Mobile databases, website speed and AMP checks
    • Optimizing for voice search and hunting down the featured snippet
    • Optimizing for SERP features
  • International SEO: In this international SEO strategy module, you'll become adept at adapting websites to international SERPs. Learn how to develop content that meets international SEO standards to get you the best placement for your clients. You will find out how to help search engines determine which sections of your site and what content suits a specific location and language best, avoiding technical international SEO-related issues.
    • Hreflang validation
    • Other tips and hacks for International SEO with Semrush
  • Local SEO: You will check your website's performance in terms of internal linking and learn how to fix linking errors, keeping your website healthy. Local SEO is more important than ever as competition heats up. Here, we'll teach you how to increase your market share.
    • Optimizing for local SEO
    • Tracking local competition
    • Getting into the Local pack

Taught by

Semrush Academy

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