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Content Marketing Basics

Great Learning via Independent

Overview

In the current marketing world, almost 90% of marketers’ plan is consumed by Content Marketing. Content Marketing has brought remarkable benefits for businesses and solopreneurs. It allows you to build your brand, attract customers and prospects, provide appropriate information your audiences require, establish your reputation, and support search optimization. This Content Marketing Course starts with a brief description of content marketing and why marketers should opt for Content Marketing. Furthermore, you will learn the importance of advertising and Content Marketing and the difference between them. You will know how Content Marketing acts as a brand advocate and how it helps improve brand image through this Content Marketing course. You will also learn about user behavior and learn to predict some of their actions. You will then step up and learn about the Content Marketing Strategy and understand various strategies to strengthen your Content Marketing methods in this Content Marketing online course. You will also know various Content Marketing tools and their importance. Looking at all these benefits, it becomes essential to take digital marketing courses to see growth in their businesses.

Skills

  • Content Marketing Strategy
  • Tools for Content Marketing
  • Branding Concepts via Content Marketing
  • User Behaviour
  • Content Marketing Strategy
  • Content Editing

Syllabus

  • Content Marketing Basics
  • What is Content Marketing?
  • Why Content Marketing?
  • Advertising vs Content Marketing
  • Content Marketing - A Brand Advocate
  • User Behaviour
  • Content Marketing Strategy
  • Content Marketing Tools

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