The Strategy of Content Marketing

I was really disappointed in this MOOC. The videos are too short to make a lasting impact (with some only lasting one minute), some materials seem to be missing completely (the speaker often mentions "now you'll hear from expert X on Y subject", but then that never happens which leads me to believe they forgot to add the interviews in the MOOC), the extra reading materials just lead to long CopyBloggers .pdfs with no external resources. It seems like this MOOC was mostly a vanity project made by the company to market themselves to a wider audience (ironic, given that it's a course on marketing). Furthermore, the reading materials were made in 2016, and a lot of the information in this MOOC just isn't relevant anymore for 2020, plus some of the advice given (like using memes and GIFs) is pandering and outdated. Giving it two stars because there were glimmers of useful information, but overall not worth going through the whole course just for those. Wouldn't recommend it.

I started researching the content marketing courses that actually make you an effective writer and came across this list from Neil Patel https://neilpatel.com/blog/75-copywriting-resources/

Copyhackers', Marie Forleo's, and Copyblogger's courses stand out from other reviewers as well. The only problem? They're are not always open and they're hundreds, if not thousands, of $.

The good news? "The Strategy of Content Marketing" is a partnership between Copyblogger and UC Davis Continuing and Professional Education. So I had access to some of their knowledge through this course.

I feel that the course offers a very good foundation and clarifies key concepts.
Also, the videos may be short but there are also a lot - a lot - of other materials for students.