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University of California, Davis

The Strategy of Content Marketing

University of California, Davis via Coursera


This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Taught by

Sonia Simone


3.8 rating, based on 8 Class Central reviews

Start your review of The Strategy of Content Marketing

  • Anonymous

    Anonymous completed this course.

    I was really disappointed in this MOOC. The videos are too short to make a lasting impact (with some only lasting one minute), some materials seem to be missing completely (the speaker often mentions "now you'll hear from expert X on Y subject", but…
  • Anonymous
    I wouldn't know because the course is not free as stipulated in the "free certificate course" offering.

    I am sure the courses here are good, but it's false advertising to say a course is free when it is not.

    When people like myself seek information and find that the information offered is not actually available makes me very angry so I have actually changed my rating from a two-star to a one-star.
  • Anonymous
    ¡Me encantó tomar este curso! Las lecciones fueron muy bien organizadas y fáciles de seguir. Sin embargo, las verdaderas joyas son todos los libros electrónicos que se proporcionan como asignaciones de lectura. ¡No solo fueron informativos sino también extremadamente entretenidos! Me referiré mucho a estos textos a partir de ahora.
  • Anonymous

    Anonymous completed this course.

    I started researching the content marketing courses that actually make you an effective writer and came across this list from Neil Patel Copyhackers', Marie Forleo's, and Copyblogger's courses st…
  • Anonymous

    Anonymous completed this course.

    I loved taking this course! The lessons were very well-organized and easy to follow. The real gems, however, are all of the ebooks provided as reading assignments. They were not only informative but also extremely entertaining! I'll be referring to these texts a lot from now on.
  • Betelhem Zebene

    Betelhem Zebene is taking this course right now.

    I really need to study this course because it helps me to take one step for I I will goning to be in the future and it's a good experience about knowing business and also the stages of marketing I hop it will be go after I lear
  • Profile image for Vickie M
    Vickie M

    Vickie M completed this course.

    Excellent training! Highly recommended, very valuable for those interested in improving their content marketing skills The course offers lots of materials and very well design videos. Thank you!
  • Anonymous

    Anonymous is taking this course right now.

    The brands involved will realize particular objects in a Limited Edition and the proceeds will be devolved to the project "Milano Ti Forma Fleming e San Giusto" which supports the integration of disadvantaged young people in the job world.

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