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Digital Skills: Digital Marketing

Accenture via FutureLearn


Use digital marketing to accelerate your career

Digital marketing is one of the most crucial elements of growing a business. On this 2-week course by Accenture, you’ll explore the world of digital marketing and learn some of the best digital marketing strategies.

Become a pro at SEO, email marketing and targeting customers with advertisements, as you prepare to kickstart your career as an entrepreneur.

Discover digital marketing strategies such as pay per click advertising

At the start of the course, you’ll learn what digital marketing is all about, discover why it’s important for businesses, and explore some digital marketing strategies. You’ll learn the 5 aims of digital marketing and witness a day in the life of a digital marketing assistant.

You’ll understand what pay per click (PPC) advertising is, discover whether it’s an effective tactic and learn the differences between PPC and banner advertisements.

Learn SEO strategies and email marketing tactics

Discover what search engine optimisation (SEO) is and learn about the most effective SEO techniques to improve your website ranking. Next, you’ll delve into email marketing and learn about email marketing considerations.

At the end of the course, you’ll learn how to integrate the different digital skills you’ve learnt so you can use them in your career. Then, you’ll explore the career journey of a digital marketing assistant.

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Taught by

Conor M

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4.3 rating, based on 4 reviews

Start your review of Digital Skills: Digital Marketing

  • Anonymous

    Anonymous completed this course.

    Good for learning the basics. Comes with a certificate.
    Can be completed in a short duration.
    By a reputed company called accecture.
    Overall a nice half day learning experience.
    Thanks to classentral that i got to know about all these free sources
  • Anonymous

    Anonymous completed this course.

    I think it would have been better if the course provided more in-depth examples/situations wherein the topic/s could be related to. The lectures were pretty general and something could be searched in Google on your own.

    But I suppose it's not bad considering you can actually finish the entire course in just 2 nights/sitting.
  • Anonymous
    he Best LMSes for Small Businesses to Sell Courses Online ... This is particularly true, for example, of Thinkific, which has begun expanding its efforts to ... Teachable got started out of frustration with Udemy (listed below) – in particular, with ... There is a little bit of a goldrush going on right now for getting the THE course
  • Kavin.m

    Kavin.m is taking this course right now, spending 2 hours a week on it and found the course difficulty to be very easy.

    I want now about digital marketing. I want to get some knowledge . I interest to take this group.I want get some knowledge .

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