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Digital Skills: Digital Marketing

Accenture via FutureLearn


Learn to use digital marketing strategies to grow your business

Digital marketing is a crucial tool to reach your audience and grow your business.

On this two-week course, you’ll explore what digital marketing is, why it is so important for an organisation, and how to use it effectively.

You’ll uncover different digital marketing strategies and understand the importance of balancing and integrating these techniques to successfully target your customers.

Explore different digital marketing techniques

With so many marketing strategies available, it can be difficult knowing which one works for your business.

This course will help you delve into each marketing strategy such as banner advertising, pay per click advertising, content marketing, search engine optimisation, social media, and email marketing to ensure you can find the right strategy for your business.

Learn to integrate different marketing strategies

Though marketing strategies can be powerful separately, you’ll explore the importance of balancing and integrating these strategies together.

Through this exploration, you’ll understand how integration in marketing is vital in helping to target your customers more effectively.

Enhance your digital skills with Accenture

On the course, you’ll be guided by the specialists at Accenture. With their expertise, you’ll finish with a sound understanding of digital marketing and will have gained essential digital skills to use in your organisation.

This course is designed for anyone interested in honing their digital marketing skills.


  • How to use digital marketing
    • Getting started
    • Introduction to digital marketing
    • Banner advertising
    • Pay per click advertising
    • Content marketing
    • Weekly round-up
  • Digital marketing techniques
    • Search engine optimisation
    • Social media
    • Email marketing
    • Integrated digital marketing
    • Digital marketing career
    • Weekly round-up

Taught by

Conor M


4.6 rating, based on 10 Class Central reviews

4.7 rating at FutureLearn based on 2564 ratings

Start your review of Digital Skills: Digital Marketing

  • I recently completed a digital marketing course, and I must say it exceeded my expectations. The course was incredibly comprehensive, covering everything from SEO and social media marketing to email campaigns and content strategy. The instructors we…
  • The best course of digital marketing from digital skills to learn must do it . they cover al the basic details. recomended
  • Profile image for Oussama Chebli
    Oussama Chebli
    "Digital Skills: Digital Marketing" is a comprehensive resource offering a deep dive into the dynamic world of online promotion. It skillfully covers key aspects like SEO, social media, and analytics. The hands-on approach and practical insights make it valuable for both beginners and experienced marketers. However, a more structured flow in certain sections would enhance the overall learning experience. In essence, a commendable guide for mastering the essentials of digital marketing.

  • Anonymous
    I think it would have been better if the course provided more in-depth examples/situations wherein the topic/s could be related to. The lectures were pretty general and something could be searched in Google on your own.

    But I suppose it's not bad considering you can actually finish the entire course in just 2 nights/sitting.
  • Anonymous
    Good for learning the basics. Comes with a certificate.
    Can be completed in a short duration.
    By a reputed company called accecture.
    Overall a nice half day learning experience.
    Thanks to classentral that i got to know about all these free sources
  • Hassaan Shoaib
    I like this course & this course is so helpful for me. I hope those peoples who are not effort huge fee this is the better platform to get free course and this is very good and easy way to learn online and free courses.

    Thank you.

  • Profile image for Rohit Kumar
    Rohit Kumar
    This course helped me a lot to learn about the digital marketing strategies and the best part is that it is free of cost and also giving you course completion certificate as well.
  • Anonymous
    I am working in the digital marketing field from the last 6 years.

    About 2 months back, I got curious to know how how the digital marketing institute are training the new digital marketers. I decided to you opt for a course. Then I joined many courses. the pricing of these courses were very different some were very cheap and some were very expensive.
  • Anonymous
    he Best LMSes for Small Businesses to Sell Courses Online ... This is particularly true, for example, of Thinkific, which has begun expanding its efforts to ... Teachable got started out of frustration with Udemy (listed below) – in particular, with ... There is a little bit of a goldrush going on right now for getting the THE course
  • Kavin.m
    I want now about digital marketing. I want to get some knowledge . I interest to take this group.I want get some knowledge .

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