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Online Course

Digital Skills: Digital Marketing

Accenture via FutureLearn

Overview

Learn to use digital marketing to grow your career or business

Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

Featured in the UK government’s The Skills Toolkit collection.

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Taught by

Conor M

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Reviews

4.0 rating, based on 3 reviews

Start your review of Digital Skills: Digital Marketing

  • Anonymous

    Anonymous completed this course.

    Good for learning the basics. Comes with a certificate.
    Can be completed in a short duration.
    By a reputed company called accecture.
    Overall a nice half day learning experience.
    Thanks to classentral that i got to know about all these free sources
  • Anonymous

    Anonymous completed this course.

    I think it would have been better if the course provided more in-depth examples/situations wherein the topic/s could be related to. The lectures were pretty general and something could be searched in Google on your own.

    But I suppose it's not bad considering you can actually finish the entire course in just 2 nights/sitting.
  • Kavin.m

    Kavin.m is taking this course right now, spending 2 hours a week on it and found the course difficulty to be very easy.

    I want now about digital marketing. I want to get some knowledge . I interest to take this group.I want get some knowledge .

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