Use digital marketing to accelerate your career
Digital marketing is one of the most crucial elements of growing a business. On this 2-week course by Accenture, you’ll explore the world of digital marketing and learn some of the best digital marketing strategies.
Become a pro at SEO, email marketing and targeting customers with advertisements, as you prepare to kickstart your career as an entrepreneur.
Discover digital marketing strategies such as pay per click advertising
At the start of the course, you’ll learn what digital marketing is all about, discover why it’s important for businesses, and explore some digital marketing strategies. You’ll learn the 5 aims of digital marketing and witness a day in the life of a digital marketing assistant.
You’ll understand what pay per click (PPC) advertising is, discover whether it’s an effective tactic and learn the differences between PPC and banner advertisements.
Learn SEO strategies and email marketing tactics
Discover what search engine optimisation (SEO) is and learn about the most effective SEO techniques to improve your website ranking. Next, you’ll delve into email marketing and learn about email marketing considerations.
At the end of the course, you’ll learn how to integrate the different digital skills you’ve learnt so you can use them in your career. Then, you’ll explore the career journey of a digital marketing assistant.
This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.