Email marketing is still one of the most effective and proven ways to gain the attention of your customers with a return of investment (ROI) of $36 for every $1 spent. There are 4 billion daily email users and this number is expected to climb to 4.6 billion by 2025.
In this Best Courses Guide (BCG), we’ve selected the best Email Marketing courses from over 100 email marketing courses in our catalog, including popular offerings from Google, HubSpot Academy, Udemy, and YouTube. We’ll discuss the different features and benefits of each course, so you can choose the one that’s right for you.
Think Outside the Inbox: Email Marketing is a free-to-audit course by Google. This course will prepare you for a new career in email marketing. You’ll learn from subject-matter experts, get hands-on experience, and will be equipped to apply for entry-level jobs.
This email marketing course will teach you everything you need to know to launch and manage successful email marketing campaigns. You will learn:
What email marketing is and how it can help you achieve your business goals
How to use the PESTLE and SWOT frameworks to set SMART email marketing goals
The most common types of email marketing campaigns
How to craft email copy, write subject lines, and create preview text
How to use email marketing tools like HubSpot and Mailchimp
How to create and segment email lists
How to create an email marketing campaign report
“Lectures are presented very scientifically, easy to understand, easy to take notes for review. I feel the friendliness and energy from the instructors.” – Ho Q V, Coursera learner
Email Marketing Course: Get Certified in Email Marketing is a HubSpot Academy course with a free certificate. HubSpot is a leading developer and marketer of inbound marketing tools. Learning from these experts is a great way to get started with email marketing, and their certification adds extra credibility to your portfolio.
“Emails need to be human, helpful and holistic” says Courtney Sembler. Indeed, if you want your company to stand out, it’s important not only to send emails to your clients, but to actually make them look sensible and real.
This email marketing course will teach you how to build an effective email marketing strategy. You will learn:
How to create a contact management and segmentation strategy
How to identify trends in your email deliverability metrics
How to design emails that provide value
What types of tests you can run on your marketing emails
The foundations of lead nurturing and how to implement them
Throughout the videos, you’ll not only learn about email marketing, but will also hear from industry experts.
“The course is well prepared and programmed to ensure that even the beginners in the marketing field get a chance to equip themselves with marketing skills.” – Mark Karuri, learner.
Available on YouTube, Email Marketing Tutorial For Beginners 2022 is a free course that teaches all the important concepts of email marketing in just 2 hours. It is quick and simple, and a good part of the course covers the theory behind email marketing. So if you want to get going with email marketing right away, without paying a penny, this course is for you.
You will learn:
What email marketing is and why it’s important for your business
Lead generation: How to create an ideal customer profile, build customer personas, and find your target audience.
Cold email: How to craft body copy that converts, write subject lines that get high open rates, and write effective calls to action.
Outsourcing: How to find virtual assistants and contractors, write job post ads, and conduct trials prior to hiring.
By the end of the course, you will have the skills and knowledge you need to generate leads and grow your business.
“Detailed, extensive, easy to follow. I loved the interviews at the end, especially the one with Mustafa. Although it’s a bit long, you can skip the sections you are not interested in, plus the guys are pretty funny, so it doesn’t get boring.” – Csilla S., Udemy learner.
The ClickMinded Email Marketing Course. This comprehensive email marketing course covers everything from the basics to advanced strategies. You’ll learn how to build a lifecycle strategy, segment your list, create world-class email campaigns, set up automated campaigns, and track and optimize your results.
You will learn:
Introduction to Email Marketing
Building a Lifecycle Strategy
Subscriber Data and Segmentation
Creating World-Class Email Campaigns
Automating Your Email Marketing
Tracking and Optimizing Your Results
High-level strategies and tactical walkthroughs
Step-by-step walkthroughs on how to set up 8 powerful automated campaigns from scratch
A bonus module with all of ClickMinded’s favorite email marketing tools
Overall, the ClickMinded Email Marketing Course is a great option for anyone who wants to learn more about email marketing, from beginners to experienced marketers.
Writing Emails People Want to Read is a short course that will teach you the basics of copywriting for emails quickly and easily. In less than an hour, you’ll learn how to write engaging emails that convert prospects to customers, while still being personal and direct.
Taught by Sam Bennett who is the author of the bestselling books “Get It Done” and “Start Right Where You Are.” She is also a speaker, teacher, creativity-productivity expert, and theater actor.
In this course, you’ll learn:
The secrets to writing great emails
The three types of emails and how to write each one effectively
How to be clear and bold without being pushy or whiny
How to write engaging stories and add value and character to your emails
The freeEmail Marketing Training Series, offered by H-EDUCATE on YouTube, is a comprehensive course that covers all aspects of technical email marketing, from the basics of email marketing to several external mailing tools.
In this course, you’ll learn how to:
Build and validate email lists
Set up and install Mailwizz, Mailster, and SendBlaster
Use Amazon SES as your SMTP service
Use free email verifiers
Warm up G Suite Gmail accounts
Set up a Bounce server for Mailwizz/Mailster using a Gmail account
Use a custom SMTP mail server with SendBlaster
Validate emails and understand why emails are sent to spam
Build a simple link cloaker
Learn about SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail)
Set up a cold outreach system with Postal SMTP and Mautic
Set up DMARC and Office365 cold email
Send bulk cold emails without spamming
Why You Should Trust Us
Class Central, a Tripadvisor for online education, has helped 60 million learners find their next course. We’ve been combing through online education for more than a decade to aggregate a catalog of over 150,000 online courses and 200,000 reviews written by our users. And we’re online learners ourselves: combined, the Class Central team has completed over 400 online courses, including online degrees.
Archisha is a Guided Project Instructor and Beta Tester at Coursera, having tested many courses before they’re officially launched. She has taken over 50 online courses in various subjects. Archisha’s experience as an online learner and teacher has given her some perspective on what to look for in an online course, using her experience to evaluate each course in this list.
Fabio also has experience as an online learner and as a tutor who revised the research and the latest version of this article.
How We Made Our Picks and Tested Them
Trying to find “the best” can be daunting, even for those of us who live and breathe online courses. Here’s how I approached this task.
Second, when choosing courses, I considered the following factors:
Renowned Institutions: I picked the most recognized institutions in Digital Marketing, Email Marketing, and Copywriting.
Instructor experience: I looked for instructors with extensive experience in Email Marketing.
Course content: I looked for courses that covered a wide range of topics, from the basics to more advanced techniques.
Student reviews: I read student reviews (when available) to get a sense of the quality of each course.
To evaluate each course, I watched some of the course videos and read the course syllabus. I also looked at the course’s rating and reviews on Class Central.
Ultimately, I used a combination of data and my own judgment to make these picks. I’m confident these recommendations will provide you with the knowledge and skills you need to create high-quality emails to gain the attention of your customers.
Content writer with a degree in chemical engineering. I'm passionate about creative writing, process improvement, productivity, and mindfulness. I aim to empower learners through my articles by providing practical tips, inspiration, and a deeper understanding of learning.