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LinkedIn Learning

Writing Emails People Want to Read

via LinkedIn Learning


Limited-Time Offer: Up to 75% Off Coursera Plus!
7000+ certificate courses from Google, Microsoft, IBM, and many more.
This course shows you how to use emails to communicate your needs in all types of situations. Analyze the three types of emails, master transactional and inquiry emails, and more.


  • Email is here to stay
1. Little Known Secrets about Writing Great Emails
  • All emails are personal emails
  • Three types of emails
  • Inquiry and transactional emails
  • Marketing and sales emails
  • How to be clearly understood
2. Be Clear and Bold, Not Pushy or Whiny
  • Good email is like good education
  • The art of graceful interruption
  • The number one question
  • How to get them to write you back
3. How to Be Compelling
  • Great stories
  • Values and character
  • The three most important words
  • How to write a terrible email
4. How Often Should I Send? What Time of Day Is Best?
  • What time of day to send emails
  • Opens, clicks, and unsubscribes
  • How many emails are too many?
5. Emails That Get Them to Buy
  • Where to find sure-fire copy
  • How to make an email blast feel personal
  • The all-important call to action
  • To newsletter or not to newsletter?
6. Advanced Strategies
  • When is an email not an email?
  • Curated content and affiliate marketing
  • What if it's been too long?
  • FAQs and About Us pages
  • Great writers go everywhere

Taught by

Samantha Bennett and Madecraft


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