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Google

Google Digital Marketing & E-commerce

Google via Coursera Professional Certificate

Overview

Limited-Time Offer: Up to 75% Off Coursera Plus!
7000+ certificate courses from Google, Microsoft, IBM, and many more.
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹ Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion² Check out all Google Career Certificates here. This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation. ¹Lightcast™ US Job Postings (2022: Jan. 1, 2022 - Dec. 31, 2022). ²Based on program graduate survey, United States 2022

Syllabus

Course 1: Foundations of Digital Marketing and E-commerce
- Offered by Google. This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with ... Enroll for free.

Course 2: Attract and Engage Customers with Digital Marketing
- Offered by Google. Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & ... Enroll for free.

Course 3: From Likes to Leads: Interact with Customers Online
- Offered by Google. From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & ... Enroll for free.

Course 4: Think Outside the Inbox: Email Marketing
- Offered by Google. Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce ... Enroll for free.

Course 5: Assess for Success: Marketing Analytics and Measurement
- Offered by Google. Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & ... Enroll for free.

Course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores
- Offered by Google. Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing ... Enroll for free.

Course 7: Satisfaction Guaranteed: Develop Customer Loyalty Online
- Offered by Google. You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google ... Enroll for free.

Courses

Taught by

Google Career Certificates

Reviews

5.0 rating, based on 1 Class Central review

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  • Completed Google's Digital Marketing & e-Commerce course on Coursera. Highly recommend for a comprehensive and practical learning experience!

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