Advertising Courses and Certifications

Google Ads: publicidad efectiva

47 reviews

Haz que tus clientes potenciales te encuentren en la web mientras buscan lo que ofreces en Google. Aprende a crear campañas publicitarias digitales exitosas, desarrollando anuncios en la red de búsqueda y de display de Google, asi como, en Youtube.

• edX
• 2-4 hours a week, 5 weeks long
• Self paced
• Free Online Course (Audit)

Social Media Advertising

2 reviews

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads ar…

• Coursera
• 5 weeks long
• On-Demand
• Free Online Course (Audit)

Content, Advertising & Social IMC

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social…

• Coursera
• 4 weeks long
• On-Demand
• Free Online Course (Audit)

Introduction to Digital Advertising

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated.…

• Coursera
• 6 weeks long
• On-Demand
• Free Online Course (Audit)

Programmatic Advertising

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideratio…

• Coursera
• 4 weeks long
• On-Demand
• Free Online Course (Audit)

Search and Display Advertising

Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be…

• Coursera
• 5 weeks long
• On-Demand
• Free Online Course (Audit)

Facebook

Fundamentals of Social Media Advertising

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in…

• Coursera
• On-Demand
• Free Online Course (Audit)

Advertising and Society

6 reviews

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commer…

• Coursera
• 7 weeks long
• On-Demand
• Free Online Course (Audit)

Google Ads Search Certification

5 reviews

Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objective…

• Skillshop
• 4 hours worth of material
• On-Demand
• Free Certificate

Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples of creative you can and ca…

• Independent
• Less than 1 hour of material
• On-Demand
• Free Certificate

Google Ads Display Certification

3 reviews

Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketi…

• Skillshop
• 3 hours worth of material
• On-Demand
• Free Certificate

Online Advertising & Social Media

Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.

• edX
• 3-5 hours a week, 4 weeks long
• Self paced
• Free Online Course (Audit)

Introduction to Digital Advertising

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated.…

• Coursera
• 6 weeks long
• On-Demand
• Free Online Course (Audit)

Programmatic Advertising

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideratio…

• Coursera
• 4 weeks long
• On-Demand
• Free Online Course (Audit)

MJM029: Advertising and Public Relations

1 review

Advertising and Public Relations are regarded as the careers of our times. New generation wizards are vying to cash in upon the high salaries that these jobs in the media offer. This Course will help you in generating interest and developing expertise in…

• Swayam
• 12 weeks long
• 30th Jul, 2023
• Free Online Course