Google Ads: publicidad efectiva

47 reviews

Haz que tus clientes potenciales te encuentren en la web mientras buscan lo que ofreces en Google. Aprende a crear campañas publicitarias digitales exitosas, desarrollando anuncios en la red de búsqueda y de display de Google, asi como, en Youtube.

• edX
• 2-4 hours a week, 5 weeks long
• Self paced
• Free Online Course (Audit)

Learn the fundamentals of digital marketing to help your business or career.

• Independent
• 40 hours worth of material
• On-Demand
• Free Certificate

Google Ads Search Certification

5 reviews

Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objective…

• Skillshop
• 4 hours worth of material
• On-Demand
• Free Certificate

Google Ads Display Certification

3 reviews

Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketi…

• Skillshop
• 3 hours worth of material
• On-Demand
• Free Certificate

Google Ads Apps Certification

1 review

Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. By earning the Google Ads Apps Certification, Goog…

• Skillshop
• 2-3 hours worth of material
• On-Demand
• Free Certificate

Shopping ads Certification

1 review

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google reco…

• Skillshop
• 3-4 hours worth of material
• On-Demand
• Free Certificate

Google Ads Video Certification

1 review

Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scal…

• Skillshop
• 4-5 hours worth of material
• On-Demand
• Free Certificate

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, a…

• HubSpot Academy
• 2-3 hours worth of material
• On-Demand
• Free Online Course

Learn the fundamentals of Google Ads Campaign Measurement

Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve you…

• Skillshop
• 3-4 hours worth of material
• On-Demand
• Free Online Course

Google Ads Tutorial Series: Shopping

Explore the videos below to learn how to set up, troubleshoot, and optimize your Shopping Ads campaign to reach your marketing goals.

• Skillshop
• Less than 1 hour of material
• On-Demand
• Free Online Course

Google Ads Tutorial Series: Display

Watch videos by Google Ads experts to discover how to reach your audience more effectively and share your message with potential customers ,at the right place and the right time, with Display campaigns.

• Skillshop
• Less than 1 hour of material
• On-Demand
• Free Online Course

Measure the Performance of your Google Ads Campaign

Discover Google’s marketing and measurement tools, including Google My Business and Google Marketing Platform. Translate your business goals into digital marketing that you can easily measure and improve. Take the Google Ads Measurement assessment and ea…

• Skillshop
• 4 hours worth of material
• On-Demand
• Free Online Course

Measure the Full Value of Google Display Ads

Display ads not only drive direct purchase actions; they can attract a person’s interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how to measure the true effectiveness of your Google Display ads. Af…

• Skillshop
• Less than 1 hour of material
• On-Demand
• Free Online Course

Optimize Google Search Ads Campaigns

Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. After completing this intermediate Google Ads Search learning path, you'll be…

• Skillshop
• 1-2 hours worth of material
• On-Demand
• Free Online Course

Launch Your Shopping Ads Strategy

Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for what you offer. Explain how Shopping ads work and list the key shopping policy requirements Describe how Merchant Center and a product fee…

• Skillshop
• 2 hours worth of material
• On-Demand
• Free Online Course