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Designing Effective Google Ads Campaigns

HubSpot via HubSpot Academy

Overview

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. In this course, learn how to create a successful Google Ad campaign that drives clicks and converts leads.
  • Build and customize a Google Ads campaign based on the needs of their business.
  • Create a Google Ads campaign.
  • Target their buyer personas using HubSpot and Google audience creation tools.

Syllabus

  • Getting Started with Google Ads
    • A successfully set-up and optimized paid search campaign can complement your organic search strategy and maximize your inbound marketing efforts. In this lesson, learn the basics of Google Ads and how you can get started today!
  • Building Your First Google Ads Campaign
    • Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. In this lesson, learn how to build a Google Ads campaign that fits the needs of your business and aligns with your customer.
  • Targeting Strategies for Your Google Ads
    • Being targeted with your ads is the hallmark of a good ads strategy. It's the difference between your content being viewed as intrusive, or truly relevant and helpful within the buyer's journey. Using audience targeting, you can make sure that the people who matter to you see your pages at the top of their search. In this lesson, learn how to effectively reach your customers using HubSpot and Google audiences.
  • Optimizing Your Google Ads with Reporting and Smart Bidding
    • Google search is one of the most popular and effective types of online advertising. However, there's enormous demand for the top ad rankings for a lot of keywords, and your competitors are duking it out to win the top keywords in your industry. So how are you supposed to compete? In this lesson, learn how to test and optimize your Google ads to improve the profitability of your ad spend.

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