Quick Access:

• For beginners: Meta’s Professional Certificate, Hubspot’s Course with Free Certificate
• Instagram strategy for business: Domestika
• 1-hour trainings: Personal Branding, YouTube Success

Social media marketing is not a mystical art —it’s a skill set that can be learned, practiced, and improved with the right tools, techniques, and expert guidance.

A few years ago, I participated in some in-person digital marketing bootcamps. The market has grown a lot since then. Now, over half of the world’s population is active on social media, and that number keeps growing year after year. Also, short videos have become the norm.

I’ve been following the latest developments, and I can say that there’s a treasure trove of courses out there to help you achieve great results. These courses cost a mere fraction of what you’d pay for a traditional bootcamp, making them an incredible value for your money.

So, if you’re looking for top-rated courses that cover all major social media platforms—Facebook, Instagram, YouTube, LinkedIn, Twitter, and of course, TikTok— this Best Courses Guides (BCG) is for you. I’ve carefully selected these courses using Class Central’s catalog, featuring over 2100 Social Media Marketing courses.

Click on the shortcuts for more details:

• Top Picks
• What is Social Media Marketing?
• Courses Overview
• Why You Should Trust Us
• How We Made Our Picks and Tested Them

Here are our top picks

Marketing Guides

• Instagram Marketing
• YouTube Marketing
• Tiktok Marketing
• Affiliate Marketing
• Email Marketing

Recommended Guides

• Google Ads
• Content Marketing
• SEO
• Canva
• Photoshop

Trending Guides

• Drawing
• Graphic Design
• Blender
• AutoCAD
• American Sign Language (ASL)

What is Social Media Marketing?

Social Media Marketing is a dynamic field within digital marketing that can optimize your campaigns, ads, and content, engaging your audience. While digital marketing is still riding the wave of popularity, social media marketing has emerged as a new trend, getting attention from both researchers and practitioners.

If you’re a small business owner, a savvy marketer, a creative freelancer, or an independent professional, social media marketing is necessary to establish your brand.

Creating a successful campaign begins by identifying your niche and understanding your target audience. This will help you select the most suitable platform to advertise on, ensuring impact and visibility.

Once you’ve chosen your platform, it’s time to understand how it works,what type of content you need to reach your audience, and how to advertise on each platform. In the courses below, you’ll find what you need to do that.

Courses Overview

• 1 course is free and 4 are paid
• 1 course set offers a free certificate of completion
• The Social Media Marketing subject is followed by 29.7K learners on Class Central
• Courses in this guide have more than 559K enrollments
• The most featured provider is Skillshare with 2 courses.

Most Comprehensive Social Media Marketing Training (Meta)

The Social Media Marketing course, offered by Meta, is an ideal starting point for anyone looking to break into the field of digital marketing, particularly through social media. This extensive 26-week program focuses primarily on Facebook and Instagram. However, you will learn the basics of Youtube, WhatsApp, WeChat, LinkedIn, TikTok, Snapchat, Twitter, and Pinterest.

It covers from the basics of digital marketing and understanding social media platforms to creating and managing ad campaigns and evaluating their success. You’ll gain experience through hands-on projects in each course, ending with a professional portfolio and the opportunity to earn both the Coursera and Meta Digital Marketing Associate Certification. This program is perfect for beginners and those looking to solidify their knowledge in social media marketing.

What you’ll learn:

• Fundamentals of social media marketing and detailed use of major platforms
• Techniques for building an online presence, creating engaging content, and growing a follower base
• Skills in creating, managing, and optimizing advertising campaigns on social media
• Methods to assess the effectiveness of your marketing efforts and optimize campaigns.

Best Social Media Marketing Courses with Free Certificate (HubSpot)

Social Media Marketing will help you shape the foundations of your marketing strategy and brand positioning. This course is more practical than the previous one. It will help you build an effective social media strategy and expand your other inbound marketing efforts.

You’ll learn:

• How to develop and implement a social media strategy
• Techniques for social listening and monitoring to gather insights
• Best practices for creating engaging content and using influencer marketing
• Strategies for building one-to-one relationships
• Effective ways to advertise on major social networks and measure the ROI of your social media efforts.

Hubspot provides a variety of courses related to marketing and sales, here are some recommendations:

• Facebook Ads Training: How to Build Great Ads & Audiences
• YouTube Marketing Course
• LinkedIn Marketing for Business
• Instagram Marketing Strategy Course
• Inbound Marketing.

Instagram Strategy for Business Growth (Domestika)

Instagram Strategy for Business Growth provides a method to generate brand awareness and build a relationship with your audience. This course is aimed for freelancers, coaches, consultants, and small business owners. If you have fewer than 10k followers, this course is for you. It can also be applied to personal branding.

You’ll learn:

• Basics of social media and the unique ‘Dragon Formula’ for content creation
• Strategies for creating engaging and authentic content that provides real value
• Techniques for crafting effective Instagram posts, stories, and using hashtags
• How to measure results and make meaningful connections to boost your brand.

Best Concise Course for Personal Branding (Skillshare)

Personal Branding: Crafting Your Social Media Presence is a short course designed for influencers, content creators, and small business owners who want to connect in a more personal way with their audience. In the end, that’s what most users are looking for on Facebook, Instagram, and TikTok, to connect with real people. So, in that way, you can become the spokesperson of your brand.

You’ll learn:

• How to define and evolve an authentic personal brand
• Strategic ways to use social media for personal and professional growth
• Techniques for creating engaging content that resonates with your audience
• How to set clear, actionable goals for your personal branding efforts.

The course includes worksheets to help you put every lesson into action. You’ll be able to identify what sets you apart, how to be strategic about what you share, and how to set goals for your work.

By the end of this course, you can submit your own project to receive feedback from your peers.

Best Concise Course on YouTube Success (Skillshare)

In YouTube Success: Build an Authentic Channel That’s Worth the Follow, you will learn how to create a successful YouTube channel with authenticity. Creating content online is a great way to become relevant to your audience. YouTube has one of the highest engagement rates when it comes to time spent per visit. Being on camera is not an easy task though.

You’ll learn:

• Strategies to discover and refine your unique value proposition
• Techniques to identify and evolve your content niche for sustained interest
• Importance of prioritizing authenticity to foster genuine follower connections
• Planning effective posting schedules to maximize viewer engagement
• Practical tips on maintaining credibility and crafting messages that resonate.

By the end of the course, you can submit your own project to receive feedback from your peers.

So, what are your favorite courses? Leave a comment with your recommendations.

Why You Should Trust Us

Class Central, a Tripadvisor for online education, has helped 60 million learners find their next course. We’ve been combing through online education for more than a decade to aggregate a catalog of 200,000 online courses and 200,000 reviews written by our users. And we’re online learners ourselves: combined, the Class Central team has completed over 400 online courses, including online degrees.

How We Made Our Picks and Tested Them

Trying to find “the best” can be daunting, even for those of us who live and breathe online courses. Here’s how I approached this task.

First, I combed through Class Central’s Catalog and the internet to find a variety of free and paid open courses, some with certificates. You don’t need to enroll in a university to learn about Social Media Marketing.

When choosing courses, I considered the following factors:

• Renowned Institutions: I looked for recognized institutions in Social Media Marketing
• Instructor experience: I sought instructors with extensive experience and engaging presentation styles
• Popularity: I checked numbers of enrollments and views to find popular courses
• Course content: I examined courses that covered a range of topics and presentation styles, including the basics and more advanced topics. I watched some course videos to sample courses I hadn’t already taken
• Learner reviews: I read learner reviews (when available) to get a sense of the quality of each course, leveraging the Class Central database with its thousands of course ratings and reviews written by our users as well as available course provider reviews.

Then, I defined the scope for these recommendations. A Social Media Marketing course can cover various topics, so I chose top courses from a range of sub-fields.

Ultimately, I used a combination of data and my own judgment to make these picks. I’m confident these recommendations will be a reliable way to learn about Social Media Marketing.