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Instagram Marketing Strategy Course

via Hubspot Academy

Overview

Learn how to build and implement a successful Instagram marketing strategy.
  • Learn how to build and implement a successful organic Instagram marketing strategy
  • Harness the power of this visual social network to grow your business
  • Invest in yourself and your career by learning one of the most in-demand skills in digital and social media marketing

Syllabus

  • Welcome to the Instagram Marketing Course
    • Learn more about the Instagram Marketing Course
  • The Elements of a Successful Instagram Marketing Strategy
    • It’s easy enough to use Instagram, but it’s harder to use it successfully. Learn how to put together an Instagram marketing strategy that will make a real difference for your business. In this lesson, you'll learn what a successful Instagram strategy looks like, how to optimize and get the most out of your business profile, and how to measure and analyze how your Instagram content is performing so that you can iterate and improve.
  • Creating Remarkable Instagram Content
    • Instagram is a highly visual platform, and delivering content that's aesthetically pleasing and interesting to your users can be a challenge. Learn tips and tricks to develop content for Instagram that will really make a difference.
  • Instagram Post Template Tutorial
    • Download the Instagram templates then view the video to learn how you can easily create beautiful and effective Instagram Posts and Stories for your marketing and ad campaigns.
  • How to Get More Instagram Followers
    • Some brands seem to be able to attract lots of followers to their Instagram profile. How do they do it? Learn the tips and tricks to attracting and retaining an authentic Instagram following.
  • Setting Up Your Instagram Ads
    • Before you get started running an Instagram Ad, there are a few things savvy marketers should do to make sure their money is well-spent. Learn how to map your business goals to your ad strategy, what ad formats are best for your campaign, and how to optimize and place bids on Instagram Ads.
  • Creating Remarkable Instagram Ad Content
    • Learn how to use the Facebook Business Manager to create your Instagram Ads, and discover tips and tricks that will entice viewers of your Instagram Ad to click through and buy your product or service.
  • Analyzing Your Instagram Ads
    • Understanding how to analyze the success of your Instagram Ads should be a key part of your overall ad strategy. Learn how to use the Facebook Business Manager to understand your ad performance.
  • Instagram Marketing Course Next Steps
    • Learn what to do after completing the Instagram Marketing Course Content

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