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HubSpot Academy

YouTube Marketing Course

HubSpot via HubSpot Academy


Build your audience and your brand on YouTube, the world’s second largest search engine behind Google. Learn from YouTube influencers and experts how to create a successful YouTube channel, create engaging videos people want to share, optimize your videos for higher visibility, take advantage of YouTube SEO, get more video views and channel subscribers, and monetize your channel.
  • Build your YouTube subscriber base and increase watch time.
  • Optimize your videos, including keywords, file names, titles, descriptions, and within your scripts to help you be found more easily in search.
  • Win the heart of your audience by creating YouTube content that educates, teaches, or entertains.


  • Welcome to the YouTube Marketing Course
    • Learn an introduction to YouTube Marketing
  • YouTube Strategy: Making the Most of YouTube's Platform and Algorithm
    • It’s not enough to upload your videos to YouTube and hope that people will see them. Learn how to put together a YouTube strategy that will make a real difference for your business. In this lesson, you'll learn what a successful YouTube strategy looks like, including various tactics such as profile and video optimization, playlists, vlogging, YouTube Live, and more.
  • How to Create an Optimized YouTube Channel
    • YouTube is probably the most complex social network for businesses to figure out, but the rewards are worth it. Learn how you can help your videos receive the most views and build your subscriber base by taking advantage of the platform’s rich functionality.
  • How to Create High-Performing Video Content on YouTube
    • All too often, videos are uploaded to YouTube without taking advantage of some of the best features of the platform. Learn how to really make your content shine to drive up both views and subscribers.
  • Scaling Your YouTube Channel: YouTube SEO and More
    • There are two things that every business using YouTube wants to know: how to build an audience and how to convert that audience into buyers. Learn how you can attract, convert, engage, and monetize using a variety of tactics within the YouTube channel.
  • YouTube Marketing Course Next Steps
    • Learn what to do after you complete the YouTube Marketing Course


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