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Microcredential

Digital Marketing

Facebook , Google , HubSpot , Hootsuite , Moz and Mailchimp via Udacity Nanodegree

Overview

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you'll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

Syllabus

Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

  • Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

    Prepare to Market
  • Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Social Media Marketing

    Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

    Market your Content
  • Social Media Advertising with Facebook Blueprint

    Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

    Run a Facebook Campaign
  • Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.

    Search Engine Optimization (SEO) Audit
  • Search Engine Marketing with Google Ads

    Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Ads by Google.

    Run an Ads Campaign
  • Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.

    Evaluate a Display Advertising Campaign
  • Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

    Market with Email
  • Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

    Create your Digital Marketing Portfolio

Taught by

Anke Audenaert, Daniel Kob, Julia Aspinal, Hassan H., Ashley B., Susan L., Daniel S., Henning R. and Olivera R.

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Reviews

3.0 rating, based on 3 reviews

Start your review of Digital Marketing

  • Anonymous
    Udacity U-turns on Refunds They charged me $899 for the C++ nanodegree, with a refund deadline of 7 days. I purchased this Oct 18, 2019. But I request my refund and cancellation to both Sherry and Pritha before the 7 day deadline. This entire company...
  • Profile image for Laura Frew
    Laura Frew
    Pretty good content. Some of the projects have overly strict requirements that make them irrelevant. Also Udacity is great at sales and REALLY BAD at customer service and refunds. I waited over a month for a reply to my email, and was charged double because of that, it's taken another month for another reply. Now, I don't have access to the course AND was overcharged $400. This is actually the second time this has happened. It feels a little misleading. If I had thousands of dollars to blow, I'd probably re-enroll and go through it again, but I think there are enough high quality marketing courses out there with better customer service, support and followup.
  • Anonymous
    Best investment ever!
    This is the only online Digital Marketing course that really delivers a balanced approach between theory and practice. It will give you the fundamentals of digital marketing while providing you with opportunities to have hands-on experience managing platforms like Google Adwords, MailChimp, Facebook Advertising, among others. Udacity understands the challenges of online learning; with this Nanodegree, they managed to create a product that is engaging, with videos that are not long-winded, with teachers that deliver the message in a straight-forward and easy to understand manner. The course is respectful of peoples time, money and intelligence. I'm very satisfied by taking this course. Best investment ever!

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