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Udacity

Become a Digital Marketer

Facebook , Google , HubSpot , Hootsuite , Moz and Mailchimp via Udacity Nanodegree

Overview

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you'll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

Syllabus

Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

  • Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

    Prepare to Market
  • Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Social Media Marketing

    Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

    Market your Content
  • Social Media Advertising with Facebook Blueprint

    Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

    Run a Facebook Campaign
  • Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.

    Search Engine Optimization (SEO) Audit
  • Search Engine Marketing with Google Ads

    Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Ads by Google.

    Run an Ads Campaign
  • Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.

    Evaluate a Display Advertising Campaign
  • Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

    Market with Email
  • Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

    Create your Digital Marketing Portfolio

Taught by

Anke Audenaert, Daniel Kob, Julia Aspinal, Hassan H., Ashley B., Susan L., Daniel S., Henning R. and Olivera R.

Related Courses

Reviews

4.4 rating, based on 14 reviews

Start your review of Become a Digital Marketer

  • Anonymous
    Udacity U-turns on Refunds They charged me $899 for the C++ nanodegree, with a refund deadline of 7 days. I purchased this Oct 18, 2019. But I request my refund and cancellation to both Sherry and Pritha before the 7 day deadline. This entire company...
  • Anonymous
    There are many topics and many suggestions.

    It's quite hard to fix some concept sometimes but going ahead the process become more clear.

    Hoping to end it successfully.

    Sorry for my english, just italian!
  • Profile image for Laura Frew
    Laura Frew
    5
    Pretty good content. Some of the projects have overly strict requirements that make them irrelevant. Also Udacity is great at sales and REALLY BAD at customer service and refunds. I waited over a month for a reply to my email, and was charged double because of that, it's taken another month for another reply. Now, I don't have access to the course AND was overcharged $400. This is actually the second time this has happened. It feels a little misleading. If I had thousands of dollars to blow, I'd probably re-enroll and go through it again, but I think there are enough high quality marketing courses out there with better customer service, support and followup.
  • Profile image for Dennis Njine
    Dennis Njine
    I have been doing Social Media Management for almost 3 years now but wondered what great course to pursue and get started in Digital Marketing. Through thorough research, I came across Digital Marketing Nanodegree. Despite it being costly, I risked enrolling in it and I don't regret the decision. The course is well structured, easy to understand and practice, with deep content and amazing instructors and mentors who know exactly what they are teaching. I am so grateful.

    Dennis Njine Karani.

    Social Media Manager/Client Services Manager

    HBCU Lifestyle.
  • Anonymous
    I love this course so far, I’m learning more than I even expected. I enjoy the hands-on projects, they challenge me to think critically and I can see improvements even at my job and the quality of my output. I’m looking forward to learning more and graduating . Thank you Udacity!
  • Anonymous
    "It has surpassed my expectations. I like how short and extremely insightful each video course is.

    Taking the customer persona assignment has opened my eyes to the actual needs my customers have as opposed to what I had earlier thought they were. "
  • Anonymous
    Being a beginner in the Marketing industry and Digital Marketing class, I am quite optimistic that the program would surely meet up with my expectations. The lecture platform and the project review method is quite fascinating.
  • Anonymous
    The program is going great so far. I really appreciate the teaching approach, which has made transitioning into a new and unfamiliar industry not as overwhelming as I had anticipated.
  • Anonymous
    I enjoyed working on this project. I was surprised to see how honest everyone was on their questionnaires. People wanted to help with my project and they gave truthful answers."
  • Anonymous
    "It's very interesting, I like the way how you teach and also your support after I sent my first project. It is better then I expected :)"
  • Profile image for Nahla Alashraf
    Nahla Alashraf
    Actually I learned a lot through this course and it affected how I judge some products or social media campaigns all around us.
  • Anonymous
    Doing good, the program has lived up to the expectations, quite a detailed first project, going good !!
  • Anonymous
    Best investment ever!
    This is the only online Digital Marketing course that really delivers a balanced approach between theory and practice. It will give you the fundamentals of digital marketing while providing you with opportunities to have hands-on experience managing platforms like Google Adwords, MailChimp, Facebook Advertising, among others. Udacity understands the challenges of online learning; with this Nanodegree, they managed to create a product that is engaging, with videos that are not long-winded, with teachers that deliver the message in a straight-forward and easy to understand manner. The course is respectful of peoples time, money and intelligence. I'm very satisfied by taking this course. Best investment ever!
  • Anonymous
    In this cource i have learn about the marketing digitally and this us very good platform to all the students to learn and know more about degital marketing

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