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University of Illinois at Urbana-Champaign

Digital Media and Marketing Strategies

University of Illinois at Urbana-Champaign via Coursera


The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
You will be able to:
- Adopt a holistic and integrated approach to digital marketing planning
- Develop a purposeful content marketing strategy to achieve your business and marketing goals
- Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers
- Critically evaluate the role social media platforms play in viral and influencer marketing campaigns
- Evaluate and measure the success of digital marketing campaigns
- Identify and manage risks in digital marketing

This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Taught by

Rhiannon Clifton and Mike Yao


4.5 rating, based on 2 Class Central reviews

Start your review of Digital Media and Marketing Strategies

  • Anonymous

    Anonymous completed this course.

    This was one of the best class among the digital marketing specialization courses. The course provided useful tools and a good insight into the different channels. The coursebook was also great.
  • Anonymous

    Anonymous completed this course.

    I am an Marketing MBA and wanted to get more in-depth information on Digital Marketing, so I took this course. I found it very helpful and a great conversation piece for when I interview.

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